shahd ahmed

MONDRIAN DOHA
Social Media Influencer Lifestyle Ambassador (Dec 2019)
ABDULLA AL ABDULLA
Fragrance Brand Launch (Dec 2019)
NOOR ABURISH BRAND LAUNCH CAMPAIGN
Fashion Brand Launch (Sept 2019)

• Conceptualisation and production
• Planning and organising production schedules
• Overseeing the production process; drawing up a production schedule
• Creating a social media strategy and develop content for digital platforms.
• Researching market trends and timely reports to track performance.
• Creating mood-boards and storyboards
• Deciding what resources are required
• Budgeting, negotiating and scheduling
• Ensuring health and safety regulations on-site are met.
• Location scouting
• Liaising with suppliers/vendors and brands
• Talent booking; cast, photographers, filmmakers, stylists and production assistants.
• Ensure that the final product meets quality standards and customer specifications and expectations.

DOHA FESTIVAL CITY
Fashion & Beauty Campaign (Dec-Mar2019)

•Concept design based on Jennifer Lopez’s felt fedora hat using the Pantone’s 2019 ‘Colour of The Year’ to create the Fashion Dome, Workshop Station, Floral Wall, and marketing collaterals.
•Talent booking; including children and adult models, liaise with participating hair and makeup retailers, fashion dome stylists and image consultants, photographers, fashion design workshop instructors, event staffing/ hostesses.
•Backstage management ensuring all process is operating smoothly and on time.
•Production management ensuring all the production elements adhere to the campaign’s concept and colour scheme including the photobooth and floral wall and dome. such as décor, and catering cart.
•Logistics Management: Organised facilities and details, transportation.
•Conduct pre and post-event evaluations and report on outcomes. •Maintained efficiency in execution considering quality/time and importance as per set deadlines.

Created and implemented digital marketing strategies and curated
content for social media.
•Planned and carried out successful retail-based campaigns for
fashion and f&b retailers.
•Launched company’s website and brand guideline.
•Developed an integrated communications strategy for the company
incorporating PR, Marketing and Social Media.
•Led the creative team to create content for marketing collateral,
including brochures, letters, emails, social media platforms, and
website.
•Monitored and reported on effectiveness of marketing communica-
tions.
•Monitored press stories relating to the company and its brand and
maximized opportunities for positive PR and playing down any
negative PR.
•Planned, developed and implemented effective and efficient
marketing communication campaigns.
•Planned CSR campaigns with WFP and national sports day.
•Logistics Management: Organised facilities and details, transporta-
tion.
•Conduct pre and post event evaluations and report on outcomes.

• The casting director for the multi-award-winning Qatar Tourism Authori- ty’s Essence of Qatar short film (2016)
• Devised social media strategies, as well as content creation and development which resulted in establishing online visibility as one of the leading talent agencies within the MENA region and being internationally recognized ranking at #1 in Qatar and #3 in the region according to marketing research, I conducted in 2016.
• Analysed market trends and competitors’ talent variety and services to develop highly competitive marketing strategies.
• Managed the production of promotional material and designed online and print marketing collaterals.
• Produced reports and presented findings and suggestions to directors.
• Liaised and maintained relations with media outlets.
• Planned tailored events from conception to execution including company/brand/collection launches.
• Scouted and booked local, regional, and international talent for local and
global campaigns and events.
Trinity Talent Qatar Projects | 2016
• Rotana Hotel Campaign
• Salam Stores SS16 Campaign
• W Snapwalk (W Hotel)
• Qatar Airways Global Campaign: Going Places Together
• Qatar Tourism Authority: Essence of Qatar
• Hamad International Airport Landing Video
• Alice & Olivia Store Launch
Trinity Talent Qatar Projects | 2014
• Bulgari SS14 Collection Launch
• Lanvin Collection Launch
• Hacket London Store Launch, Villaggio Mall
• Cartier Mall Activation
• LUX Beauty Gallery - House of LUX campaign. - (Dubai U.A.E) • MotoGP
• CBQ Qatar Masters
Trinity Talent Qatar Projects | 2013
• Sacoor Brothers launch
• LIWA Stores - Mode De Liwa
• Bob Sinclair’s Concert in Doha
• DJ Whookid Live in Doha
• Jo Malone Store Launch, Villaggio

•Created and managed project plans for various marketing and event activities.
•Talent Bookings - Liaised with clients to provide the most suitable candidates for their projects, including models, entertainers and/or actors.
•Coordinated events, meetings and trade shows by identifying, assembling, and organizing requirements, establishing contacts, developing schedules and assignments, managing mailing lists to ensure event success.
•Tracked customer complaints, forward to customer service and follow up to ensure resolution.
•Provided support in social media monitoring process as needed •Collated marketing materials and maintain files for graphic related projects.
•Updated job knowledge by participating in educational opportunities (e.g. reading trade publications).
•Accomplished organization goals by accepting ownership for completion of new and different requests.
•Maintained records of press coverage of projects.

DUBAI-BASED PROJECTS
A Week of fashion - Elan productions Abraaj - Celebration of Entrepreneurship ADIPEC - Oil Serv
Arab Health- Cardinal Health 2009/Life- line hospital 2010,
Armani Prive Launch
CabSat exhibition
Calvin Klein
Cityscape 2008/2009/2010/2011, Dubai Film Festival
Dubai Motorshow - Al Futtaim Motors (Toyota & Lexus) EnviroCity Press conference
Fishfayce’s 1st anniversary
Formula One - Grand Prix
FOX channel TV commercial
French Navy Press Conference Gitex2010 - Microsoft
Gulfood Exhibition, 2009/2010
Launch of Millions of Milkshakes with Kim Kardashian
MEPRA 2010 Awards
Michael Kors Collection Launch, Abu Dhabi
Middle East Electricity Exhibition Mother, baby and child show, 2008 One and Only, the palms corporate video shoot
Rugby 7s
Saks fifth avenue fashion show, DIFC Salvatore Ferragamo - Perfume launch Seatrade Middle East Maritime
Sharp Electronics Mall Activations Superdry Launch, Dubai
The AirShow
The Bride Show 2009/2010

Created and managed project plans for various marketing and
event activities.
•Talent Bookings - Liaised with clients to provide the most suitable
candidates for their projects, including models, entertainers and/or
actors.
•Coordinated events, meetings and trade shows by identifying,
assembling, and organizing requirements, establishing contacts,
developing schedules and assignments, managing mailing lists to
ensure event success.
•Tracked customer complaints, forward to customer service and
follow up to ensure resolution.
•Provided support in social media monitoring process as needed
•Collated marketing materials and maintain files for graphic related
projects.
•Updated job knowledge by participating in educational opportunities
(e.g. reading trade publications).
•Accomplished organization goals by accepting ownership for com-
pletion of new and different requests.
•Maintained records of press coverage of projects.
A Week of fashion - Elan productions