Head Of Marketing
deVere Group
Total years of experience :17 years, 1 Months
Outline
Oversee the global marketing team, comprising 5 team members, and steer the CEO’s influencer strategy, marketing
budgets, liaison, and implementation for multiple global offices including the UAE, Qatar, Spain, Italy, Russia and Ghana;
train individuals in content marketing, social media, graphic design, websites, SEO and PPPC; govern a weekly budget
of £50k; manage multiple outsourced providers, and report directly to the CEO.
Key Responsibilities
• Launch major Fintech Apps, and horizontal and vertical expansion for the firms offering.
• Facilitate functions in brand marketing, app marketing, lead generation, marketing funnels, paid media, influencer
marketing for the CEO, videos, content marketing, and sales aids for consultants and products.
• Devise the social media strategy and partner with the community manager to increase the social footprint and thus,
generate an increase in incoming leads.
• Manage SEO for 16 websites using tools such as Google Analytics, Ahrefs, SEMRush, and Search Console.
Key Achievements
• Created online campaigns and inbound marketing which increased incoming leads by 100%.
• Successfully increased website and App traffic by 400% with visitor engagement strategies..
• Generated over 10k leads which resulted in £50m AUM, and launched 18 different FinTech and financial projects.
• Managed the CEO’s influencer strategy which resulted in 50, 000 followers on YouTube
Outline
Ran the entire marketing department, comprising 2 direct reports, and oversaw digital marketing efforts in lead
generation, social media, paid advertising, inbound marketing, CRM implementation & management, email marketing,
offline marketing & events and all other marketing-related activities; reported to the CFO.
Key Responsibilities
• Devised the social media strategy and partnered with the community manager to increase the social footprint and
thus, generated an increase in incoming leads.
• Fronted activities relating to lead generation, marketing funnels, social media, online marketing, CRM management,
and database management.
Key Achievements
• Created online campaigns and inbound marketing which increased incoming leads by 100%.
• Successfully increased website traffic by 400% with visitors spending more time on the site.
• Augmented social engagement by 320%, increased leads to 10 per day and enhanced the overall impact of the
business by 10%.
Outline
Fulfilled the role of Media Planner and Social Media Manager and successfully steered high-value client relationships
and online marketing campaigns for multiple fortune 500 clients; wrote blogs, and delivered training and seminars on
social media, paid media (PPC) and inbound marketing.
Key Responsibilities
• Spearheaded and led digital campaigns, from inception to completion, liaised with clients and conducted effective
project management for all digital jobs.
• Analysed reports via Google Analytics, social media native insight panels, marketing automation and inbound
marketing platforms, and ad-buying dashboards for Google, Facebook, LinkedIn and Twitter, and provided insights
and recommendations to clients.
• Prepared the media strategy, and planned and purchased media through Google and all available ad-buying
dashboards and channels.
• Finalised and proofread content calendars for multiple social channels.
• Monitored and estimated financial costs and revenue reports for management.
Clients: Octara, Benway Corp, Haier, Eeto, Audi Oman, Rekodiq, Natasha`s Cakes
Drove strategies to increase the online presence of their products and services on social media platforms and met target KPIs, Engaged with fans and followers on the client’s behalf.
Social Media Advertising(Display/Post/Photo/Video/Like Generation/Campaign/Product Launch)
Custom Tab installation, welcome page, creative images & visual content deployment.
Producing and Marketing Winning Conferences, Training's, Seminars & exhibitions for the market leader of Corporate Training in Pakistan.
Client servicing for the client/brand team for Activations/Events, assist in creating pitches for briefs and present with the team, also responsibilities included supervising & arranging the execution of all BTL activities.
➢ Clients Included
Unilever, Engro Foods, Castrol, Telenor, Loreal & Many more.
Market Research and Planning
Client handling, Accounts Relationship
Concerts, Fashion shows, Training events planning & event selling.
Advertising, Advertising Research, Consumer Behavior, Market Research, Brand Management, Event Management
Secured 1st Division.
Secured 1st division
Matriculation in Computer Science Securing 1st Division