Manager - Brand Communications
Vodafone India
Total years of experience :10 years, 6 Months
Circle: Maharashtra & Goa
SPOC with creative & media agencies to create, plan & implement circle level strategies, activities, and communication in internal & external environs
Responsible to seek opportunities for building and maintaining brand visibility
Monitoring brand image, highlight problems areas and recommend remedial actions as appropriate
Brands:
Colgate Dental Cream, Colgate Total, Max Fresh, Active Salt, Colgate Maximum Cavity Protection
Deliver advertising campaigns in liaison with global teams, partnering Media, Digital, Shopper teams
Executed multiple Integrated Marketing Campaigns (IMCs) as a Project Leader for Product Line Extensions & re-launches, that involved 3600 communication development and celebrity brand-ambassadors
Team: Consumer Innovation Centre
Assisted in development of breakthrough new product & communication platforms
Contributed in developing product line-extension ideas and new -news communication platforms for existing products
Brands: Goodknight (Mosquito Repellent Brand)
Responsible for the entire Goodknight Portfolio comprising Coils, Refills, Aerosols & Naturals Cream, from planning to execution.
Actively involved in the day-today operations for the brand from packaging to retail POS, radio and print.
Successfully completed 1-month Secondment at Godrej Consumer Products Ltd. in order to support the Aerosol & Naturals portfolio from the client’s end.
Active participation in briefing the Creative Team for TVCs and executing them. Thorough knowledge of the entire TVC Production Process.
Actively involved in carrying out extensive research, discussions and designing new products.
Responsible for carrying out daily operational work on the brand.
Actively worked on several business pitches including ICICI Bank Credit Cards & IDBI Bank.
Responsibilities
- Actively involved in conceptualising and execution of tv commercials and radio spots
- BTL material and innovative media usage for brands
- Packaging for all Cadbury brands and creation of new packaging
- Carried out market research on all brands at a consumer level through DI and GDs
- Maintaining records of competitors campaigns
- Maintaining the profitability of the company by keeping tab on finances
Joined as a trainee copywriter to assist on content creation and Creative solutions.
Worked as Part-time Lecturer with London School of Accountancy & Management from September 2009 to January 2010. Privileged to have taught 60+ students from cross-cultural backgrounds on Business Communication Technology plus Leadership & Teamwork. Extensively used academic resources online to research on subjects. This has given an opportunity to access “Athens” for logging into academic libraries. Also, experienced in preparing test questions and exposed in supervising students during examinations.
• Reporting directly to the Store Finance and Operations Manager.
• Handled store operation in the absence of the Manager besides managing the daily finance, back office and human resource coordination related activities.
• Involved in staff recruitment, hiring, training and supervision.
• Ensured smooth operation by following the set procedures, coordinating work flows, attending promptly on all inquiries and dealing with customers on professional manner.
• Reviewed the existing work procedures and suggested areas of improvement on SOPs.
• Had full control on the daily cash flow, ensuring cash balances from the beginning and end of the shift.
• Monitored the security cameras / CCTV to keep track on daily operation and resolve any discrepancies.
• Assisted the Retail Store Manager towards facilitating operation at the fresh produce department.
• In charge for stock ordering, replenishment and auditing the food quality standards.
• Attended to the customer inquiries, promoted products to them and encouraged the same to purchase.
• Created receipts of customer purchases and ensured delivery of outstanding service to gain repeat business.
• Provided leadership and direction to 3 Graphics Artists and reported directly to company’s Creative Director.
• Oversaw administrative functions effectively while searching and developing network with clients.
• Exposed in content development for newsletters and catalogues while assisting the Senior Copywriters in preparing staff newsletters for the clients.
• Drove towards business development initiatives through cold calling and internet research.
• Organized recreational activities and internal awareness sessions to encourage staff and boost teamwork.
• Dealt and negotiated with different publishers and suppliers plus set up closer links with trade partners as well as clients to grow income of the agency.
• Served as primary contact between the company and its existing clients.
• Carried out market research on small industries sector; interfaced with the entrepreneurs and identified their financial problems by reviewing the circulated questionnaires.
• Promoted financial products of Small Industries Development Bank of India; plus gained work exposure at ICICI One Source (First Source) for 2 months. Worked at phone banking department and secured clients for UK’s Lloyds TSB Banks’ products & services.
Business Management Studies which includes modules like Marketing Research, Consumer Behaviour, International Business Management Managing Resources Managing People Managing the Environment Managing Change Crisis Management Services Marketing Corporate Communications Research Skills for Management Studies And also a 20000 worded (approx) DISSERTATION on the topic "THE IMPACT OF BRAND AND INTERNAL MARKETING ACTIVITIES ON RETAIL EMPLOYEES".
Managment Studies on 38 Subjects like 1. Computers - I 2. Principles of Management - I 3. Business Law 4. Finance & Cost Accounting 5. Effective Communication - I 6. Human Skills - I 7. Quantitative Methods for Business - I 8. Human Skills - II 9. Industrial Law 10. Computers - II 11. Business Environment 12. Managerial Economics - I 13. Production Management 14. Environmental Management 15. Marketing Management - I 16. Principles of Management - II 17. Management Accounting 18. Managerial Economics - II 19. Effective Communication - II 20. Material Management 21. Productivity and Quality Management 22. Small Scale Industries 23. Public Relations 24. International Marketing 25. Export / Import Management 26. Direct & Indirect Taxes 27. Human Resources Management 28. Service Sector Management 29. Financial Management 30. Elements of Logistics Management 31. Management of Co-operatives 32. Rural Marketing 33. Enterpreneurship 34. Quantitative Methods for Business - II 35. Marketing Research 36. Indian Management Thoughts & Practice 37. International Finance 38. Special Study in Marketing
Junior College Studies on subjects like 1. English 2. Hindi - Language 3. Economics 4. Book Keeping & Accountancy 5. Organisation of Commerce 6. Secretarial Practice 7. Physical Education
Secondary School Studies