Marketing & Advertising Manager/ Event Coordinator
Global Business Services
Total des années d'expérience :5 years, 7 Mois
• Manage and coordinate all marketing, advertising and promotional staff and activities
• Conduct market research to determine market requirements for existing and future products.
• Analysis of customer research, current market conditions and competitor information
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Develop and implement marketing plans and projects for new and existing products
• Manage the productivity of the marketing plans and projects
• Monitor, review and report on all marketing activity and results
• Determine and manage the marketing budget
• Deliver marketing activity within agreed budget
• Develop pricing strategy
• Liaison with media and advertising
• Generate ideas for the campaign, oversee a creative staff that develops the advertising, and work with the finance department to prepare a budget and cost estimates for the campaign.
• Created appealing text for the website, brochures, and advertising media, and supervised web designer with constructing the website.
• Work with advertising and promotion managers to promote the company’s products.
• Developing pricing strategies to help maximize profits and market share while ensuring that the customers are satisfied.
• Maintaining and updating product knowledge, increasing average net income and exceeding sales to plan, educating customer service agents with newest product and promotions, marketing and promotion.
• Ensure that total operations are carried out in accordance with established standards, policies, and procedures.
• Working with the head office in the USA on marketing and advertising Campaigns for Sprint and Nextel.
