Aamir Iqbal Quraishi

Marketing Manager at Al Yousuf Electronics LLC

• United Arab Emirates - Dubai
• My current job since May 2000

a. Marketing Manager - Corporate and Product Marketing - \[May 2013 till date\]
b. Sales & Marketing Manager - Specialty Stores (Key Accounts) - \[March 2010 till May 2013\] - (Manage Retailers : Sharaf DG, Emax, Plug Ins, Hyper Panda, Geant)

 Manage corporate marketing and communications functions, overseeing budget and team.
 Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
 Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales.
 Handle and coordinates all ATL & BTL activities for the division preparing a yearly marketing plan and monthly activity plan.
 Prioritizes and plans tasks well and completes tasks within set deadlines.
 Working on a web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective online sales, E-Commerce tool for retail group.
 Design catalogs, course guides and training brochures that enhanced the sales merchandisers understanding of complex product features and helped them sell more effectively.
 Prepare ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
 Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations.
 Evaluates the advertising needs and maintains daily contact with business heads.
 Implements brand marketing plans to meet brand objectives and Integrates and aligns all public relations campaigns with advertising and marketing.
 Develops promotional and sponsorship materials and brochures.
 Manage and work on maintaining and improving ISO 9001 standards for Marketing Team following process and making improvements in the process for Marketing division.

 Develop sales plans to achieve short and long term targets, allocating targets to team and retailer based and on nature of accounts and market dynamics handling corporate vertical along with retailer Business Head & Category Heads.
 Negotiate annual contracts with minimizing yearly margins, retail budget spent and increasing and setting their targets per account with the aim to optimize long-term value creation and strategic planning to adapt and increase sales accordingly.
 Negotiate and plan for good location i.e. eye level, prominent product space and plan and execute branding at each store level.
 Plan and execute retailer specific sales promotion individually with sales team and retailers keeping into consideration to increase brand sales maintaining ASP (Average Selling Price) to maintain our market share.
 Ensure the achievement of assigned sales / revenue targets through effective sales strategy implementation for all product lines.
 Evaluate, analyze monthly, quarterly and yearly sales performance based KPI for each retailer and their stores and set up improvement plan and suggest retailers and help together at the shop floor level for execution.
 Identify appropriate mix of products required for retail stores to enable development of an innovative, customized & effective solution, meeting all customer needs.
 Prepare timely and accurate sales forecasts to ensure optimized product availability and to develop and support marketing and Point of Sales (POS) activities along with retail store branding.
 Coordinate all advertising and promotion requirements and activities with-in the accounts and store to make a smooth execution and analyzing the results of the activity / branding done.
 Identify and analyze display share and ensure adequate presence of products at the point of sale following stock level (inventory) in-house and customer level and to provide sell out solutions.

 Monitor team relationship building activities with internal & external customers and retailers along with stores.