Fedi Kanaan

■ Designed a national 3-zone sales structure (North/Central/South) based on market density and
logistics, improving territorial accountability, reducing rep overlap, and enabling regional
performance benchmarking.
■ Built and managed a 6-person sales team, implementing a custom KPI framework tracking
visits, prospect conversion, new store openings, and revenue per region — driving measurable
improvement in team output.
■ Led international BD mandate across Grand Maghreb and West Africa — identifying channels,
initiating partnerships, and executing market entry for the Gusto eyewear brand.
■ Generated $68, 000 in confirmed orders from Nigeria: pivoted a failed wholesale contact into an
optometrists association pitch, designed a group purchasing model on-site, secured an
exhibition stand, and trained local staff hours before opening.
■ Coached junior representatives through joint field visits and real-time objection handling,
accelerating ramp-up time and improving territory conversion rates.

■ Built cold-market territory in southern & western Tunis from zero — growing active B2B
accounts from 14 → 65 in Year 1 (364%) and 180+ by Year 2 through disciplined prospecting
and consultative selling.
■ Deployed a needs-first sales methodology: led every client meeting with market and clientele
questions before opening the sample case, consistently converting accounts previously held by
established competitors.
■ Executed full-cycle B2B operations independently: cold calling, in-person presentations, price
negotiation, order closing, and payment collection across multiple Tunisian districts.
■ Guided and onboarded a junior sales representative simultaneously with own territory work —
providing field accompaniment and real-time coaching from first day of tenure.