Marketing Specialist
VEGA Instruments
مجموع سنوات الخبرة :11 years, 6 أشهر
Effectively manage a diverse range of responsibilities, ensure seamless execution
across all marketing initiatives. From campaign development to cross-functional
coordination, maintain brand consistency and optimize results. Responsibilities span
market research, data analysis, social media management, content creation, event
organization, vendor liaison, and performance monitoring.
• Responsible for management of complete vehicle supply requirements, creating & managing orders on
VISTA ordering system for each order call based on the suppler order guides and production constraints.
• Analyze monthly production plans from Land Rover and make allocation recommendations based on the
inventory levels, showroom requests, pre-sold orders and future retail objectives
• Update monthly sales planning and demand metrics on the JLR Business Tools portal.
• Conduct Stock Cover analysis to determine current and future stock levels.
• Create detailed sales plan figures based on arrivals and existing stock conditions.
• Collaborate with the marketing team to create specification sheets, answering any product related queries
received from online social media platforms and at the time of publishing marketing communication.
Orchestrated a variety of successful marketing events, ensuring heightened brand
visibility. Managed multi-channel campaigns, fostering increased leads and
conversions, while also overseeing engaging social media content creation on
Instagram. Conducted valuable market research to contribute to enhanced market
share. Developed guidelines, conducted risk assessments and collaborated cross-
functionally to ensure brand compliance and seamless execution of strategies.
• Organize, administer and execute recurring activities or events to ensure achievement of
target customers and improve products visibility.
• Identify, analyze and provide insights on most effective and innovative channels
to improve effectiveness of marketing programs.
• Liaise with third parties and internal stakeholders to ensure campaign
information and offers are timely and effectively shared.
• Support channel and campaign management to ensure alignment of
tactical initiatives.
• Liaise with communication specialists to identify and define promotional
messages to ensure compliance with brand identity guidelines.
• Liaise with graphics & audiovisual specialists to ensure promotional materials is
consistent with brand guidelines and key messages.
• Organize, coordinate and conduct research to identify new insights and
requirements to support in defining effective innovative marketing programs.
• Liaise with external agencies to ensure effectiveness of promotional events.
• Participate in automated system of accounting for all the self-accounting stations
• Ensure that tasks are completed in accordance with the monthly and
annual closedown timetables for the preparation of accounts.
• Coordinate work and requests from internal audit and the external auditors;
provide financial information and statements as necessary in a timely manner.
• Review discrepancies; participate in the reconciliation of various accounts
and settlement of outstanding balances.
• Receive approval of and prepare all debit and credit notes raised against
third parties.
• Carry out the reconciliation of various currency exchange differences and
suspense accounts as necessary when related exchange rates are changed.
• Review contracts as assigned ensure appropriate records are maintained to
enable rates and contracts terms to be easily compared with incoming invoices.
• Carry out other similar or related duties
• Media monitor - Track different on-going advertisements.
• Prepare a monthly record of the marketing expenses.
• Analyze the marketing budget and marketing spend for each quarter.
• Prepare presentations claiming for marketing expenses from the regional office
in Dubai.
• Prepare a monthly competitor analysis against other automotive brands.
• Ensure all media schedules and plans are based on the correct mix and are tailored
for the targeted demographic.
• Maintain the brand level in all BTL activations and advice staff on conduct and actions
to ensure that the brand attributes are applied and adhered to at all time.
• Assist with the delivery and tracking of Press Releases.
• Brief the agencies and second parties on all campaigns and activities.
• Coordinate & Conduct Product launches & Sponsorship events.
• Maintain a record of all invoices against marketing expenses.
• CRM packages: Receiving and distributing locally to customers.
• Create Print advertisements for all campaigns using Adobe InDesign.
• Responsible for the display, merchandising, and POS materials in all tactical and
customer contact areas and determine the best combination of material vs. location.
• Analyze prospecting data from all campaigns and review results with
related departments.
• Responsible for monitoring and developing of the company website, brand related
website, social media (Facebook, Twitter, Instagram), iPhone applications and
analyzing the statistical data related to visits, downloads, hits, views, etc.
