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Tony Abi Nader, General Manager

Tony Abi Nader

General Manager·Electromin Volvo Cars

Saudi Arabia

Bachelor's degree, Leadership

Work experience

Total years of experience: 31 years, 7 months

General Manager

October 2025 - Present

Electromin Volvo Cars

Riyadh, Saudi Arabia

October 2025 - Present

• Spearheaded Volvo’s national transformation toward electrification, aligning the brand’s EV roadmap with Saudi Arabia’s Vision 2030 sustainability goals and preparing the organization for long-term dominance in the premium electric segment.
• Rebuilt the entire organizational structure, reshaping Sales, Aftersales, Marketing, CRM, Bodyshop, and Parts into a unified, data-driven, and electrification-ready ecosystem operating in full harmony.
• Revived the Volvo brand across Riyadh, Khobar, and Jeddah, repositioning the portfolio to emphasize hybrid and electric models while strengthening customer trust and market relevance.
• Redesigned the full business plan to reflect the evolving demands of the Saudi market, incorporating EV market entry strategy, pricing logic, volume planning, and charging-infrastructure considerations.
• Developed the national EV go-to-market strategy, including model mix optimization, customer education initiatives, retail readiness, facility upgrades, and strategic partnerships to support the brand’s electrified lineup.
• Built a modern KPI and P&L governance system, ensuring clear accountability, financial discipline, and performance visibility across all departments, including EV-specific operational metrics.
• Re-engineered all operational processes and ensured their effective implementation inside CRM, Sales, Marketing, Aftersales, and Technical teams to support the lifecycle of electric and hybrid models.
• Established comprehensive policy and procedural frameworks to guarantee operational excellence, compliance, and readiness for scaling EV sales and aftersales capabilities nationwide.
• Enhanced customer experience for EV buyers by aligning service processes, technician training, and parts availability with the requirements of high-voltage vehicles.
• Full P&L and KPI responsibility

Company industry:
Automotive Dealership & Distributor
Job role:
Management

KSA Sales General Manager

February 2024 - August 2025

Al Tawkilat Premium

Riyadh, Saudi Arabia

February 2024 - August 2025

• Leading national sales operations and retail strategy for multiple premium and volume
brands with full P&L responsibility.
• Managing a network of 7 branches across Riyadh, Jeddah, Khobar, Abha and Madinah,
including two new branch launches in Riyadh and Jeddah.
• Implemented refined CRM processes and standardized sales operations, increasing
sales funnel conversion by 15% from lead to sale.
• Boosted test drive to sales conversion rates through enhanced sales engagement and
digital lead qualification.
• Achieved 28% sales growth (from 1, 400 units to 1, 800 units), with an agreed business
plan target of 2, 400 units in the third year.
• Managed a team of 7 Sales Managers and 28 Sales Executives, driving a structured KPI
system and weekly performance governance.
• Led the marketing team to deliver 4, 000 digital leads/month with a 5% conversion rate.
• Negotiated and signed financial agreements with 3+ banks per quarter to support sales
financing.
• Oversaw stock planning and logistics to maintain a 90-day inventory buffer and kept
aging stock below 3% of total inventory.
• Successfully implemented SAP DMS to replace legacy Autoline system.
• Launched several new models including HS3, HS7, HS9, EHS7 and more.
• Negotiated and approved Business Plans with OEM partners while ensuring a balanced
win-win strategy during disagreements.
• Created and executed annual sales & marketing budgets, supporting aftersales
integration.
• Reduced customer and Ministry of Commerce complaints by 75% across sales and
aftersales operations.

Company industry:
Automotive Dealership & Distributor
Job role:
Management

General Manager

July 2021 - February 2024

McLaren Doha — Exclusive Motors (Al Emadi Enterprises)—

Doha, Qatar

July 2021 - February 2024

• Led the brands full market entry, from facility rental and design to operational go-live.
• Built the organization from the ground up — Sales, Marketing, Aftersales, Parts, and
CRM — including recruitment, training and performance monitoring.
• Defined and implemented all departmental strategies, policies and processes in line
with OEM CI standards.
• Achieved first-year sales target, delivering 8% growth in 2023.
• Handled OEM CI compliance for parts and tools ordering, showroom fit-out, and service
operations.
• Owned the full P&L, including budget planning and performance across Sales,
Aftersales, Marketing, and Parts.
• Reached breakeven in aftersales in Year 1 and delivered 20% growth in Year 2.
• Delivered 15% sales growth in Year 2 and 20% in Year 3.
• Established a strong brand awareness and positioning strategy, leveraging targeted
marketing, digital activations and experiential events.

