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mohamed syam, Digital Marketing specialist

mohamed syam

Digital Marketing specialist·Major General Dr. Ahmed Farouk Mira Cl inics

Egypt

Doctorate, Injuries and Rehabilitation Specialization

Work experience

Total years of experience: 24 years, 5 months

Digital Marketing specialist

November 2025 - Present

Major General Dr. Ahmed Farouk Mira Cl inics

Cairo, Egypt

November 2025 - Present

Managing digital marketing for the doctors clinics (Facebook, Instagram, Google, YouTube).
Preparing and implementing awareness designs and content for vascular treatment and
general surgery.
Filming and directing awareness videos for the doctor, with professional content writing and
editing.
Implementing sponsored advertising campaigns to increase the number of reservations and
clinic reach.
Supervising the customer service team to respond to messages and calls and follow up on
patient reservations in coordination with the medical secretariat

Company industry:
Medical Clinic

Digital Marketing Manager

January 2022 - November 2025

Madinaty Medical Center

Cairo, Egypt

January 2022 - November 2025

Develop and implement an integrated digital marketing strategy to increase awareness of the
centers services and attract new customers.
Manage advertising campaigns on Facebook, Instagram, and Google to achieve the highest
reach and conversion rates.
Implement a comprehensive content plan that includes awareness designs for each medical
department and professional photoshoots for doctors and departments to enhance public
confidence in the center.
Filming and editing videos to highlight the centers medical services and specialties.
Write marketing and advertising content for each post that appeals to the target audience and
enhances the centers image.
Manage sponsored social media campaigns and measure their performance (click-through
rate, return on investment, and conversion rate) to develop future plans.
Use artificial intelligence tools to analyze customer behavior and determine the most
appropriate marketing messages for each target audience.
Supervise a specialized customer service team responsible for responding to messages and
calls and following up on patient reservations.

Company industry:
Medical Clinic
Job role:
Marketing and PR

Digital Marketing Specialist

January 2019 - November 2025

Digital Plus

Cairo, Egypt

January 2019 - November 2025

Creating and implementing integrated marketing campaigns across digital channels.
Developing marketing content and managing social media pages.
Improving website rankings on search engines using on-page and off-page SEO.
Analyzing campaign performance and improving conversion rates (CRO).

Company industry:
Computer Hardware & High-Tech Manufacture
Job role:
Marketing and PR

Digital Marketing Director

January 2025 - January 2025

Ebla Design and Implementation

Riyadh, Saudi Arabia

January 2025 - January 2025

Managing digital campaigns with a budget of SAR 200, 000, with full control over spending and
ensuring budget allocation based on the best performance for each channel (Google, Snapchat,
TikTok).
Developing targeted advertising strategies that resulted in a 65% increase in ROI.
Contracting with companies and medical centers to create marketing channels for them.
Leading a team of designers to create visual identities, content creators, photographers, and
social media and web developers to achieve monthly performance goals for each client.
Creating a marketing plan for each client with a dedicated budget and distributing it across
social media.
Analyzing campaign data and optimizing it based on key performance indicators (KPIs).
Communicating and coordinating with delivery apps and table reservation apps to boost digital
sales.

Company industry:
Real Estate

Digital Marketing Manager

January 2025 - January 2025

Sip & Puff Lounge

Riyadh, Saudi Arabia

January 2025 - January 2025

Develop and implement an integrated digital marketing plan to enhance the brands visual
identity and increase customer base.
Manage the monthly digital advertising budget (8, 000 Saudi Riyals) and distribute it across
advertising platforms to achieve the highest return on investment.
Create and manage advertising campaigns across Meta Ads, Google Ads, and Snapchat.
Analyze campaign results and measure performance through metrics such as click-through
rate (CTR), conversion rate, and return on investment (ROI).
Oversee the production of creative content (videos, images, and designs) that reflects the
brands identity.
Increase digital engagement by 35% and in-store orders by 20% during the operating period.
Develop successful seasonal promotional campaigns that strengthened the brands presence
in the local market.
Collaborate with local influencers to increase brand awareness and store visits.

