E-Commerce Manager
Rivoli Group LLC
Total years of experience :15 years, 9 Months
Key Achievements:
• Achieved 60% - 100% growth month-over-month in website revenue and transactions.
• 350% increase in site ecommerce site load performance and responsiveness
Roles & Responsibilities:
Digital Marketing
Planning:
• Develop 360° digital campaign concepts on a Group, Concept and Brand level.
• Manage monthly Integrated Plans (including Social Media, SMS, Landing Pages, Emails, Digital Ads and Ecommerce). This includes working with Brand Teams within the brand guidelines.
• Work with Digital Designer and agencies to ensure digital designs and artworks for 360 digital marketing campaigns are delivered in a timely manner.
Execution:
• Work with Brand Teams and agencies to execute 360 digital campaigns (i.e. Google, AdRoll, Social Media and other platforms) and constantly optimize to enhance performance.
• Using Hubspot and SiSense to analyze and enhance 360° digital campaign performance.
• Tracking monthly spends per campaign and update in Digital A&P.
• Work with Associate Director in developing and presenting 360° digital campaign reports.
Rivoli Group Website:
• Responsible for Rivoligroup.com ensuring all content, store listings, brands, concepts and media center files are updated.
• Responsible for implementing and managing SEO tactics to improve visibility of the site on search engines.
• Manage any changes and upgrades of Rivoligroup.com site along with Associate Director.
• Work with CRM Manager to develop Group and Concept level Buyer Personas using analytics from Hubspot and SiSense.
ECOMMERCE
Planning:
• Develop and execute Ecommerce marketing promotion concepts to be used across Social Media, SMS, Inbound Marketing (Email, Landing Pages), Digital Ads (Google), PR, and BTL activities for all Group Ecommerce platforms.
• Responsible for the Ecommerce promotional and marketing calendar for all Group Ecommerce sites. This includes working with Brand Teams to gather assets and solidify to ensure timely execution.
• Work with Digital Designer and agencies to ensure digital designs and artworks for Ecommerce campaigns are delivered in a timely manner.
Project Management:
• Assist Associate Director with Ecommerce project management ensuring that enhancements are implemented as per scheduled for all Group Ecommerce platforms.
CMS Management:
• Ensure accuracy and optimize content for search engines for all Group Ecommerce platforms using the website's CMS.
• Responsible for implementing and managing SEO tactics to improve visibility of the site on search engines.
• Ensure the Ecommerce sites are QA tested for bugs and functional issues.
Execution:
• Work with Brand Teams and agencies to execute 360 digital campaigns (i.e. Google, AdRoll, Social Media and other platforms) and constantly optimize to enhance performance.
• Using Hubspot and SiSense to analyze and enhance 360° digital campaign performance.
• Tracking monthly spends per campaign and update in Digital A&P.
• Work with Associate Director in developing and presenting 360° digital campaign reports.
Key Achievements:
• Achieved 40% increase month-over-month in website conversion.
• Quadrupled website conversion rate by streamlining conversion funnel.
Roles & Responsibilities:
• A Handling digital marketing operations for a chain of luxury hotels in Dubai.
• Managing all aspects of digital marketing such as SEO, SEM, email, website content & social media.
• Strategizing and creating various promotions and campaigns for website production.
• Restructuring all aspects of the website to be more conversion driven and user journey focused.
• Optimizing website's conversion funnel, improving overall site experience, a/b testing visual elements
• Designing highly targeted email marketing campaigns to maximize impact and conversions.
• Creating subscriber segments and sending relevant promotions and recommendations.
• Coordinating with hotel staff and posting engaging content on social media channels.
• Using various tools like Hootsuite, TweetDeck, Social Mention etc. for managing and automating social media channels.
• Partnering with various websites and apps like Groupon, Entertainer, Cobone, Blackberry Messenger etc. to promote hotels and various Spa and F&B packages.
• Creating custom audience groups in Google Analytics for remarketing opportunities.
• Creating highly engaging animated HTML5 based Display Ads for Google AdWords.
• Coordinating with various agencies to ensure optimum performance and high KPI numbers.
• Keeping up-to-date with changing technologies and search engine trends and algorithms.
Key Achievements:
• Successfully handled marketing operations in 5 countries and 4 languages simultaneously.
