Tony Abi Nader

• Spearheaded Volvo’s national transformation toward electrification, aligning the brand’s EV roadmap with Saudi Arabia’s Vision 2030 sustainability goals and preparing the organization for long-term dominance in the premium electric segment.
• Rebuilt the entire organizational structure, reshaping Sales, Aftersales, Marketing, CRM, Bodyshop, and Parts into a unified, data-driven, and electrification-ready ecosystem operating in full harmony.
• Revived the Volvo brand across Riyadh, Khobar, and Jeddah, repositioning the portfolio to emphasize hybrid and electric models while strengthening customer trust and market relevance.
• Redesigned the full business plan to reflect the evolving demands of the Saudi market, incorporating EV market entry strategy, pricing logic, volume planning, and charging-infrastructure considerations.
• Developed the national EV go-to-market strategy, including model mix optimization, customer education initiatives, retail readiness, facility upgrades, and strategic partnerships to support the brand’s electrified lineup.
• Built a modern KPI and P&L governance system, ensuring clear accountability, financial discipline, and performance visibility across all departments, including EV-specific operational metrics.
• Re-engineered all operational processes and ensured their effective implementation inside CRM, Sales, Marketing, Aftersales, and Technical teams to support the lifecycle of electric and hybrid models.
• Established comprehensive policy and procedural frameworks to guarantee operational excellence, compliance, and readiness for scaling EV sales and aftersales capabilities nationwide.
• Enhanced customer experience for EV buyers by aligning service processes, technician training, and parts availability with the requirements of high-voltage vehicles.
• Full P&L and KPI responsibility

• Spearheaded Volvo’s national transformation toward electrification, aligning the brand’s EV roadmap with Saudi Arabia’s Vision 2030 sustainability goals and preparing the organization for long-term dominance in the premium electric segment.
• Rebuilt the entire organizational structure, reshaping Sales, Aftersales, Marketing, CRM, Bodyshop, and Parts into a unified, data-driven, and electrification-ready ecosystem operating in full harmony.
• Revived the Volvo brand across Riyadh, Khobar, and Jeddah, repositioning the portfolio to emphasize hybrid and electric models while strengthening customer trust and market relevance.
• Redesigned the full business plan to reflect the evolving demands of the Saudi market, incorporating EV market entry strategy, pricing logic, volume planning, and charging-infrastructure considerations.
• Developed the national EV go-to-market strategy, including model mix optimization, customer education initiatives, retail readiness, facility upgrades, and strategic partnerships to support the brand’s electrified lineup.
• Built a modern KPI and P&L governance system, ensuring clear accountability, financial discipline, and performance visibility across all departments, including EV-specific operational metrics.
• Re-engineered all operational processes and ensured their effective implementation inside CRM, Sales, Marketing, Aftersales, and Technical teams to support the lifecycle of electric and hybrid models.
• Established comprehensive policy and procedural frameworks to guarantee operational excellence, compliance, and readiness for scaling EV sales and aftersales capabilities nationwide.
• Enhanced customer experience for EV buyers by aligning service processes, technician training, and parts availability with the requirements of high-voltage vehicles.
• Full P&L and KPI responsibility

• Leading national sales operations and retail strategy for multiple premium and volume
brands with full P&L responsibility.
• Managing a network of 7 branches across Riyadh, Jeddah, Khobar, Abha and Madinah,
including two new branch launches in Riyadh and Jeddah.
• Implemented refined CRM processes and standardized sales operations, increasing
sales funnel conversion by 15% from lead to sale.
• Boosted test drive to sales conversion rates through enhanced sales engagement and
digital lead qualification.
• Achieved 28% sales growth (from 1, 400 units to 1, 800 units), with an agreed business
plan target of 2, 400 units in the third year.
• Managed a team of 7 Sales Managers and 28 Sales Executives, driving a structured KPI
system and weekly performance governance.
• Led the marketing team to deliver 4, 000 digital leads/month with a 5% conversion rate.
• Negotiated and signed financial agreements with 3+ banks per quarter to support sales
financing.
• Oversaw stock planning and logistics to maintain a 90-day inventory buffer and kept
aging stock below 3% of total inventory.
• Successfully implemented SAP DMS to replace legacy Autoline system.
• Launched several new models including HS3, HS7, HS9, EHS7 and more.
• Negotiated and approved Business Plans with OEM partners while ensuring a balanced
win-win strategy during disagreements.
• Created and executed annual sales & marketing budgets, supporting aftersales
integration.
• Reduced customer and Ministry of Commerce complaints by 75% across sales and
aftersales operations.