Company industry:
Marketing

Digital Marketing Manager

January 2010 - January 2024

88 Shots Cafe

Riyadh, Saudi Arabia

January 2010 - January 2024

Developed and executed digital marketing strategies to grow brand awareness and sales.
Managed SAR 10K monthly ad budget across Meta, Google, TikTok, and Snapchat.
Created and optimized paid campaigns achieving high ROI.
Led content creation and social media management to boost engagement.
Analyzed performance data and prepared monthly marketing reports.

Company industry:
Marketing

Digital Marketing Manager

January 2008 - January 2023

International Medical Center

Cairo, Egypt

January 2008 - January 2023

Managing Facebook, Instagram, and LinkedIn pages and activating the YouTube channel. Designs are
implemented for each department in the center, photographs are created for the departments in
the center, awareness is created for them, and sponsored ads are run on Facebook and Instagram
to increase the centers sales. - An advertising rate of 150, 000 pounds is allocated monthly.
Managing the administrative team to respond to and supervise messages. Managing the
conference photography team and foreign experts at the center. The video photography and editing
team. Directing a public relations team at the center to follow up with patients and provide them
with the best services at the center.

Company industry:
Other Healthcare Services

Digital Marketing specialist

January 2002 - January 2022

Hossam El-Sisi Jewelry

Cairo, Egypt

January 2002 - January 2022

Managing social media accounts (Facebook, Instagram, TikTok, Google).
Filming, directing, and editing Reels videos to promote products and offers.
Implementing sponsored advertising campaigns worth EGP 20, 000 per month to increase
sales and reach.

Company industry:
Jewelry & Gold

First Deputy of the Suggestions and Complaints Committee

January 2021 - January 2021

Ministry of Youth and Sports

Cairo, Egypt

January 2021 - January 2021

Providing training courses in electronic marketing at the Ministry of Youth and Sports

Company industry:
Public Administration

Education

Suez University

November 2025

November 2025

Doctorate, Injuries and Rehabilitation Specialization

Egypt

باحث دكتوراه في علوم الصحه

Bassem School

January 2024

January 2024

High school or equivalent, Strategic Planning

Egypt

GPA (percentage): 88%

GPA (percentage): 88%

ثانويه عامه

Faculty of Computers and Information, Cairo University

January 2023

January 2023

Bachelor's degree, digital MArketing

Egypt

تسويق الكتروني

Cairo University, Faculty of Computers and Information

January 2022

January 2022

Bachelor's degree, Marketing

Egypt

دبلومه التسويق الرقمي
View attachment

Minya University

January 2021

January 2021

Master's degree, Injuries and Rehabilitation Specialization

Egypt

حاصل علي ماجستير في علوم الصحه
View attachment

جامعة القاهرة

January 2019

January 2019

Bachelor's degree, Strategic Planning for Digital Campaigns

Egypt

بكالوريوس تسويق

Minya University

January 2017

January 2017

Bachelor's degree, Health Sciences

Egypt

جامعه المنيا تخصص علوم صحه
View attachment

Skills

DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
ENTHUSIASM
Intermediate
ENTHUSIASM
Intermediate
FACEBOOK
Intermediate
FACEBOOK
Intermediate
GOOGLE APPLICATIONS
Intermediate
GOOGLE APPLICATIONS
Intermediate
INSTAGRAM
Intermediate
INSTAGRAM
Intermediate
LINKEDIN
Intermediate
LINKEDIN
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
RETURN ON INVESTMENT
Intermediate
RETURN ON INVESTMENT
Intermediate
SNAPCHAT
Intermediate
SNAPCHAT
Intermediate
TIKTOK
Intermediate
TIKTOK
Intermediate

Training and Certifications

Certifications
Content writing
Facebook and Instagram ads
Google Tag Manager
TOEFL course
Scientific Research Ethics Course
Spss course
Digital Marketing Diploma
Digital Transformation Course
Microsoft Systems Course and Professionalism in Word, Excel and PowerPoint
CRM course for customer management
HTML, CSS, JAVASCRIPT, WORDPRESS website design course
ads
Digital Marketing for Sponsored Ads