Brand Communications Manager
Nissan Middle East FZE
Total years of experience :11 years, 6 Months
Responsible for any and all brand related activities within 11 active markets
This includes:
Brand Training for dealerships and brokers
UEFA Champions League Sponsorship/Activation roll-out in the Middle East
Brand strategy development for the MENA region involving all relevant departments
Ensuring Brand presence as per global brand equity plan
Initiating the global ICC sponsorship in the Middle East
Managing brand related exhibitions such as Motorshows (Dubai, Abu Dhabi, Sharjah, Qatar, Jeddah and Riyadh) from inception to completion and measurement
Responsible for all Marcomm activities for the newly acquired KSA business including dealer relations and support
Planning and supporting the execution of all projects and launches in KSA
2nd in command in a Dubai based business unit acting as a KSA National Sales Company
Work with the marketing team form Audi Middle East & Tetley Arabia on brand image campaigns as well as new car launches and tacticals.
Setting annual ad calendar for Audi ME and all its sub-brands including aftersales and approved used vehicles which involves working closely with 9 Audi dealers across the region.
Launching Tetley new Drawstring variants in the GCC.
Budgeting for key campaigns in collaboration with Media, PR, Digital and CRM.
Supervising a team of 3, 1 Business Manager and 2 Executives.
\[Nissan Middle East Free-zone, Nissan Gulf Free-zone and Etihad Airways\]
Managing all regional ATL, BTL and IMC activities for NMEF
Helping in strategic employment of TBWA’s resources and core principle (Disruption) to suit the clients’ marketing goals
Monitoring competition’s activities and supervising the provision of quarterly and annual competitive/market reviews
Ensuring an optimum level of revenue as set by the organization’s annual projections
Engaging in identifying new business opportunities for both the agency and clients
\[BurJuman, DCCI, ColgatePalmolive Arabia, Ford Middle East and Sony Gulf\]
Managing regional ATL, BTL and IMC campaigns for Handling all accounts’ day to day activities and ensuring all requirements and deadlines are met while following the agency’s internal process
Monitoring competition’s activities and preparing quarterly and annual competitive/market reviews
Executing other account related tasks such as monitoring and following up on financials and payments
> Penetrating new international markets through extensive research and direct contact with c-level executives of major advertising and media agencies
> Handpicking the most fit Service Providers to receive briefings about the company’s activities and following up with participating ones
Contacting prospect clients within the Approved List Of Companies (ALOC) and discussing suitable offers
Meeting Financial and HR managers of companies in the ALOC to discuss different methods of cooperation
Meeting clients to assist with necessary documentation
Closing deals and following up with credit and operation departments in Standard Chatered Bank to ensure the clearance of submitted loans
Implementing a part of the BTL activities along side other team members
In charge of all account handling, planning, and buying aspects within the agency’s media department
Handled a few small size local clients’ media activities
Conducted research projects for enhancing the magazine’s content, material, distribution plans, and designs
Handling existing and potential clients and generating new accounts
GPA 3.05 (very good)