Somaya Alaa

Digital Marketing Specialist at Keden International

• Egypt - Cairo
• My current job since October 2021

- Manage digital marketing tools which include social media channels (Facebook, Instagram, Twitter, Snapchat, and TikTok), Google AdWords, and SEO.
- Planning and executing advertising campaigns (Social Media, All Google Ad types), including campaign setup, monitoring, reporting, analysis, optimization, budgeting, keyword, and demographic research and targeting.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Optimized social media channels and web pages to improve SEO and usability.
- Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements.
- Evaluated market trends to stay current on consumer and competitor changes.
- Developed backend tracking URLs to measure campaign results and determine ROI.
- Created customized marketing materials to increase product awareness.
- Work with the designer to ensure the content is informative and appealing.
- Brainstorm and develop ideas for creative marketing campaigns.
- Stay up to date with the latest social media best practices, technologies, and trends.
- Track and report daily, weekly, monthly, and quarterly KPIs.