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Noha Aly, Social Media Specialist & Content Creator

Noha Aly

Social Media Specialist & Content Creator·The Duo Studios

Egypt

Bachelor's degree, Geography

Work experience

Total years of experience: 7 years, 10 months

Social Media Specialist & Content Creator

July 2025 - Present

The Duo Studios

Cairo, Egypt Remote

July 2025 - Present

Founded and scaled a freelance social media agency serving clients across Egypt,
UAE markets
Increased client engagement and audience growth by an average of 20% through
data-driven content strategies
Created high-performing content (Static, Reels, TikToks, campaigns creatives)
aligned with brand identity and audience behavior
Worked with brands including Daily Sips, Not! Coffee, and Basat, adapting content
for different audiences

Company industry:
Marketing
Job role:
Marketing and PR

Social Media Specialist & Content Creator

October 2024 - June 2025

Healthy Milk

Cairo, Egypt

October 2024 - June 2025

Developed, created, and published engaging content on social media platforms such as Instagram,
TikTok, and Facebook, including reels, videos, and graphics.
Collaborated closely with the marketing team to ensure content aligned with brand voice and
marketing objectives.
Managed social media accounts by scheduling posts and maintaining consistent, timely updates.
Tracked and analyzed performance metrics, including engagement, reach, and follower growth, to
improve content strategy.
Stayed up to date with industry trends, platform updates, and emerging social media practices.
Applied best practices in content creation to enhance visibility, reach, and audience engagement.

Company industry:
Food & Beverage Production
Job role:
Marketing and PR

Social Media Specialist, Content Creator

October 2024 - June 2025

Healthy Milk

Cairo, Egypt

October 2024 - June 2025

Produced and managed content across Instagram, TikTok, and Facebook
Increased reach and engagement through trend-based content and optimized
posting strategy
Analyzed performance metrics and improved content based on insights
Collaborated with marketing team to align content with brand voice and campaign
goals

Company industry:
Food & Beverage Production
Job role:
Marketing and PR

Marketing Executive

June 2023 - October 2024

Golf Aviation Academy

Johannesburg, South Africa Remote

June 2023 - October 2024

Developed and executed social media strategies and daily content plans
Analyzed campaign performance and optimized targeting
Managed CRM systems and contributed to audience segmentation
Supported website updates and tracked analytics for performance improvement

Company industry:
Aviation Support Services
Job role:
Marketing and PR

Social Media Specialist

September 2022 - March 2023

Polygon Technology

Cairo, Egypt

September 2022 - March 2023

Company industry:
Pharmaceutical Manufacturing
Job role:
Marketing and PR

Community Manager

January 2019 - August 2022

Sittin Group

Cairo, Egypt

January 2019 - August 2022

Company industry:
FMCG
Job role:
Marketing and PR

Account Executive

June 2018 - December 2018

Infinity Media House Media Production

Cairo, Egypt

June 2018 - December 2018

Negotiated with clients and successfully closed contracts.
Attended to clients needs and built strong, lasting relationships.
Coordinated internal tasks related to accounts to ensure the timely delivery of products and services.
Assisted new clients through onboarding and other processes for a smooth experience.

Company industry:
Advertising
Job role:
Accounting and Auditing

Account Executive

June 2018 - December 2018

Infinity Media Production

Cairo, Egypt

June 2018 - December 2018

Negotiated with clients and successfully closed contracts
Attended to clients needs and built strong, lasting relationships
Coordinated internal tasks related to accounts to ensure the timely delivery of
products and services
Assisted new clients through onboarding and other processes for a smooth
experience

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Accounting and Auditing

Education

Helwan University

January 2018

January 2018

Bachelor's degree, Geography

Egypt

GPA (percentage): 80%

GPA (percentage): 80%

Helwan University

January 2018

January 2018

Bachelor's degree, GIS

Egypt

Skills

COMMUNITY MANAGEMENT
Intermediate
COMMUNITY MANAGEMENT
Intermediate
BRAND IDENTITY
Intermediate
BRAND IDENTITY
Intermediate
CONTENT CREATION
Expert
CONTENT CREATION
Expert
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
RESULTS FOCUSED
Intermediate
RESULTS FOCUSED
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate
Web Content
Intermediate
Web Content
Intermediate
Writing
Expert
Writing
Expert
Copywriting
Intermediate
Copywriting
Intermediate
Marketing
Expert
Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Content Writing
Expert
Content Writing
Expert
SEO
Beginner
SEO
Beginner
Editing
Intermediate
Editing
Intermediate
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
BUSINESS METRICS
Intermediate
BUSINESS METRICS
Intermediate
CAMPAIGN PERFORMANCE ANALYSIS
Intermediate
CAMPAIGN PERFORMANCE ANALYSIS
Intermediate
CONSTRUCTION
Intermediate
CONSTRUCTION
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
INVESTOR RELATIONS
Intermediate
INVESTOR RELATIONS
Intermediate

Languages

Arabic
Native Speaker
English
Intermediate

Training and Certifications

Certifications
Writing a Marketing Plan - Brand And Marketing Integration
Facebook & Instagram Ads
Courses - Writing a Marketing Plan - Brand And Marketing Integration
Digital Marketing Courses – Facebook & Instagram Ads

Hobbies

  • watching movies and exploring a new music and places