Muhammad Aamir Abdul Razzaq, Store Manager

Muhammad Aamir Abdul Razzaq

Store Manager

Tamimi Markets

Location
Saudi Arabia - Riyadh
Education
Master's degree, Master in Business Administration (Marketing)
Experience
17 years, 10 Months

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Work Experience

Total years of experience :17 years, 10 Months

Store Manager at Tamimi Markets
  • Saudi Arabia - Riyadh
  • My current job since April 2016

● Achieve Sales Targets, Gross Profit targets monthly, yearly.
● Increase store earnings from Gondolas, Rents, Vendor activities
● Control Distress, pilferage and take actions to further reduce distress.
● Store Inventory as per company SOP. Evaluate result to control pilferage.
● Promote sales by demonstrating merchandise and provide solutions to customers.
● Maintain Customer Service levels. Lead store staff professionally.
● Report daily Store Hygiene, Floor Walk, Plan O Gram, Displays, Store Freshness, Maintenance.
● Maintain a safe, clean environment and deliver best looking store.
● Ensure Quality Assurance in all departments. Check daily, and take actions for violations
● Ensure Loss Prevention guidelines. Motivate staff to be honest and keep safety
● Competitor analysis in product quality, price and variety.
● Ensure store layout is as per company standards and suggest renovation where necessary
● Maintain backdoor operations and keep pushing stock on floor.
● Increase sales by optimal ordering especially weekly promotions.

Highlights
● Best Looking Department Award among 30 stores in Ramazan in 2019.
● Best Customer Service Award in year 2018.
● Ranked as Best ASM of the year in 2018 by KPI.
● Achieved Sales Target, GP, Distress and Store Budgets

Area Sales Manager (Premium Cosmetics, Beauty, Perfumes, Makeup || Store Operations and P&L) at Whites pharmacy
  • Saudi Arabia - Riyadh
  • July 2015 to April 2016

Whites is the destination store for lifestyle and beauty. It is the first & fastest growing chain of health and beauty stores in Saudi Arabia (Cosmetics). It has makeup brands, premium skincare, hair care and Premium cosmetics range. Whites has over 42 stores with more than 250 employees in KSA.

Core Responsibilities includes Area Sales Growth, Cutting Costs, Standards implementation, Financial Control, Data Analysis and Area Development. Team lead and proving solutions to arising needs.

Highlights
• 25 Training Sessions, achieved expert level in cosmetics and perfumes
• Second Best Supervisor for Sales Achievement in Dec 2015 (Cosmetics)
• Lead team of almost 30 staff
• Ranked No 1 in Retail Standards Achievements
• Highly Appreciated for depth of data analysis & presentations
• One Million Dead Slow Stock removed (In a Team)
• Organized Area Meetings and Training Sessions

Also Responsible for:-

Implementing company operation guidelines and maintaining operational standards.
Inventory and stock management.
Maintains daily, weekly and period financial reports.
Ensures all cash handling and cash register function are performed in an accurate and consistent manner.
Maintains final accountability for stores operations, development and financial contribution.
Ensures the proper types and amounts of stock, supplies and merchandise are ordered and stocked.
Effectively communicates new product information and educate staff
Enforce all policies and procedures to ensure excellent customer service is provided and to maximize the performance of all stores.
Train and develop staff
Ensure the appearance of the stores is pleasing to the customer and meets the requirements of the corporate office.
Ensure the stores open and closes at the appropriate time.
Ensure all merchandise is set up according to plan-o-grams received from the corporate office.
Process recalled damaged, outdated, and transferred merchandise.
Analyze operating reports and make recommendations for improvement.
Request stores maintenance when required.
Provide leadership and development for associates by communicating career opportunities, providing regular performance feedback, and demonstrating

Regional Sales Manager (Retail Operations) at Junaid for Perfumes
  • Saudi Arabia - Riyadh
  • August 2013 to July 2015

An RSM is a business head of the region who takes quick decisions in liaison with head office Bahrain to maximize profitability in the region. He is responsible for P&L of 23 stores/outlets by efficient management of supply chain, procurement, merchandising, warehousing, maintenance, pilferage control, Sales force, legal affairs and most importantly new area expansion projects. He is expert of running business without close monitoring; an all rounder negotiator, vibrant communicator, influencing team player, and rapid problem solver to deliver steady sales growth and stable business in the region. Overall 105 outlets in KSA, Sales Turnover SR 400 million p.a

