Senior Digital Marketing Specialist
Qatar Charity
Total years of experience :8 years, 8 Months
Develop digital marketing strategies for Qatar Charity in accordance with the organization's goals and budget to achieve maximum ROI & Conversions.
Responsibilities:
- Prepare digital marketing proposals and budget plans for the Marketing Director.
- Planning and managing and analysis digital marketing channels (Google Ads, Facebook Ads Manager, Snapchat Ads, TikTok Ads, Twitter Ads, Apple Search Ads, Email Marketing, Managing SMS campaigns etc.).
- Manage campaign expenses, staying on budget, and estimating monthly costs vs expected conversions.
- Follow up on campaign results through (Google Analytics, Adjust, Firebase etc.).
- Ensure that campaigns are delivered and presented on time according to the plan.
- Manage expenses, staying on budget, and estimating monthly ccampaign osts vs expected conversions.
- Execute tests, collect and analyze data, identify insights in order to achieve maximum ROI.
- Prepare campaign assessment and statistical reports for each campaign and set the right KPI’s.
- Collaboration with marketing representatives from Google, Facebook, TikTok, Snapchat & Twitter to optimize running campaign as well as to discuss platform updates to stay aligned with latest trends.
- Retargeting customers based on user segmentation.
- Managing digital budgets, creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs.
- Define, create, and manage marketing acquisition and retention campaigns based on customer behavior using different marketing messages like push notification, in-app message, email, and digital ads.
- Analyzing the performance of influencer marketing campaigns.
- Optimize ads and run landing pages test for paid campaigns.
- Research and analyze competitor advertising campaigns.
Developing digital marketing strategies for clients in accordance with the clients’ objectives and budget to achieve maximum ROI & Conversions.
Responsibilities:
- Prepare digital marketing proposals and budget plans for clients.
- Build strong Plan of actions based on clients required services along with Proposals.
- Planning and managing and analysis digital marketing channels (Google Ads, Facebook Ads Manager, Snapchat Ads, TikTok Ads, Twitter Ads, Apple Search Ads, Email Marketing etc.) based on client’s requirements.
- Manage campaign expenses, staying on budget, and estimating monthly costs vs expected conversions.
- Follow up on campaign results through (Google Analytics, Adjust, AppsFlyer, Branch, Firebase etc.).
- Ensure that campaigns are delivered and presented on time according to the plan and based on the client’s requirements.
- Manage expenses, staying on budget, and estimating monthly ccampaign osts vs expected conversions.
- Execute tests, collect and analyze data, identify insights in order to achieve maximum ROI.
- Ensure that campaigns are delivered and presented on time according to the plan and based on the client’s requirements.
- Coordinate preparing quotations and invoices for other departments taking into consideration the client’s budget and segmentation.
- Prepare campaign assessment and statistical reports for each campaign and set the right KPI’s.
- Collaboration with marketing representatives from Google, Facebook, TikTok, Snapchat & Twitter to optimize running campaign as well as to discuss platform updates to stay aligned with latest trends.
- Brainstorms new and creative growth strategies through digital marketing.
- Share technical knowledge with colleagues to enable them to make best use of digital marketing.
Al-Harfash Group is a leading group in the business sector. The most prominent group companies:
1- safaonline.com: Umrah services online
2- weekendzonline.com: Flight, hotels and tourist packages online
3- maqadhe.com: Shop online Grocery
Responsibilities:
- Planning and Managing and Analysis digital marketing channels (Google Ads, Facebook Ads Manager, Snapchat, LinkedIn, Twitter, Apple Search Ads etc.).
- Optimize ads and run landing pages test for paid campaigns.
- Analyzing marketing data (campaign results, conversion rates, traffic etc.).
- Manage campaign expenses, staying on budget, and estimating monthly costs vs expected conversions.
- Execute tests, collect and analyze data, identify insights in order to achieve maximum ROI.
- Track, report, and analyze website analytics.
- Research and analyze competitor advertising campaigns.
- Review and approve campaigns in daily maintenance.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
- Managing coupons & discounts budget.
Planning & Managing & Analysis digital marketing channels:
- Google Ads & Facebook Ads & Instagram Ads & Snapchat Ads & Twitter Ads & Apple Ads & Managing SMS campaigns.
Responsibilities:
- Measure performance of all digital marketing campaigns, and monitoring SEO, and assess against goals (ROI and KPIs).
- Analysis Advertising campaigns and social media channels regularly.
- Setup and ongoing optimization and management of Digital Advertising campaigns.
- Retargeting customers based on user segmentation.
- Managing digital budgets, creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs.
- Analysis of campaigns’ data and reporting on recommendations and strategy monthly.
- Define, create, and manage marketing acquisition and retention campaigns based on customer behavior using different marketing messages like push notification, in-app message, email, and digital ads.
- Create, and manage regular email campaigns based on customer interests.
- Analyzing the performance of influencer marketing campaigns.
Responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts.
Responsibilities:
- Develop, implement and manage our social media strategy.
- Define most important social media KPIs.
- Manage and oversee social media content.
- Measure the success of every social media campaign.
- Stay up to date with the latest social media best practices and technologies.
- Use social media marketing tools such as Buffer.
- Work with copywriters and designers to ensure content is informative and appealing.
- Collaborate with Marketing, Sales and Product Development teams.
- Digital marketing on Facebook to target job seekers in Egypt, Tunisia, Morocco, Syria, Lebanon and Jordan.
- To increase the base of job seekers in the company. To provide the best candidates for the owners of companies in Kuwait when they contract with us.
- Telemarketing to provide company services to companies that have vacancies.
