Pavel Minchenko

• Built and scaled a partner ecosystem of 158 active partners
• Increased lead-to-sale conversion by 39% through funnel optimization and
digital channel alignment (LinkedIn, inbound campaigns).
• Increased revenue of the core product line by 71% via structured cross-sell/
upsell motions.
• Established 11 strategic collaborations with industry leaders, improving inbound
SQL quality and volume.
• Closed multi-stakeholder deals with C-level buyers across EMEA/MENA.
• Managed a $0.5M-$1.2M BD pipeline and consistently exceeded KPIs
(SQL growth, partner activation, revenue contribution)
◦ Scope of work:
• End-to-end BD cycle: prospecting → discovery → solution mapping →
commercial proposal → closing.
• Partner recruitment, enablement, pipeline management.
• GTM execution across inbound, outbound and partner-led channels..
• Enterprise solution consulting for international clients.
• Market research & competitor analysis to support product positioning.
◦ Additional Responsibilities (Consulting
• Delivered 500+ discovery sessions with international clients
(business analysis, strategic planning, operational alignment).
• Coordinated multi-stakeholder communication and structured commercial
recommendations.
• Supported high-impact cross-functional commercial projects with measurable
financial outcomes.
• Commercial Projects (Cross-functional BD):
• Led revenue-generating initiatives in international trade & financial services,
achieving $1.5M+ combined profit across multiple projects.
• Managed complex operational cycles (negotiation, execution, stakeholder
coordination) involving teams across 3 continents.

-- Business Development & Affiliate/Partnership Program --

1. Building an affiliate program from scratch. Creating a complete infrastructure (documentation, strategy, brand packaging, etc.)
- creating a chat bot in Telegram with a contractor to automatically attract clients.
- attracting key segments to the affiliate program: family office, brokers, financial consultants, bankers, investors, bloggers, business clubs.
RESULT: 158 PARTNERS IN TOTAL.

- attending conferences, exhibitions in the UAE with further building partnerships with speakers and participants.
2. Advertising with popular business bloggers.
RESULT: AGREEMENT with 11 INFLUENCERS.

3. Increasing sales conversion through detailed building of online marketing (Instagram, LI, Telegram)
RESULT: by 39%

4. Cross-selling.
5. Upsell
6. Expanding the product line.
RESULT: INTRODUCED A NEW PRODUCT TO THE MARKET.

7. Regular competitor analysis.
8. Development of Business Center services (strategy, marketing, sales) of office spaces, coworking space, meeting rooms, conference rooms.
RESULT: INCREASED SALES by 71%

-- Secondary Expertise - International Business Advisor--

1. Company Business Set Up in UAE (Mainland, all Free Zones, IBC, Holdings, Trusts, Brunches);
RESULT: MORE than 500 CONSULTATIONS and MORE than 250 SOLUTIONS.

2. Tax residency, assistance in opening corporate bank accounts;
(Emirates NBD, Mashreq, FAB, DIB, CBD, Ajman, RAK, ADCB);
3. Purchase | Sale of business;

-- Secondary Expertise of CEO projects - Sales Lead --

1. Supply Chain of goods, equipment and etc. (China, Europe, Africa);
2. Purchase of goods; construction, oil and gas, industrial equipment, raw
materials, spare parts, etc. with logistics through UAE;
RESULT: TOTAL Net PROFIT OVER 1 MILLION $;

3. Payment services & Payment transfers worldwide.
RESULT: TOTAL Net PROFIT OVER 500 THOUSAND $;

• Provided consulting support for business setup and client advisory projects

- Company Business Set Up
- Business immigration
- Tax residency, assistance in opening corporate bank accounts (Emirates NBD, Mashreq, FAB, DIB)
- Purchase | Sale of business
- Support with all types of visas
- Business tour
- Offshore/onshore jurisdictions UAE

• Development of polystyrene sales on Russian market (all regions), Chinese, Turkish market.
• Development of an experimental batch of polystyrene without flame retardant for household appliances segment in the Russian Federation (LG, Beko, Bosch, Samsung, Haier, Indesit).
• Improve CRM system in Sibur Holding
• Improved service capabilities of the logistics department
• Together with the scientific institute, we developed a recipe for the production of a flame retardant

• Conducted enterprise discovery & needs analysis for industrial clients.
• Improved sales processes & onboarding workflows, increasing retention and upsell

Tasks:
Development of sales of the E-Commerce project in NLMK.
Connection of more than 40 partner warehouses and expansion of the product range on the website.
Training of employees in sales techniques and communication skills. Development of the customer base and attracting new users to the marketplace. + additional responsibilities.
Support and technical advice of users.
Placement and control of orders in production.
Results:
Developed a sales development strategy in the E-Commerce project (nlmk.shop) in the 1st largest steel company in the country.
Successfully developed a separate new direction for the project within the established time frame. This included the connection of more than 40 partner warehouses-branches across the Russian Federation with the further sale of products through the project site (Marketplace). Due to this, it was possible to expand the range by more than 500 new nomenclature items.
Trained 15 employees of the division in cold calling techniques, business negotiations, and information gathering skills.

Performed personal work with distinction from the president of the company for the development of the customer base. Brought more than 400 new users to the Marketplace, which allowed to increase the level of sales within the project by 30%.

• Accelerated digital B2B sales channels, increasing lead flow and pipeline
efficiency.
• Implemented automation tools & CRM improvements to scale inbound/outbound
B2B.
• Worked cross-functionally with marketing & product teams to optimize customer
lifecycle.

Sale of ferrous and non-ferrous metal, as well as the production of metal structures.
Work with the largest general contractors in Moscow. Brought in more than 30 contractors, who monthly brought profit to the company.
Regular fulfillment of exclusive orders for the production of complex metal structures for the Moscow metro.
Daily implementation of the plan for cold calls (30/day), field meetings 15/ month), sales volume (300 tons/month), net profit (200-500 thousand/month). Development of the client base, invoicing, market monitoring, full control of the shipment.
The reason for leaving is the low motivation system (percentage of sales).