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Alaa Eldin Hafez, Marketing, Training, and Conferences Manager

Alaa Eldin Hafez

Marketing, Training, and Conferences Manager·Shura Consultancy,

Kuwait

Bachelor's degree, Business And Management

Work experience

Total years of experience: 15 years, 10 months

Marketing, Training, and Conferences Manager

August 2023 - Present

Shura Consultancy,

Al Kuwait, Kuwait

August 2023 - Present

- Led the companies marketing and business development efforts, enhancing brand visibility and outreach in the Islamic finance sector.
- Planned and promoted over 25 training programs, engaging clients across 10+ countries.
- Managed full-cycle training operations: trainer sourcing, logistics, content development, participant communication, and feedback collection.
- Designed and oversaw multiple high-profile Islamic finance conferences with 200+ attendees and regional/international speakers.
- Built strategic partnerships with training providers, regulators, and Islamic finance institutions.

Company industry:
Business Consultancy Services

Marketing, Training, and Conferences Manager

January 2023 - Present

Shura Consultancy,

Al Kuwait, Kuwait

January 2023 - Present

Led the companys marketing and business development efforts,
enhancing brand visibility and outreach in the Islamic finance
sector.
Planned and promoted over 25 training programs, engaging
clients across 10+ countries.
Managed full-cycle training operations: trainer sourcing, logistics,
content development, participant communication, and feedback
collection.
Designed and oversaw multiple high-profile Islamic finance
conferences with 200+ attendees and regional/international
speakers.
Built strategic partnerships with training providers, regulators,
and Islamic finance institutions.

Company industry:
Business Consultancy Services

Development Manager

October 2021 - August 2023

Performance Inc Kuwait for Consulting,

Al Kuwait, Kuwait

October 2021 - August 2023

Developed internal policies and HR documentation, including job
descriptions, structures, and administrative workflows.
Conducted company-wide training needs assessments and
aligned L&D programs with business priorities.
Delivered over 40 custom training programs, both virtually and
in-person, improving workforce performance by 30% based on
evaluation metrics.
Managed learning budgets of over KWD 20, 000 annually and
ensured cost-effective project execution.
Oversaw ISO implementation and supervised a government
tender project (KNPC), leading a cross-functional team.
Produced KPI-based progress reports and stakeholder
presentations.

Company industry:
Business Consultancy Services

Head of Training and Development

January 2017 - October 2020

CAMS for Consulting and Training,

Sabah as Salim, Kuwait

January 2017 - October 2020

- Directed implementation of 50+ training projects for public and private sector clients.
- Designed technical and financial training proposals with a win rate exceeding 60%.
- Recruited and led a team of 5+ training coordinators and consultants.
- Developed training content tailored to clients in government, banking, and education.
- Managing all training projects in Kuwait and abroad.

Company industry:
Training & Education Center

Head of Training and Development

January 2017 - October 2020

CAMS for Consulting and Training,

Sabah as Salim, Kuwait

January 2017 - October 2020

Directed implementation of 50+ training projects for public and
private sector clients.
Designed technical and financial training proposals with a win rate
exceeding 60%.
Recruited and led a team of 5+ training coordinators and
consultants.
Developed training content tailored to clients in government,
banking, and education.
Managing all training projects in Kuwait and abroad.

Company industry:
Primary, Prep, & Secondary School

Educational Projects Supervisor

January 2015 - January 2017

CAMS for Consulting and Training

Sabah as Salim, Kuwait

January 2015 - January 2017

Managed the planning and execution of training initiatives, including
regulatory compliance.
Coordinated with government and private institutions on learning
projects.

Company industry:
Primary, Prep, & Secondary School
Job role:
Management

Educational Projects Supervisor

January 2015 - January 2017

CAMS,

Sabah as Salim, Kuwait

January 2015 - January 2017

Oversaw the planning and regulatory compliance of major
educational initiatives.
Facilitated partnerships with ministries and NGOs for nationwide
training campaigns.

Company industry:
Primary, Prep, & Secondary School

Training Supervisor

January 2013 - January 2015

CAMS for Consulting and Training

Sharq, Kuwait

January 2013 - January 2015

Delivered training coordination, reporting, and logistics across various
programs.

Company industry:
Primary, Prep, & Secondary School
Job role:
Training and Development

Training Supervisor

January 2013 - January 2015

CAMS,

Sabah as Salim, Kuwait

January 2013 - January 2015

Coordinated daily training logistics, trainer schedules, and
training material updates.
Managed feedback collection and post-program reports.