Results:
• Sales growth by 10% in 2014 closing. Many times exceeded sales targets to record levels.
• Ranked as 2nd sales manager out of 9 in Gulf Region and as 1st in KSA during year 2014.
• Searched & Explored Riyadh & outskirts market with more than 10 new profitable outlet proposals.
• Market knowledge of Riyadh, Al Kharj, Qassim, Hail, Wadi Ad Dawassir and Northern Border province.
• Made feasibility study and convinced management for 6 new outlets. A benchmark for other regions.
• 42% market development with 6 new outlets addition. Managed projects from space selection to final décor.
• Expecting 50% sales growth in Region at end of year 2015.
• 6 new projects in pipeline for 2015-16 market expansion. Negotiation in process with major mall retailers.
• Developed very good relations with Mall managers across Al Kharj, Riyadh, Qassim, Al Rass, Hail & Arar.
• Negotiated rents and location with Mall Managers; and won feasible deals.
• Reduced 50% decoration expense by appointing new contractors & tough negotiations. Saved 1M SAR…
• Optimized retail operations by developing policies & procedures. Improved HR structure, appointed PRO…
• Hired competent sales professionals and motivated team by counseling & training. Lead multinational staff of more than 50 professionals, including two Area Sales Managers, one Auditor and an HR manager.
• Hired new Saudi HR and PR officers for company needs. Organized retail operations to get optimum results.
• Traveled more than 200000 km since last year for new projects, area visits and for team motivations.
• Handpicked to lead and support Madina Area Operations for better performance.
• Appreciated for presentation on ‘project management ideas and efficient ways’ to reduce delays in projects.

Core Business:
Cosmetics, Perfumes, Fragrance, Gels, Oud

Manager Retail Operations // ASM at Kohinoor Mills (pvt) Ltd (Group has Textile Mills, Cement factory and Retail concepts)
  • Pakistan - Lahore
  • November 2008 to July 2013

Group has Textile Mills, Cement factory and Retail concepts. Sales turnover 200 million USD.

• Participate in planning new store layout and design. Develop attractive displays
• Retail operations optimization through indoor / outdoor sales channels. Setting up SOP.
• Human Resource Management. Hiring and training competent employees.
• Sales, purchase, customer & competitor analysis and reporting. Replenishing stock.
• Minimizing store operations expenses.
• Liaison with suppliers for timely replenishment. Make sure minimum shortages in store.

Results in Kohinoor Mills Retail Division:

• Managed Dealers, Franchisees, and Retail Concepts and bulk sales.
• Formulated sales strategy for retail and bulk sales.
• Launched new brands, expanded dealers network, open new stores
• Organized and Launched promotions, adverts, and schemes
• Created SOPs, KPI and trained staff to achieve it.
• Managed 75 sales & support staff including supervisors, coordinators, receivers, promoters
• Launched Private Labels and made distribution channels.
• Introduced new departments while discarded non profitable one.
• Shrinkage reduced to minimum levels, Implemented SOPs for retail operations success.
• Derived and launched Store Financial Module in MS Excel. It improved performance.
• Increased store income by profitable deals with suppliers, advertisements, promos etc.

Retail Operations Supervisor at Bindawood Group of Companies.
  • Saudi Arabia - Medina
  • June 2006 to September 2008

The Bindawood operates more than 30 stores including supermarkets and hypermarkets in KSA. The group has sales turnover of near one billion Saudi Riyals per annum.It has fashion garments and lingerie imported from France, Spain, Italy & China. It has primium cosmetics, deep variety of household, décor, toys, cutlery and electronics etc. Delsey & Kiplings are exclusive distribution brands of Bindawood, with flagship stores across KSA.

• Manage Sales Operations of superstore/ hypermarkets as per SOP of organization.
• Maximize turnover and profitability of the store with sales focus strategies & KPIs.
• Control pilferage. Deciding on store sales promotions and launching.
• Annual stocks take of the branch. Analyze results to reduce shrinkage.
• Direct control on all overheads IT, Logistics, HR, Security and staff welfare.
• Ensure the whole team delivers highest possible levels of customer service in stores.
• Human Resource Development and recruitment as per needs.
• Deal with customer complaints effectively and promptly. Controlling on stock aging.