• Led the brands full market entry, from facility rental and design to operational go-live.
• Built the organization from the ground up — Sales, Marketing, Aftersales, Parts, and
CRM — including recruitment, training and performance monitoring.
• Defined and implemented all departmental strategies, policies and processes in line
with OEM CI standards.
• Achieved first-year sales target, delivering 8% growth in 2023.
• Handled OEM CI compliance for parts and tools ordering, showroom fit-out, and service
operations.
• Owned the full P&L, including budget planning and performance across Sales,
Aftersales, Marketing, and Parts.
• Reached breakeven in aftersales in Year 1 and delivered 20% growth in Year 2.
• Delivered 15% sales growth in Year 2 and 20% in Year 3.
• Established a strong brand awareness and positioning strategy, leveraging targeted
marketing, digital activations and experiential events.

• Oversaw separation of Genesis from Hyundai and positioned the brand for the KSA
luxury market.
• Developed national sales and aftersales strategy, including showroom launches and
dealer standards.
• Recruited and trained sales teams with a luxury and electric-vehicle mindset; managed
e-commerce sales tracking.
• Monitored digital marketing, social media analytics and customer feedback to inform
go-to-market activities.
• Managed 6 branches with showroom managers and 20+ sales executives; set
forecasting and stock order plans.

• Managed national sales, aftersales and parts for two luxury brands across 3 cities and 6
showrooms.
• Established sales funnel management, CRM and used-car appraisal processes;
managed stock ordering and pricing strategies.
• Prepared and presented budgets, seasonality plans and marketing campaigns to
stakeholders and OEMs.
• Led talent acquisition, training and team development for sales managers and front
line staff.
• Monitored financial performance, P&L, margin analysis and implemented retail
standards and KPI reporting. aftersales workshops sales-funnel processes. Maintained high CSI levels (97%) and relaunched brand communities and customer
engagement programs.

• Managed multiple branches (new & used) and BMW/MINI fleet sales operations; set new
& used sales strategies.
• Ownership of budgets, forecasting, KPI reporting and P&L for the region.
• Developed retail events, OEM relations and government/fleet sales channels (rent-a
car, hotels, banks, government).
• Led training, coaching and corrective action plans to meet BMW retail standards.

• Controlled sales and aftersales KPIs for luxury brands, launched showrooms and
expanded service capability.
• Planned parts ordering, accessory promotions and coordinated OEM technical training.
• Prepared monthly and annual reports, P&L inputs and collaborated with accounting for
budgeting.
• Coordinated marketing events, brand activations and motorsport initiatives (e.g., Lotus
Race at Rim Circuit).

• Managed leasing operations and sales activities; supervised 20+ employees.
• Built client relationships and led recruitment, training and development programs.
• Owned strategic sales campaigns and local marketing initiatives for leasing products.

• Led the launch and expansion of car rental operations in Riyadh; managed 45
employees across branches, workshops and sales.
• Designed strategic growth plans and identified new branch locations based on
competitor distribution and market data.
• Built partnerships with OEMs and financial institutions to expand corporate and bank
channels.

• Managed front-line sales and aftersales teams; ensured excellent customer service and
documentation processing.
• Supported business development activities and customer acquisition through events
and direct outreach.