digital marketing manager
rawnk agency
Total des années d'expérience :3 years, 2 Mois
As the Digital Marketing Manager, I oversee and strategize comprehensive digital campaigns,
leveraging my expertise to drive brand visibility and engagement. Responsibilities include managing
cross-functional teams, analyzing market trends, and implementing data-driven strategies for
optimal performance. From social media management to SEO optimization, I orchestrate a seamless
digital presence, ensuring alignment with organizational goals. Thriving in this dynamic landscape, I
continuously explore emerging technologies and industry best practices to maintain a competitive
edge. My role demands a blend of creativity, analytics, and leadership to navigate the ever-evolving
realm of digital marketing successfully
As the Digital Marketing Manager, I oversee and strategize comprehensive digital campaigns, leveraging my expertise to drive brand visibility and engagement. Responsibilities include managing cross-functional teams, analyzing market trends, and implementing data-driven strategies for optimal performance. From social media management to SEO optimization, I orchestrate a seamless digital presence, ensuring alignment with organizational goals. Thriving in this dynamic landscape, I continuously explore emerging technologies and industry best practices to maintain a competitive edge. My role demands a blend of creativity, analytics, and leadership to navigate the ever-evolving realm of digital marketing successfully
Brand Architect: I take pride in my role as the architect behind the successful establishment of the "basmah" brand, from inception to execution. This journey involved meticulous attention to detail in logo design, website development, and crafting a winning social media strategy, all aimed at enhancing brand visibility and online presence.
Strategic Visionary: Crafting digital marketing plans that stand the test of time is my forte. By integrating cutting-edge SEO strategies with social media tactics, I've consistently driven brand growth and customer engagement, ensuring that each campaign resonates with target audiences and boosts brand recognition.
Campaign Maestro: Launching impactful advertising campaigns is where I thrive. From targeting new customers to enhancing brand recognition, I've executed end-to-end brand-building initiatives that have left a lasting impression in the digital sphere.
Sales Enablement Expert: In addition to driving brand awareness, I excel in supporting sales efforts through the creation of compelling sales presentations and collateral materials. Leveraging CRM systems and Google Sheets, I ensure seamless lead generation and effective sales performance tracking.
With a keen eye for market trends and a passion for brand development, I'm committed to delivering results that surpass expectations. Let's connect and explore how we can elevate your brand's digital presence together.
I'm handling clients' accounts, responsible for developing the sales funnel and creating the tracking system, managing all paid ads campaigns in all platforms, copywriting, and creative angles, besides creating online stores and landing pages using WordPress (WooCommerce), YouCan, and Shopify.
Responsible for tracking, data analysis, and creating all reports for the whole department's work, and visualizing these performances inside dashboards using Google data studio.
As a seasoned Senior Media Buyer within the dynamic real estate industry, I specialize in crafting and executing strategic media campaigns that drive impactful results. Leveraging my extensive experience and in-depth knowledge of the real estate market, I meticulously analyze market trends, audience behavior, and competitive landscapes to develop tailored media strategies that maximize ROI and drive lead generation.
My role involves collaborating closely with internal stakeholders, including marketing teams and creative departments, to ensure seamless integration of messaging across various media channels. From traditional print advertising to cutting-edge digital platforms, I orchestrate multi-channel campaigns designed to elevate brand visibility, increase property inquiries, and ultimately, facilitate property sales.
With a keen eye for detail and a passion for innovation, I continuously explore emerging media trends and technologies to stay ahead of the curve. Whether negotiating media placements, optimizing ad performance, or refining targeting parameters, I am dedicated to delivering measurable results that align with organizational objectives and surpass client expectations.
-Spearheaded the development and execution of comprehensive digital marketing campaigns,
focusing on leveraging AI tools and data analytics to enhance client outcomes.
-Enhanced brand awareness and digital presence, achieving significant improvements in website
traffic and lead generation.
-Conducted extensive data analysis using tools such as Google Analytics and SEMrush to measure
campaign success and inform strategic decisions.
-Collaborated closely with design and content teams to optimize landing pages and user
experiences, leading to increased customer engagement and conversion rates.
-Managed and optimized Google AdWords and other PPC campaigns, achieving a measurable
increase in ROI across multiple channels.
-Led a team in exploring and integrating emerging technologies into marketing strategies, ensuring -
the agency remained at the forefront of digital marketing innovations.
-Oversaw the agency’s social media strategy, significantly boosting social media metrics and
enhancing online reputation.
-Created and maintained a comprehensive digital marketing dashboard for tracking performance
metrics and KPIs, providing regular reports to senior management.
● Creating / Managing Ads Campaigns on (FB, IG, TikTok, Snap Chat, and Google Network)
●Presenting media proposals, including timings and cost breakdowns
●Advising the creative team about the most effective media combination
●Obtaining the best advertising rates that fit with the agreed media strategy
●Managing budgets and maintaining advertising spend records.
●Help identify target audiences and plan media campaigns
●Experiment with new platforms and channels
●Monitor costs and return on investment (ROI)
●Track and analyze reports to gain insight on traffic, demographics, and effectiveness; and utilize this
information to positively affect future outcomes.
Creating / Managing Ads Campaigns
Training new members team.
Set up all tracking tools to keep track of each step the customer takes in the buying journey.
Analysis of the client's ad account and website from previous campaigns to develop the best strategy
that fits their needs and their customer.
Communicating with the clients and making them part of the process as much as possible so that they
get the best results.
Create an ad account for every platform taking into consideration the platform's policies.
Creating a media buying strategy that aligns with the digital marketing strategy that maps every step
of the buyer journey at each step of the sales funnel.
Work with the creative team to come up with creative campaign ideas and campaign messaging.
Enhance the customer experience in the store by suggesting improvements to clients' websites and
by guiding the SEO team.
As soon as I have created the assets for the campaign, I test various testing strategies to determine
which creative and audience combination produces the best results. My next step is to scale with
different scaling strategies that really work for most winning products and audiences.
Provide advanced reports that detail the campaign results
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