Marketing and Strategy Consultant
Elixir Business Consultancy
Total years of experience :20 years, 2 Months
Specialized in Marketing and strategy consultations:
- Marketing strategy
- CSR strategy
- E-marketing strategy
- Knowledge strategy
My responsibilities in each client engagement include:
- Develop integrated and strategic client solutions
- Identify business opportunities and lead development
- Develop specific tactical action plans to leverage market opportunity
- Agree and align success measures with clients
- Develop functionally coordinated plan with specific initiatives, timelines and executions with clients
- Target and manage contract renewal with existing clients
- Decide and agree the solution packs to best grow the client (part of the contract)
- Initiate contacts with new potential clients and assist partners in initial meeting to close deals
- Evaluate efficiency to reach results by comparing the actual efforts and time spent to the initial agreement
- Supervise or work with clients on implementation
- Structure responsibilities of the engagement teams
- Supervise implementation
- Conducted over 15 consultation projects with companies of different sizes in multiple industries
- Offered consultations in the fields of branding, marketing strategy and product development for companies such as Cisco Inc., Datanatics, Smith & Nephew Inc. and Hillsborough county literacy council
- Conduct multiple market research studies in B2B, B2C and B2G markets
- Managed four of the company biggest brands
- Developed a new brand architecture for the company
- Supervised over seven marketing campaigns
- Launched two new brands
- Launched a nationwide training program for Saudi Ministry of Health electronic gate
- Managed outside agencies through campaign development, brand identity creation, advertising
campaign, sales material
- Redesigned the sales-marketing communication process to ensure proper value delivery and
integrated communication
- Designed and implemented customer visit programs to overcome the gap between the
development and the commercial sides of the brand
- Crafted the social media strategy for my brands along with brand personality guidelines
- Took part in the implantation of Microsoft AX ERP system
- Computerized the checks issuing process that replaced the manual process
- Handled product costing
- Worked closely with the planning team on supply chain logistics
- Took responsibility of the local and foreign payables
- Led a team of four employees to serve company goals
- Conducted multiple market research to enhance sales techniques and quality of after sale
services
- Developed segregation methodologies to better align resources
- Increased customer retention by 13% in Ariss software - Khobar branch, from 53% to 66%
- Developed a model that successfully reduced delivery costs
- Managed over five exhibitions in different cities around Saudi Arabia
- Took responsibility of supervising the exhibition teams, forecasting revenues, preparing action plans and monitoring exhibition expenses and payables
- Prepared review reports to the management