Director Sales and Marketing
Avari Hotel
مجموع سنوات الخبرة :31 years, 4 أشهر
• Developed a high-performing sales team that led Avari Hotel Lahore to the highest MPI, RAV PAR market share, revenue, and profit as compare to the last five years
• Increased 30% ADR in 12 months while maintaining 75% room occupancy and higher by establishing Revenue Management department
• Secured 100 Rooms for Pediatric (PAEDS) CONFERENCE, revenue earned 7 million in 3 nights
• Secured 100 Rooms for the SENATE EXECUTIVE COUNCIL MEETING, revenue earned 9 million in 4 nights
• Negotiated successfully IFC room rate and secured future potential revenue of US $ 150, 000 in one year
• Increased Avari Gold loyalty card sales by 150% in the last eight months
• Developed E-Marketing plan, including social media tactical and strategically road map
• Restructured North (Islamabad) Regional Avari Regional Sales Team
Strategic Planning & Business Development
• Developed proposals to win new business projects from the Canadian federal and provincial governments
• Successfully secured new Canadian government projects worth $5 million dollars for various skills training programs
• Developed long term strategic goals to increase the visibility of organizational brand, product and services
• Identified new revenue generation opportunities that enhanced and promoted organizational products and services
Financial/Business Planning and Budgeting
• Analyzed the progress of revenue generation goals and made recommendations for adjustments/interventions as required
• Prepared and executed annual operating plans for the department, and worked with other department executives in syncing annual plans and cross-departmental initiatives
• Oversee and coordinated all aspects of operational management of the staffing, developed skills enhancement training programs for the staff
• Developed budgets for the sales department and write proposals to increase internal customer services standards
Sales / Marketing and Public Relations
• Identified new sales and marketing opportunities to increase sales revenues, secured new corporate business
• Developed comprehensive marketing and advertising strategies including providing input in designing the artwork, flyers, newsletters, content writing for SEOs and increasing website visibility
• Actively closed new deals, negotiated and finalized sales contracts
• Conducted sales training workshops for new hires sales staff and introduced public speaking, business communications and presentation skills training sessions for all the sales staff
• Identified new business to achieve personal and organizational revenue goals. Built and strengthened relationships with existing and new customers to enable future sales revenue
• Participated in sales calls with members of sales team to acquire new business. Oversee, executed and supported the operational aspects of business registered (e.g., generating proposal, writing contract, customer correspondence)
• Stayed on top of market trends, regularly analyzed competitors' strengths and weaknesses, economic trends, supply and demand etc. and have complete knowledge how to compete against them.
• Empowered sales teams to anticipate market trends, create opportunities, drive quality sales revenues by maintaining quality and professional long term business relationships
• Planed, directed, and coordinated sales, marketing and administration operational activities at the highest level of management with the help of subordinate supervisors and team leaders
• Received award for achieving top 3% in performance and productivity in 2005 in the entire worldwide network of American Express
• Secured new corporate agreements worth of five million dollars in two years with three major corporations which led to multiple contracts and that immediately increased national visibility of our brand and partnership opportunities
• Introduced new credit card for the youth segment with the name of "My Teen Card". This new product is with the research and development team now for further product development
• Successfully initiated several incentive plans for sales team to drive results and motivation. I have been successful in identifying and qualifying new clients, cold calling, winning proposal development and alliance building
• Experienced in creating and delivering high-level presentations, marketing collateral, training, structure and strategies
• Secured new business worth of 1.6 million in less than a year, acknowledged by the management with certificates
• Extensive experience of developing, maintaining and delivering sales and marketing strategies to meet five star hotels
• Maximized rooms and banquet revenues by twenty percent in three years’ time by creative and innovative marketing strategies
• Arranged multicultural and multiethnic food festivals with the partnership of diplomatic communities to create close relationship with expatriates living in the city
• Handled, managed and executed high profile presidential delegation such as US President Bill Clinton visit to Pakistan in 2000
• An excellent eye for details can carry out actions to improve the appearance of the property and employees as well as establish relevant actions that meet guest's expectations
• Remarkable ability to ensure proper selection, training, motivation and counseling of all sales staff
• Established relationships with prospective buyers through prospecting, referrals, internet inquiries and previous client base to exceed personal and company sales goals
• Extensive product knowledge training to ensure client inquiries meet and exceed expectations
• Provided financing and leasing options to clients through direct contact with multiple financial institutions
• Trained and managed four sales assistants to provide support to sales team
• Troubleshoot and resolved client concerns and needs on a daily basis
• Developed and maintain client communication tracking system
• Active participant in weekly sales team meetings
