Senior Marketing Officer
Al Borg Medical Laboratories
Total years of experience :22 years, 9 Months
All the below are applicable for 8 countries
- Same previous duties at the last position in addition to:
- Co-developing the marketing strategy for the company in line with company objectives.
- Establishes marketing goals based on past performance and market forecasts.
- Oversees current offerings and comes up with initiatives for new products or services.
- Responsible for launching new service in cooperation with Quest Diagnostics team.
- Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
- Works with marketing staff to develop detailed quarter marketing plans for all media channels and sales teams
- Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
- Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
- Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings.
- Responsible for the corporate marketing budget.
- Works within the department budget to develop cost-effective marketing plans for each product or service
- Tracks all marketing and sales data and creates detailed written reports and presentations to bring to senior executives.
• Managing all marketing for the company and activities within the marketing department.
• Developing the marketing strategy for the company in line with company objectives.
• Co-coordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with design agencies and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analysing potential strategic partner relationships for company marketing.
Selected by CEO to manage all office affairs, including correspondence, reports, travel, calendar, expense reports, and meeting coordination. Devised SMS system to inform existing patients of new programs and remind them of upcoming appointments. Manage corporate website. Hold full 24-7 responsibility for customer service phone line.
• Tripled revenue in 2 years by spearheading SMS campaign that boosted cases from 1, 000/week to 3, 000/week; SMS campaign targeted both returning and new patients.
• Execute some of marketing campaigns (SMS, direct mail, etc.).
• Analyzed daily income metrics from each of our 26 branches and devised customized promotions and strategies for increasing satisfaction and resolving complaints for each location.
• Analyze and evaluate campaign results - during and post-launch - to drive continuous improvement and maximize results and performance to choose the best solution and action steps; execute Best Practices.
• Created new Customer Satisfaction Survey and disseminate monthly to branches in KSA, UEA, Qatar, and Sudan, analyzing and data and devising strategies to resolve customer complaints.
• Market and Internet research
• Execute Best Practices to enhance User Experience and improve website performance.
• Supervising social media platforms such as Facebook, Twitter, and LinkedIn, keeping it constantly updated to continue fan base growth.
• Assist in managing print production and outdoors billboard, including creative development and execution, ordering, proofing, and fulfillment, for all materials.
• Manage Newspaper and Magazine publications by creating messaging specific to their target audiences in support of brand awareness.
• Arranged logistics for accreditation visits from JCI (Joint Commission International) and CAP (College of American Pathologists) teams.
• Reporting to CEO
• Get daily reports from: Reception Manager, Logistics Manager, Supply Chain Manager, Marketing Officer and Asst. Operation Manager.
• Other administrative tasks and team contributions and support as necessary
Coordinated between the head office and all our branches in KSA, UAE, Qatar, and Sudan. Liaised between the head office and outside cooperative laboratories in Middle East, Germany, and France. Sent results for RIQAS and CAP Quality programs and received evaluations. Prepared new Test Guide for all Al Borg Laboratories.
• Devised internal marketing strategy of Al Borg Magazine; pitched concept to executive committee and received clearance; negotiated sponsors; wrote content on employee news and events.
• Enabled smooth delivery and receipt of 130 shipments of testing supplies three times per week; performed project management of all shipping and rectified any issues or untimely shipments.
• Led overhaul and update of corporate website, utilizing expertise in web design and Dreamweaver.
Supervised admissions office and analyzed admissions reports. Arranged admission of VIP patients. Communicated with media companies on production of hospital commercials.
• Increased customer satisfaction by creating hospital’s first-ever patient survey.
Managed VIP visits and foreign consultant visits for major metropolitan hospital. Generated comparison schedules and analysis reports for admissions via referring companies and embassies. Acted as liaison with companies and embassies contracted with the hospital.
• Doubled revenue of VIP checkup program in 1 year by promoting visits by famous VIPs and leading direct call campaign to inform potential patients of program benefits.
• Coursework in Organisational Behaviour | Accounting for Managers | Marketing Design and Operations | Strategy, Business Information and Analysis | Corporate Finance | Business Ethics in a Global Context | B2B and Supply Chain Management | International Marketing