Results Bindawood Saudi Arabia:
• Trained store staff of more than 90 professionals from salesman to department heads.
• Vibrant player to launched four new projects in Movenpick & Hijra Madina, Abraj & Hilton.
• Improved Sales by merchandising, customer service, replenishment & motivated staff.
• Rewarded with some gifts for each new outlets launching in time.
• Appreciated for creative displays & space optimization.
• Automated tasks with advanced level IT skills.
• Promoted as Acting Store Manager.
• Promoted to lead Retail Operations as Retail Operations Manager after two years contract.
• Set examples with optimized warehouse, reduced pilferage, excellent floor merchandising.

Education

Master's degree, Master in Business Administration (Marketing)
  • at International Islamic University
  • December 2005

Retail Sales, Operation Management, Project Management, Merchandising Management, Human Resource, Accounting, Financial Ratios Analysis

Diploma, Special Diploma Arabic Language
  • at National University of Modern Languages, Islamabad Pakistan
  • December 2004

Arabic Translation Arabic Reading Arabic Speaking Arabic Grammer

Bachelor's degree, BBA-ITM
  • at International Islamic University
  • September 2004

Business Administration and IT Management

Specialties & Skills

Retail Design
Financial Analysis
Merchandising
Warehousing Operations
Operations Optimization
Administration
Procurement and Supply Chain
Business Policy and Strategy
Retail Store Operations
JDA ERP, MS NAVISION, ORACLE, MS OFFICE DATABASE
Sales Outdoor
people management
problem solving
merchandising
purchasing
operation
marketing
planning

Languages

English
Expert
Arabic
Expert

Training and Certifications

MAKEUP PRODUCT LINE AND SELLING TECHNIQUES (Training)
Training Institute:
Whites Head Office, Riyadh
Date Attended:
August 2016
Duration:
15 hours
Loyalty Schemes (Training)
Training Institute:
Whites Head Office, Riyadh
Date Attended:
December 2015
Duration:
3 hours
Pivot Tables in Excel (Training)
Training Institute:
Whites Head Office, Riyadh
Date Attended:
October 2015
Duration:
3 hours
HAIR TYPES & SOLUTIONS (Training)
Training Institute:
Whites Head Office, Riyadh
Date Attended:
October 2015
Duration:
18 hours
SKIN TYPES, ISSUES & SOLUTIONS (Training)
Training Institute:
Whites Head Office, Riyadh
Date Attended:
September 2015
Duration:
36 hours
ANTI-AGING PROCESS & SOLUTIONS (Training)
Training Institute:
Whites Head Office, Riyadh
Date Attended:
November 2015
Duration:
18 hours
Leadership, Coaching & feedback. (Training)
Training Institute:
Kohinoor Training Center
Date Attended:
September 2009
Duration:
12 hours
Negotiation & Convincing skills (Training)
Training Institute:
Junaid Training House, Bahrain
Date Attended:
October 2013
Duration:
8 hours
Retail Projects Planning, Evaluation & Launch (Training)
Training Institute:
Junaid Training House, Bahrain
Date Attended:
July 2014
Duration:
12 hours
Conflict Resolution & Team building (Training)
Training Institute:
Junaid Training House, Bahrain
Date Attended:
February 2014
Duration:
8 hours
Warehousing & Supply Chain Management (Training)
Training Institute:
Bindawood Warehouse, Bahra Makkah
Duration:
12 hours
Key Accounts Selling Skills (Training)
Training Institute:
International Islamic University, Islamabad
Date Attended:
December 2005
Duration:
36 hours
Advance Excel formulae & Techniques (Training)
Training Institute:
International Islamic University, Islamabad
Date Attended:
August 2003
Duration:
40 hours
Diplomacy in people management (Training)
Training Institute:
Junaid Training House, Bahrain
Date Attended:
August 2014
Duration:
12 hours
Finance for non-finance Managers (Training)
Training Institute:
House of training Dawlance
Date Attended:
July 2012
Duration:
6 hours
Sales & Distribution Channels Management (Training)
Training Institute:
House of Training Dawlance
Date Attended:
January 2011
Duration:
36 hours
Store Operations, Merchandising, ERP software (Training)
Training Institute:
Bindawood Superstores inc. Kingdom of Saudi Arabia
Date Attended:
July 2006
Duration:
60 hours

Hobbies

  • World wide tourism
    Visited Bahrain Visited Dubai, UAE Visited all parts of Saudi Arabia Visited Qatar Planning to visit Turkey