Company industry:
Primary, Prep, & Secondary School

Marketing Officer

January 2012 - January 2013

CAMS for Consulting and Training

Sharq, Kuwait

January 2012 - January 2013

Managed marketing campaigns and supported training services
promotion.

Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

Marketing Officer

January 2012 - January 2013

CAMS,

Al Kuwait, Kuwait

January 2012 - January 2013

Executed marketing campaigns and improved training program
reach by 20% through digital initiatives.

Company industry:
Primary, Prep, & Secondary School

Administrative Officer

December 2010 - January 2012

Alnajat School

Hawali, Kuwait

December 2010 - January 2012

Delivered training coordination, reporting, and logistics across various
programs.

Company industry:
Primary, Prep, & Secondary School
Job role:
Administration

Administrative Officer

December 2010 - January 2012

Alnajat School,

Hawali, Kuwait

December 2010 - January 2012

Handled academic records, staff coordination, and operational
communications.

Company industry:
Primary, Prep, & Secondary School

Executive Secretary

January 2010 - November 2010

ARROWAD Human Resources Development

Sharq, Kuwait

January 2010 - November 2010

Managed marketing campaigns and supported training services
promotion.

Company industry:
Training & Education Center

Executive Secretary

January 2010 - November 2010

Arrowad Human Resources Development,

Al Kuwait, Kuwait

January 2010 - November 2010

Supported executive team with reporting, scheduling, and client
communication.

Company industry:
Training & Education Center

Showroom manager

October 2009 - February 2010

Oriental Weavers

Mansoura, Egypt

October 2009 - February 2010

Complete control of the exhibition, including the workers and staff
▪ Request to buy what it needs the exhibition of products and completed operations
of the receipt and delivery
▪ Overseeing the sales operations within the gallery
▪ Completion of the accounts contained Incoming and outgoing

Company industry:
Textile & Apparel Production
Job role:
Sales

Showroom Manager

October 2009 - January 2010

Oriental Weavers,

Mansoura, Egypt

October 2009 - January 2010

Managed retail operations, team supervision, and customer service.

Company industry:
Textile & Apparel Production

Education

Sadat Academy for Management Science

May 2008

May 2008

Bachelor's degree, Business And Management

Egypt

GPA (point): 2.36 out of 4

GPA (point): 2.36 out of 4

Sadat Academy for Management Science

January 2008

January 2008

Bachelor's degree, Business And Marketing

Egypt

Skills

Learning Management

Expert

HR Strategy

Expert

Consulting

Expert

Learning and Development

Expert

Training

Expert

PERSONNEL

Intermediate

RECRUITING

Intermediate

LEADERSHIP

Intermediate

STRATEGIC LEADERSHIP

Intermediate

LEARNING AND DEVELOPMENT STRATEGY

Intermediate

HUMAN RESOURCE MANAGEMENT

Intermediate

PROJECT MANAGEMENT

Intermediate

COMPLIANCE MANAGEMENT

Intermediate

CROSS FUNCTIONAL COLLABORATION

Intermediate

COMPUTER LITERACY

Intermediate

FINANCE

Intermediate

Training Needs Analysis

Expert

ADMINISTRATION

Expert

BUDGETING

Intermediate

BUSINESS DEVELOPMENT

Intermediate

COACHING

Intermediate

DESIGN

Intermediate

ORGANIZATIONAL SKILLS

Intermediate

HR Management

Expert

Public Relations

Expert

Project Support

Expert

Training

Expert

P&L Management

Expert

CLIENT SERVICES

Intermediate

CONFERENCE MANAGEMENT

Intermediate

EVENT MANAGEMENT

Intermediate

HUMAN RESOURCE POLICIES

Intermediate

LEADERSHIP DEVELOPMENT

Intermediate

LEARNING MANAGEMENT SYSTEMS

Intermediate

LEARNING PLATFORMS

Intermediate

ORGANIZATIONAL AWARENESS

Intermediate

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
ICDL
Leaders Preparation
Economic Feasibility Study
Manage & Evaluate Projects
Identify Training Needs & Career Planning
Project Management as a Life Skill
Operations Management
HR Management Principles
Strategic Planning
Integrated Program in Human Resource Management
ICDL
Leaders Preparation
Economic Feasibility Study
Manage & Evaluate Projects
Identify Training Needs & Career Planning
Project Management as a Life Skill
Operations Management
HR Management Principles
Strategic Planning
Integrated Program in Human Resource Management
Leaders Preparations
Operations Management
Manage and Evaluate projects
ICDL Computer Driving
Economic feasibilitystudy
HR Management Principles
Strategic Planning
Project management as a life skill
Identifytraining needs and career planning
Integrated program in Human Resource Management