Yasser Shah, Heading Digital Marketing

Yasser Shah

Heading Digital Marketing

European Guarding & Security Services

Location
Qatar - Doha
Education
Master's degree, Marketing
Experience
12 years, 3 Months

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Work Experience

Total years of experience :12 years, 3 Months

Heading Digital Marketing at European Guarding & Security Services
  • Qatar - Doha
  • My current job since January 2020

- Leading Digitization of all corporate subsidiaries of EGSS.
- Setting direction and creating marketing strategy in liaison with overall
marketing policy of each subsidiary company.
- Arranging events and collaborations to enhance brand's market position.
- Creating and managing broadcast of digital & conventional marcomms.

Account Manager at The Caesar Marketing & Events
  • Qatar - Doha
  • February 2019 to October 2019

- I manage client accounts in rendered company services
- We deal with web development, SMO, SEO, SEM, SMM
- Provide operational training to colleagues with new IT tools
- Create marketing content. Manage designer and videographer

Digital Marketing Manager at Osool Media
  • Qatar - Doha
  • December 2018 to February 2019

- B2B Initiations for Corporate Liaison
- Account Management over SMO/SEO Services
- Content (Calendars)/Marketing Strategy Creation
- Design/Videography Team Management

Operations Officer at Askari Bank
  • Pakistan - Islamabad
  • June 2017 to July 2018

- Managed Branch’s Clearing, Transfers & Banker's Check etc.
- Took care of intra-office notifications & correspondence.
- Dealt directly with clients and cleared their bank processes.

Chief Marketing Officer at Highbrows Engineering & Technologies
  • Pakistan - Islamabad
  • February 2013 to February 2017

- This is in consultation capacity
- Research, conduct surveys & online questionnaires
- Create marketing plans & strategies for products
- Created Presentation material & trained the pitch team

Marketing Executive at Livecoding.tv
  • Pakistan - Islamabad
  • March 2016 to September 2016

- Created/marketed Social Media Content & trained staff
- Designed & uploaded Blog. Covered SEO/SMO on accounts
- Designed persona, structure & content of company website
- Liaison & relationship management with A-Class Journalists

Consultant at Times Consultant
  • Pakistan - Rawalpindi
  • February 2013 to December 2013

- Conducted back-end education market research
- Helped develop/enhance educational counseling services
- Conducted education counseling sessions for student
- Assisted in international education workshops

Digital Marketer at Dexter Software Lab
  • Pakistan - Rawalpindi
  • October 2012 to January 2013

- Served international clients for content creation
- Got trained in SEO/SMO. Provided these services
- Client need based content writing & PR projects
- Created reports for internal use and for clients

Marketing Project Member at SZABIST University
  • Pakistan - Islamabad
  • January 2012 to June 2012

We initiated a food corner in the university, directly competing with the University's established canteen, where managed supply chain management, marketing, and quality asurance. we generated 0.14 million rupees in just 20 working days

Conducted Experimental Marketing Research at SZABIST University
  • Pakistan - Islamabad
  • June 2011 to December 2011

This marketing research was based on customer anticipation behavior, where i controlled customer's anticipation behavior through a controlled environment. i'm planning to publish this research paper

Internee at Pearl Continental Hotel
  • Pakistan - Rawalpindi
  • July 2007 to November 2007

Receiving Room Reservation Requests through Telephone, Assisting Sales Leads with Sales Manager, Ass Sales Manager and the Sales Team. Have worked on a couple of Hotel's Retaurants, Taking care of Guests Complains/Issues and Recomendations and reporting to the Restaurant Mangaer.

Education

Master's degree, Marketing
  • at Shaheed Zulfikar Ali Bhutto Institute Of Science And Technology
  • February 2015
Bachelor's degree, Marketing
  • at Shaheed Zulfikar Ali Bhutto Institute Of Science And Technology
  • December 2012
High school or equivalent, Business, Accounting and Economics
  • at Saint Mary's College
  • December 2007

Specialties & Skills

Team Management
Problem Solving
Word Of Mouth Marketing
Brand PR
Marketing Mix
Analytical and Problem Solving Skills
Research Skills
Presentation Skills
Marketing Communications

Languages

English
Expert
Urdu
Intermediate
Hindi
Intermediate

Hobbies

  • Football
  • Video Gaming