Mohamed el Tehnawy

Joffreys Coffee - RivaReno Gelato

Manage all In field and digital marketing tasks as following:
a) Planning and implementing annual marketing plan.
b) Build strategic relationships and partnerships with key industry players, agencies, and vendors
c) Perform analysis for all Digital marketing Activities and provide adjustment for optimization and improvement.
d) Creating strategies to increase online traffic to the company’s digital channels.
e) Contact influencers, graphic designers, web designers, and videographers to create unique and engaging content.
f) Planning digital marketing campaigns and managing budgets.
g) Evaluating competitor’s marketing and Digital Marketing strategies and tactics plans.
h) Submitting of a monthly, quarterly, and yearly reports on digital Channel’s performance including analytics and insights.
i) Managing and directing social media staff.
j) Monitoring and analyzing market trends and insights about marketing and digital marketing.
k) Exploring ways of improving existing products and services and increasing profitability.
l) Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
m) Ensuring effective, branded marketing communications including the company website, printed communication, and advertising.
n) Design organic and paid campaigns, publicity, social media, lead generation campaigns, copywriting, performance analysis and content strategy.
o) Manage company marketing events like fairs, store anniversaries, contests, and conferences.
p) Working with product development teams to manage new product development.

Manage all In field and digital marketing tasks as following:
a) Planning and implementing annual marketing plan.
b) Build strategic relationships and partnerships with key industry players, agencies, and vendors
c) Perform analysis for all Digital marketing Activities and provide adjustment for optimization and improvement.
d) Creating strategies to increase online traffic to the company’s digital channels.
e) Contact influencers, graphic designers, web designers, and videographers to create unique and engaging content.
f) Planning digital marketing campaigns and managing budgets.
g) Evaluating competitor’s marketing and Digital Marketing strategies and tactics plans.
h) Submitting of a monthly, quarterly, and yearly reports on digital Channel’s performance including analytics and insights.
i) Managing and directing social media staff.
j) Monitoring and analyzing market trends and insights about marketing and digital marketing.
k) Exploring ways of improving existing products and services and increasing profitability.
l) Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
m) Ensuring effective, branded marketing communications including the company website, printed communication, and advertising.
n) Design organic and paid campaigns, publicity, social media, lead generation campaigns, copywriting, performance analysis and content strategy.
o) Manage company marketing events like fairs, store anniversaries, contests, and conferences.
p) Working with product development teams to manage new product development.

Manage all marketing and digital marketing as following:-
a) Planning and implementing for seasonal promotional campaigns and for new products.
b) Build strategic relationships and partnerships with key industry players, agencies and vendors
c) Determining the viability of potential markets and locations.
d) Contact vendors for buying marketing logistics.
e) Working with product development teams to manage new product development.
f) Putting marketing budget and allocate/invest funds wisely.
g) Keep researching for new knowledge and trends about marketing and digital marketing.
h) Monitoring and analyzing market trends and insights.
i) Evaluating competitor’s marketing and Digital Marketing strategies and creating plans.
j) Exploring ways of improving existing products and services, and increasing profitability
k) Generate monthly reports on our marketing campaign’s performance.
l) Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
m) Ensuring effective, branded marketing communications including the company website, print communication, and advertising.
n) Design organic and paid campaigns, publicity, social media, lead generation campaigns, copywriting, performance analysis and content strategy.
o) Manage company marketing events like fairs, store anniversaries, contests and conferences
p) Creating strategies to increase online traffic to the company’s digital channels.
q) Contact graphic designers, web designers, and videographers to create unique and engaging content
r) Planning field and digital marketing campaigns and managing budgets.
s) Measuring and reporting on the performance of all digital marketing campaigns.
t) Optimize website and social media channels for SEO as well as usability.
u) Managing and directing social media and marketing staff.

KPI
• Return on Marketing Investment.
• Increase on Sales Revenue.
• Social Media accounts Reach and Engagement.
• Increase in brand awareness.
• Number of marketing events.

Doing all of Digital and Field Marketing Tasks

a) Implement strategic plan.
b) Doing Marketing and digital marketing plans and campaigns.
c) Supervise all promotion materials.
d) Direct the hiring, training, and performance evaluations of marketing and sales staff
e) Design customer need surveys.
f) Develop pricing strategies, balancing firm objectives and customer satisfaction.
g) Marketing Budget management.
h) Supervise Digital Marketing plan.
i) Business development services provider.