AGM- Marketing
Vodafone Idea
Total years of experience :8 years, 8 Months
• Implemented data-driven marketing strategies leveraging customer segmentation & predictive analytics to optimize campaign targeting and customer engagement gaining 125% growth in net subscriber adds.
• Collaborated cross-functionally with product development and sales teams to launch innovative telecom services, resulting in a 20% increase in tertiary within 6 months.
• Led comprehensive market research initiatives to identify emerging trends and consumer preferences, guiding the development of tailored marketing campaigns that boosted brand awareness and customer acquisition by 25%.
• Utilized CRM systems to track and analyze customer behavior, enabling personalized communication strategies that enhanced customer loyalty and retention rates by 30%.
• Spearheaded strategic marketing initiatives in the automotive industry, leveraging market insights and consumer research to develop compelling campaigns and drive brand awareness.
• Collaborated closely with product management and engineering teams to launch new vehicle part models, overseeing the entire marketing lifecycle from concept ideation to market introduction, resulting in a 15% increase in sales within the first quarter.
• Conducted in-depth competitor analysis to identify market gaps and opportunities, informing product positioning strategies and enhancing market share by 10%.
• Implemented CRM systems and analytics tools to track customer preferences and behavior, enabling targeted marketing efforts that improved customer satisfaction and retention rates by 5% in Q4 FY2122.
● Increased territory fuel sales from 26 KL HSD/day in Dec '15 to 112 KL HSD/day by Mar '17, surpassing targets by 29% through strategic onboarding of new channel partners and engagement with existing dealers, targeting major fleet owners.
● Drove CRM & Loyalty Program (Transconnect) for Lead Generation of Fleet owners pushing HSD retail through customer retention schemes.
● Successfully negotiated contracts & secured deals with major fleet clients, resulting in additional 86 KL HSD/day in volumes.