Senior Marketing Manager - Lexus
Alsayer Group
Total years of experience :18 years, 7 Months
• Lead Lexus Marketing department through innovative planning and execution of all marketing campaigns to achieve strategic objectives such as establishing brand superiority, improve market share and conversion ratio, on-floor activations and enhancement of customer experience.
• Prepare annual plans, monitor implementation of media plans and budget control to meet the marketing strategic planning requirements and achieve the set objectives.
• Develop the advertising and promotional strategy for Lexus with agency to design a comprehensive communication plan for all Lexus products and services.
• Manage special events, car launches and roadshows.
• Ensure successful installation of new showrooms, as all permanent outdoor branding at key locations and facilities.
• Deep integration with Lexus operations. Responsible for enhancing customer experience in Service, Spare Parts, Certified, Contact Center divisions.
• Identify, set and agree on KPIs and objectives for Marketing team.
• Responsible for the management of marketing initiatives and PR communications in line with business direction and global brand strategy.
• Monitor the VRM and the composite program and ensure 100% compliance with all brand KPIs
• Maintain a full mark score on all digital policies and ensure system requirements are pin-point accurate.
• Responsible for creating a comprehensive calendar of strategic initiatives based on exclusivity, increase demand for the current product range and create desire for the upcoming product launches.
• Work hand in hand with the brand official sponsors to create unforgettable experiences.
• Perform different platforms for local, regional & international test drives in coordination with the regional office and the factory.
• Responsible for the dealer website updates as well as the brand local social media platforms.
• Strong and aggressive PR approach and excellent relationship with all media channels.
* Retain and grow the company’s volume and profitability through proactive Strategic Marketing Management of assigned Clients.
* Create, develop, execute and measure overall Marketing and Branding Strategies.
* Pro-active leadership that encourages teams to perform to the best of their ability. Responsible for team productivity of high-quality work.
* Manages all Brand, Promotional and Strategic Marketing activities to ensure market profitability, visibility and awareness.
* Plan, organize, execute and manage events including exhibitions, customer and partner events, industry events, sales training sessions and other corporate events.
* Develop brand guidelines and ensure consistent adherence to guidelines for all marketing materials and activities..
* Responsible for strategic direction and execution of all ATL/BTL internal and external communications.
* Identify and develop customer relationship management plans such as Loyalty Programs, Service Recovery Initiatives.
* Develop and implement online marketing strategies with focus on high growth in revenue and ROI in marketing costs.
* Designing and implementing classical and innovative marketing projects.
* Liaison with the media agency partner in briefing, developing & executing marketing tools (ATL & BTL) that focuses to enhance brand awareness in target market.
* Generating brand awareness in schools, corporate sectors & charity institutions through tie-up events, product demonstrations & sponsorship programs.
* Devise, launch and manage Fantasy World Privilege Card program and the Birthday Scheme.
* Monitor showroom standards and advise Retail Operations for improvements
* Managing layouts and designing of communications such as presentations, newsletters, event support materials, research papers, and brochures.
* Increasing the growth of market share and market studies that are very important.
Setting and implementing of marketing promotions and campaigns.
* Coordinating with Product Managers, Showroom and Ad Agency.
* Handling media and PR activities and insuring it is properly implemented.
* Monitoring customer complaints to understand their concerns and take corrective actions to meet their expectations
* Managing the VIP Loyalty Program in Kuwait
* Staff training and follow up on VIP Loyalty program policies and procedures
* Improving VIP sales and revenue generation by creating new promotions that retain customers
* Maintain good relations with Burgan Bank and VIP partners, in addition to getting new partners
* Directly involved in managing the events and branding activities at Virgin Megastore in addition to managing partner relationship.
Amman – Jordan Faculty of Administrative and Financial Sciences