BLEISTINE KAYE BAYBAY

• Lead end-to-end brand development including offline and online marketing collaterals for a fast-growing consumer brand.
• Ideate and execute UGC (user-generated content) strategies to drive organic reach and community engagement.
• Oversee visual identity consistency across all touchpoints including social media, packaging, and in-store materials.

• Developed and supervised production of room and F&B campaign materials, lifestyle shoots, and promotional content.
• Led creative concept development for seasonal campaigns, ensuring alignment with brand guidelines.
• Managed on-site photo and video shoots, coordinating with photographers, stylists, and marketing stakeholders.

• Directed art execution for e-commerce brand campaigns and BAU (business-as-usual) projects across digital channels.
• Led and mentored a team of designers, establishing creative workflows and quality standards.
• Spearheaded brainstorming and ideation sessions to develop high-performing campaign concepts.

• Designed and conceptualized visual materials for Coffee Project and All Home retail brand initiatives.
• Produced motion graphics and marketing collaterals for ShieldTec by Environet and AllToys.

• Produced marketing and retail materials including brochures, signage, digital assets, and event collaterals across retail and
healthcare environments.