Mohamad Darwich

• Led the development of the conferences marketing strategy and campaign structure
• Conducted audience research and persona development across student, academic, and professional segments
• Defined positioning, messaging framework, and communication strategy for the conference
• Designed the digital marketing funnel across awareness, engagement, and registration stages
• Coordinated campaign execution across social media, partnerships, and student networks

• Supported the Strategy Department in insight development, competitive analysis, and creative brief writing across
FMCG, telecom, luxury, and lifestyle brands
• Conducted trend research and cultural audits to inform campaign insights and support strategic recommendations
• Built and refined strategic decks using storytelling frameworks, audience personas, and cultural insights

• Supported brand positioning and strategic direction in an early-stage startup environment
• Conducted customer and competitor research to inform marketing decisions
• Assisted in shaping messaging, value proposition, and brand narrative
• Contributed to go-to-market thinking and campaign planning
• Worked directly with founders on strategic planning and idea validation