Company industry:
Automotive Dealership & Distributor
Job role:
Management

Head of Genesis (Brand Manager)

March 2021 - June 2021

Wallan Trading Co.

Riyadh, Saudi Arabia

March 2021 - June 2021

• Oversaw separation of Genesis from Hyundai and positioned the brand for the KSA
luxury market.
• Developed national sales and aftersales strategy, including showroom launches and
dealer standards.
• Recruited and trained sales teams with a luxury and electric-vehicle mindset; managed
e-commerce sales tracking.
• Monitored digital marketing, social media analytics and customer feedback to inform
go-to-market activities.
• Managed 6 branches with showroom managers and 20+ sales executives; set
forecasting and stock order plans.

Company industry:
Automotive Dealership & Distributor
Job role:
Management

National Sales Director - Bentley & Lamborghini

October 2018 - November 2020

SAMACO Automotive

Riyadh, Saudi Arabia

October 2018 - November 2020

• Managed national sales, aftersales and parts for two luxury brands across 3 cities and 6
showrooms.
• Established sales funnel management, CRM and used-car appraisal processes;
managed stock ordering and pricing strategies.
• Prepared and presented budgets, seasonality plans and marketing campaigns to
stakeholders and OEMs.
• Led talent acquisition, training and team development for sales managers and front
line staff.
• Monitored financial performance, P&L, margin analysis and implemented retail
standards and KPI reporting. aftersales workshops sales-funnel processes. Maintained high CSI levels (97%) and relaunched brand communities and customer
engagement programs.

Company industry:
Automotive Dealership & Distributor

BMW Group — Regional Sales Manager

August 2011 - October 2018

Al Naghi Motors

Riyadh, Saudi Arabia

August 2011 - October 2018

• Managed multiple branches (new & used) and BMW/MINI fleet sales operations; set new
& used sales strategies.
• Ownership of budgets, forecasting, KPI reporting and P&L for the region.
• Developed retail events, OEM relations and government/fleet sales channels (rent-a
car, hotels, banks, government).
• Led training, coaching and corrective action plans to meet BMW retail standards.

Company industry:
Automotive Dealership & Distributor
Job role:
Management

Area Manager — Bentley, Lamborghini & Lotus

December 2004 - June 2011

Al Ghassan Motors

Riyadh, Saudi Arabia

December 2004 - June 2011

• Controlled sales and aftersales KPIs for luxury brands, launched showrooms and
expanded service capability.
• Planned parts ordering, accessory promotions and coordinated OEM technical training.
• Prepared monthly and annual reports, P&L inputs and collaborated with accounting for
budgeting.
• Coordinated marketing events, brand activations and motorsport initiatives (e.g., Lotus
Race at Rim Circuit).

Company industry:
Automotive Dealership & Distributor
Job role:
Management

Leasing Manager

January 2004 - November 2004

Hertz Rent a Car, Kuwait City

Al Kuwait, Kuwait

January 2004 - November 2004

• Managed leasing operations and sales activities; supervised 20+ employees.
• Built client relationships and led recruitment, training and development programs.
• Owned strategic sales campaigns and local marketing initiatives for leasing products.

Company industry:
Automotive Dealership & Distributor

District Manager

April 2000 - January 2004

Hertz Rent a Car, Riyadh

Riyadh, Saudi Arabia

April 2000 - January 2004

• Led the launch and expansion of car rental operations in Riyadh; managed 45
employees across branches, workshops and sales.
• Designed strategic growth plans and identified new branch locations based on
competitor distribution and market data.
• Built partnerships with OEMs and financial institutions to expand corporate and bank
channels.

Company industry:
Automotive Dealership & Distributor
Job role:
Management

Assistant Manager

June 1994 - March 2000

Hala Rent A Car

Beirut, Lebanon

June 1994 - March 2000

• Managed front-line sales and aftersales teams; ensured excellent customer service and
documentation processing.
• Supported business development activities and customer acquisition through events
and direct outreach.