• Achieved 30% increase in appointment bookings by optimizing the multi-staged conversion funnel and a/b testing the website design.
Roles & Responsibilities:
• Managing all aspects of internet marketing such as SEO, SEM, PPC, email, blogging & social media.
• Managing various offline marketing channels like print media, outdoor signboards, radio advertisements, organizing local and global events, TV interviews, conferences etc.
• Creating various banners, scripts, creative content for website promotion.
• Keeping up-to-date with changing technologies and search engine trends and algorithms.
• Designing, strategizing, monitoring, optimizing spend, maximizing ROI of Google AdWords campaigns.
• Creating animated HTML5 based Display Ads for Google AdWords.
• Monitoring and analyzing website traffic data using Google Analytics.
• Optimizing the conversion funnel, improving overall site experience, a/b testing visual elements and creating custom audience for remarketing opportunities.
• Designing personalized email newsletters with responsive layouts optimized for desktop & mobile.
• Creating subscriber segments and sending relevant promotions and recommendations.
• Experience using leading email marketing tools such as Emarsys, Listrak, Constant Contact and MailChimp.
• Posting engaging content on social media channels like Facebook, Twitter, Instagram and YouTube.
• Managing company’s WordPress blog and coordinating with guest writers for publishing articles.
• Working and co-operating with other departments (Ex. PR, Graphics, Customer Service, Sourcing etc.) on cross-department projects.
• Establishing, developing and supporting high-value partnerships with various companies and brands for creating successful cross-marketing campaigns.
Key Achievements:
• Achieved 60% increase in revenue from Email marketing campaigns in 2014 compared to 2013.
• Increased following of the company Facebook page from 450 to 17, 000 in 18 months.
• Awarded Employee of the Year 2013.
Roles & Responsibilities:
• Managing all aspects of internet marketing in the areas of SEO, SEM, PPC, email, affiliates & social media.
• Working directly with CEO and General Manager to strategize and create yearly marketing calendar.
• Developing SEO strategies, implementing, monitoring and optimizing campaigns.
• Monitoring site traffic data using Google Webmaster Tools and Google Analytics.
• Performing site analysis, keyword research and mapping, and assessing link building opportunities.
• Keeping up-to-date with changing technological and search engine trends, algorithms and ranking factors.
• Managing SEM and PPC campaigns including Google AdWords, deciding real-time bidding on keywords.
• Developing personalized email newsletters with responsive layouts optimized for desktop & mobile devices.
• A/B testing newsletters with various responsive layouts and subject lines to generate maximum clicks.
• Creating subscriber segments and sending promotions and recommendations.
• Experience using email marketing tools such as Listrak, Constant Contact and MailChimp.
• Managing social media channels like Facebook, Twitter, Google+, Pinterest and YouTube.
• Posting highly engaging content on social media channels which generates buzz and conversations.
• Mentoring and Inspiring a dedicated team of 12 e-commerce professionals.
• Maintaining merchant accounts on shopping portals like Amazon, eBay etc.
• Hands on experience using HTML, CSS, Adobe Photoshop, UI/UX design using responsive layouts.
• Providing technical support to 50+ users including remote support to users in USA.
• Designing and managing company’s WordPress blog (writing Google-friendly articles, buyer’s guides etc. (http://blog.healthproductsforyou.com/author/aamir)
Key Achievements:
• Skyrocketed website’s search rankings to Google’s 1st page for all relevant search keywords.
• Promoted to team leader after only 4 months in the role.
• Surpassed sales goal while remaining within the marketing budget.
Roles & Responsibilities:
• Marketing through SEM, SEO, Affiliates, Email and Social channels.
• Generating sales through segmented email newsletters.
• Undertaking and managing various email marketing campaigns like shopping cart abandonment, post purchase campaigns, segmented promotions, AB testing new design layouts etc.
• Analyzing competing websites for design elements, SEO, product inventory and pricing details.
• Expertise in on-page and off-page organic SEO.
• Monitoring and Managing Google Webmaster Tools.
• Plan and facilitate Intra-company site content integration.
• Defining specific roles and interconnected workflow in a vertical hierarchy.
• Ensuring adherence to the standards and requirement.
• Imparting functional and technical training to new recruits.
Passed with Distinction and Honors