Omar Roy

• Spearheaded the end-to-end sales development process, consistently generating 250+
qualified opportunities per month through a combination of outbound prospecting,
automation, and strategic targeting; personally averaged 50+ high-quality leads monthly.
• Designed and executed multi-channel lead generation funnels using AI-driven insights and
intent-based outreach strategies to acquire and convert ideal customer profiles (ICPs).
• Built and scaled a predictable revenue pipeline of 1, 000+ sales-ready opportunities within a
3-month window, leveraging tools like Apollo, Sales Navigator, and CRM enrichment
workflows, and partner events.
• Developed an AI-assisted acquisition model using interactive Miro flowcharts to optimize
buyer journeys and drive activation rates across touchpoints.
• Engineered a hybrid lead acquisition strategy that blends advanced AI tools with
personalized human engagement, increasing conversion efficiency and reducing CAC.
• Applied modern sales methodologies including account-based selling (ABS), predictive
lead scoring, and value-based messaging to improve engagement and shorten sales
cycles.
• Led a cross-functional team to operationalize and continuously optimize lead generation
playbooks, integrating agile experimentation and performance analytics.

• Initiating prospecting activities, generated leads, and successfully closed sales to boost
revenue.
• Managing large-scale projects and introduced innovative systems and processes.
• Leading a team of 8 professionals, including Account Executives, Sales Development
Representatives, Business Developers, and interns.
• Brainstorming and executing sales strategies to achieve short and long-term revenue
objectives.
• Recommending and implementing successful revenue maximization strategies.
• Conducting market analysis to identify growth opportunities.
• Collaborating with cross-functional teams to ensure seamless project execution.
• Utilizing AI tools to enhance sales performance.
• Achieved a revenue milestone of 1 MM+ ARR in Q4, 2023.
• Successfully onboarded 300+ accounts, including renowned clients like BBC and CNN.
• Developed and implemented strategies resulting in 3MM ARR in Q1 2024.
• Enhanced team productivity by 20% through effective leadership and mentorship.
• Streamlined sales processes, leading to a 15% increase in conversion rates.
• Established strong relationships with clients and stakeholders, ensuring long-term
partnerships and repeat business.
• Implemented and developed operational standards, policies and procedures.

Led user acquisition efforts across App and Web platforms using Facebook, Google, TikTok,
Instagram, and Twitter Ads, maintaining 100 million MAU and 33 million DAU.
Executed impactful campaigns to boost user engagement, leveraging data analysis
through Google Analytics for ROI measurement.
Achieved high conversion rates in email marketing campaigns and collaborated on
design of photo/video templates for enhanced user engagement.
Managed in-app contests, website campaigns, and social media initiatives, ensuring a
seamless experience for users and creator support.
Led marketing and branding efforts for new app features, increasing visibility and user
adoption.
Moderated user-generated and internal content across multiple platforms, including ads,
emails, blogs, landing pages, and the website.
Demonstrated proficiency in team management and cross-team collaboration, ensuring
streamlined operations and consistent delivery of exceptional user experiences.

• Created engaging content across newsletters, ads, blogs, and websites, demonstrating
proficiency in diverse marketing channels.
• Managed end-to-end operations for three brands in Real Estate, Furniture, and Education
sectors, showcasing versatility in content creation and strategic brand positioning.
• Planned and executed monthly campaigns for new product launches, contributing to
successful market introductions.
• Designed wireframes and landing pages for enhanced user engagement and seamless
online experiences.
• Developed monthly social media calendars to ensure cohesive and strategic online brand
presence.
• Established style guides and toolkits for content delivery teams to maintain brand
consistency.
• Produced polished copy for social media platforms and marketing channels, emphasizing
quality and professionalism.
• Optimized advertising efforts through content development for media relations and
corporate communications.
• Collaborated with design teams to develop visuals complementing written content across
• platforms.
Partnered and managed team of 10 in-house and outsourced content editors, marketers
and copywriters.

Managed content for four diverse brands in Real Estate, Education, Fashion, and
Agriculture, demonstrating versatility across industries.
•
Developed and executed monthly social media calendars, driving impactful campaigns
to boost brand visibility and engagement.
Created visually appealing ads, blogs, landing pages, and newsletters, ensuring a
cohesive brand narrative across channels.
Contributed to wireframe conceptualization and successful product launches, enhancing
user experience and market adoption.
Conducted creative photoshoots to generate marketing assets, adding visual appeal to
promotional materials.
Implemented innovative strategies to improve click-through rates and conversion,
optimizing campaign performance.
Crafted compelling social media content with innovative brand messaging to support
product launches and engage audiences.
Monitored website analytics to identify trends and opportunities for improvement,
enhancing online presence and user experience.
• Conducted A-B testing for ad campaigns to optimize ROI and maximize marketing impact.
• Utilized effective digital marketing methods to increase sales 60%.

• Produced compelling articles that garnered prominence on the city page, enhancing
editorial impact by editing letters to the editor and fostering a dynamic editorial presence.
• Captured the essence of election rally campaigns through meticulously conducted
on-field assignments, demonstrating attention to detail and talent for vivid visual
storytelling.
• Conducted proactive on-field scouting to curate captivating visuals for the city page,
adding a visually compelling dimension to news reporting.
• Showcased proficiency in crafting wireframes and contributing to successful product
launches, highlighting a versatile skill set in content creation and strategic product
positioning.
• Participated in press conferences to gather comprehensive reports, leveraging strong
journalistic acumen to deliver insightful and impactful coverage.
• Committed to elevating content quality by actively preparing, rewriting, and editing
pieces to enhance readability and maximize overall impact.
• Shot and delivered average of 6 news stories per week.