Company industry:
Automotive Dealership & Distributor
Job role:
Accounting and Auditing

Education

BMW Group

January 2015

January 2015

Bachelor's degree, Leadership

Germany

Freres Sacre Coeur University

September 1994

September 1994

Bachelor's degree, IT Business Management

Lebanon

Manipulating all type of Automotive Management business with a good Gulf market experience.
View attachment

Frères Sacré-Coeur University

January 1994

January 1994

Bachelor's degree, IT Business Management

Lebanon

Frères Sacré-Coeur University

January 1994

January 1994

Bachelor's degree, IT

Lebanon

Freres Sacre Coeur

January 1993

January 1993

Bachelor's degree, Computer Science

Lebanon

Skills

Microsoft Office software & the Internet- Expert.
Expert
Microsoft Office software & the Internet- Expert.
Expert
Communication and follow up skills
Expert
Communication and follow up skills
Expert
Quantitative Analysis
Expert
Quantitative Analysis
Expert
Training skills
Expert
Training skills
Expert
Sales plan
Expert
Sales plan
Expert
Fleet Management
Expert
Fleet Management
Expert
Closing big leasing deals
Expert
Closing big leasing deals
Expert
BUSINESS EXPANSION
Intermediate
BUSINESS EXPANSION
Intermediate
CRYPTOCURRENCY
Intermediate
CRYPTOCURRENCY
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
LEASE CONTRACTS
Intermediate
LEASE CONTRACTS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES PROCESS
Intermediate
SALES PROCESS
Intermediate
BUSINESS EXPANSION
Intermediate
BUSINESS EXPANSION
Intermediate
CRYPTOCURRENCY
Intermediate
CRYPTOCURRENCY
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
LEASE CONTRACTS
Intermediate
LEASE CONTRACTS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES PROCESS
Intermediate
SALES PROCESS
Intermediate
BUSINESS EXPANSION
Intermediate
BUSINESS EXPANSION
Intermediate
CRYPTOCURRENCY
Intermediate
CRYPTOCURRENCY
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
LEASE CONTRACTS
Intermediate
LEASE CONTRACTS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES PROCESS
Intermediate
SALES PROCESS
Intermediate
BUSINESS EXPANSION
Intermediate
BUSINESS EXPANSION
Intermediate
CRYPTOCURRENCY
Intermediate
CRYPTOCURRENCY
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
LEASE CONTRACTS
Intermediate
LEASE CONTRACTS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES PROCESS
Intermediate
SALES PROCESS
Intermediate
BUSINESS EXPANSION
Intermediate
BUSINESS EXPANSION
Intermediate
BUSINESS PLANNING
Intermediate
BUSINESS PLANNING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
LEASE CONTRACTS
Intermediate
LEASE CONTRACTS
Intermediate
MARKET DYNAMICS
Intermediate
MARKET DYNAMICS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES PROCESS
Intermediate
SALES PROCESS
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
BUSINESS EXPANSION
Intermediate
BUSINESS EXPANSION
Intermediate
CRYPTOCURRENCY
Intermediate
CRYPTOCURRENCY
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
LEASE CONTRACTS
Intermediate
LEASE CONTRACTS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES PROCESS
Intermediate
SALES PROCESS
Intermediate
BUSINESS EXPANSION
Intermediate
BUSINESS EXPANSION
Intermediate
BUSINESS PLANNING
Intermediate
BUSINESS PLANNING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
LEASE CONTRACTS
Intermediate
LEASE CONTRACTS
Intermediate
MARKET DYNAMICS
Intermediate
MARKET DYNAMICS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES PROCESS
Intermediate
SALES PROCESS
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
AUTOMOTIVE INDUSTRY
Expert
AUTOMOTIVE INDUSTRY
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
LEASE CONTRACTS
Expert
LEASE CONTRACTS
Expert
SALES
Expert
SALES
Expert
CUSTOMER SERVICE
Expert
CUSTOMER SERVICE
Expert
DIGITAL TRANSFORMATION
Expert
DIGITAL TRANSFORMATION
Expert
OPERATIONS
Expert
OPERATIONS
Expert
MARKET DYNAMICS
Expert
MARKET DYNAMICS
Expert
PROFIT AND LOSS P&L MANAGEMENT
Expert
PROFIT AND LOSS P&L MANAGEMENT
Expert
OPERATIONAL EFFICIENCY
Expert
OPERATIONAL EFFICIENCY
Expert
Luxury Car Sales • Premium Car Sales • Fleet Sales • Sales Training • Sales Planning • Market Analys
Expert
Luxury Car Sales • Premium Car Sales • Fleet Sales • Sales Training • Sales Planning • Market Analys
Expert
Order
Expert
Order
Expert
Market Growth
Expert
Market Growth
Expert
Sales
Expert
Sales
Expert
Management
Expert
Management
Expert
Branches
Expert
Branches
Expert

Languages

English
Expert
French
Expert
Arabic
Expert

Training and Certifications

Certifications
Bentley & Lamborghini Sales Management Certifications
Lamborghini professional certificate
Jan 2019
Becoming Bentley Certificate
Jan 2008
BMW Group Certified Sales Manager
Jan 2014 - Jan 2014

Hobbies

  • Hunting