Ihab A. Bou Hassan

Al Mulla and Behbehani Motor Company the sole dealers of Alfa Romeo, Chrysler, Dodge, Fiat/Fiat Professional, Jeep and Mopar® in the State of Kuwait.

The exclusive and official dealer of Audi Lamborghini and Skoda in Kuwait.
Heading the marketing operations for new and used cars as well as after sales within the State of Kuwait, Reporting directly to the general manager and working in alignment with the regional offices of each brand.

Responsible for the maximum market exploitation through accurate marketing activities for new and used cars of all makes as well as after sales in accordance with the agreed targets. Ensures the marketing targets in the short, medium and long term through using all marketing channels (online and offline) in order to create new and maintain existing customer relationships as well as to create the desired brand image in the market. Daily work is influenced by each brand values and standards.
Liaise regularly with the respective interfaces and customize target oriented actions in order to ensure integrated and customer oriented processes. Break down corporate targets into clearly structured departmental and employee targets and ensures their achievement.

The previous exclusive and official dealer of Ford, Lincoln, MotorCraft and QuickLane in Kuwait.
Managing the group’s marketing operations for new and used cars as well as after sales within the State of Kuwait, Reporting to the operations manager and working in alignment with Ford Middle East head office.
• Creating yearly marketing plan.
• Briefing agency to come up with advertising campaigns.
• Handling all marketing related communication with the regional office.
• Executing events and new cars’ launches.
• Monitoring competitors’ activities.
• Implementing in house activities to generate footfall.
• Creating monthly media plans.
• Planning and executing promotional activities for the sales and after sales.
• Representing the group in regional marketing meetings.
• Purchasing of marketing giveaways and customers gifts.
• Communicate with production houses for printable and POS material.
• Handling social media channels.
• Handling the public relations and media communications.

Part of MCN which is one of the largest group of advertising, marketing and media agencies in the MENA region.
Develop new business from existing clients and actively seek new opportunities by partnering up with assigned customers to ensure their long-term success and managing their portfolios. Reporting directly to the Managing Director, handling two major accounts, Arabian Motors Group, Ahli United Bank and covering requests on other accounts.
• Meeting client and digesting advertising briefs.
• Preparing contact report for clients after meetings.
• Developing campaigns alongside with the creative department.
• Creating ads’ headlines and writing body copies.
• Communicating with the regional office on developing regional campaigns for Ford and Lincoln.
• Finalizing all kind of material from digital to printable.
• Recommending media vehicle and offering consultations on media plans.
• Localizing regional campaigns to fit the local market’s need.
• Monitoring competition in the market.
• Media monitoring
• Brain storming and suggesting advertising ideas.
• Supporting in business development and presenting pitches.
• Helping in selling our services to new clients.
• Tackling potential clients to win them and manage their advertising business.

A member of the startup team, holding ultimate responsibility for several products one of which is a leader in the niche market of weddings.
Reporting directly to the Managing Director, responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.
• Created and marketed a social wedding magazine that targeted the affluent Kuwaiti female niche market
• Media representative for a magazine of a non-profit organization targeting Kuwaiti youth
• Create media plans and advertising schedules for clients
• Writer and editor for car-related articles and reviews
• Responsible for launching events for promoting new products
• Responsible for creating and executing flat plans for all products and implementing advertising distribution plans for every issue
• Auditing the digital copy of products before printing and monitoring the magazines’ quality after production
• Consulting clients on online social media that can increase their brand awareness and sales
• Established a sales team and coaching them in marketing our agency products
• Administer daily, weekly, monthly, quarterly and annual performance reports
• Developed and implemented all administrative related forms and reports for the agency

Media Box is a media representation company and a publishing house which was launched in Kuwait in 1997. Well known for being the media reps of various channels i.e. outdoor, newspapers and airport. Also known for publishing magazines reflecting different segments and targets various audiences i.e. social, fashion & lifestyle, inflight, automotive, banking and guides.
Being a sales achiever, I have worked in a fast-paced, pioneering environment, taking the initiative and get-the-job-done. Thrived under pressure and enjoyed being part of new projects. Utilized industry connections to sell advertising spaces across six bilingual products simultaneously and reported directly to the CEO of this leading media and publishing house in Kuwait.
• Marketed the weekly Kuwait University newspaper
• Regionally marketed the inflight magazine for Kuwait Airways
• Regionally marketed advertising spaces in Sheikh Saad Airport, Kuwait
• Created, edited, and marketed an automotive magazine
• Planned and executed the first “Car of the Year” awards in Kuwait
• Implemented a cross-sales strategy for the agency
• Handled six bilingual products simultaneously
• Conducted a market study on the feasibility of opening a branch of the agency outside of Kuwait.

La Baguette is a pastry and bakery which was established in Kuwait back in 1983, caters sweets, bread and more.
Accomplished business development activities by researching and developing marketing opportunities and plans from B2B to B2C. Implementing sales plans to hit the target, managed staff and events.
• Started up the catering department
• Marketed new concept to clients such as schools
• Increased sales in corporate catering
• Coordinated day to day activities between the factory and the distribution department
• Handled stock, inventory, and preparing requisition and consumption reports
• Developed costing and pricing schemes for new products
• Conducted “Up-Selling” training for vendors
• Member of the Product Development Committee and the Product Analysis Committee

Is a bistro which caters to its customers fresh bakeries, sandwiches and a variety of freshly cooked international food.
Responsible for managing the daily operations including the selection, development and performance management of employees. Oversee the inventory and ordering of food and supplies of all four branches, optimize profits and ensure that guests are satisfied with their dining experience.
• Managed the day to day running of the restaurant
• In charge of procurement for all branches
• Handled the main store servicing all branches
• Monitored products within the store (categories, expiration dates, FIFO, and LIFO)
• Conducted consumption, inventory and requisition reports
• Managed 13 employees and 2 supervisors in the main branch and covered for supervisors of other smaller branches when on leave and day off
• Coached and counseled newly hired staff
• Created and implemented Use Records for all items on the menu

It is an international hotel with over 16, 000 staff members, is represented in 24 countries with 83 hotels and resorts. As a member of the pre-opening team and acting bar manager in the Banqueting department handling, supervising and managing the beverages supplies during the events and paperwork i.e. stock level, consumption analysis and preparing requisitions.

Marriott International is the world’s largest hotel company with 5, 700+ properties offering more than 1.1 million rooms across 30 brands in over 110 countries. Worked part-time during culinary studies.
Worked as part timer during my culinary studies, handled the bar service to ensure that customers are served promptly and courteously in accordance with standard operating procedures and at all times in line with hygiene and safety regulations that all customers who visit have their expectations met and exceeded.