Project Officer - Marketing
Dubai Carbon
Total years of experience :6 years, 4 Months
• Increasing brand awareness - Creation and Delivery of annual DCCE Outreach plan
• Social Media content across all DCCE channels and digital marketing activities, coordination of corporate website
and newsletters
• Management of external PR agencies, suppliers, distributors
• Market Research and coordination and integration with DCCE Knowledge Products
• Account management, project management and coordination of Clients, Suppliers and Partners
• Coordination, management and delivery of all DCCE Events
• Supporting in the implementation of partnership programs based on the business needs of AXA in Gulf.
• Organizing/creating onsite programs (onsite clinics) for corporate clients at their premises by partnering with providers like Mediclinic, NMC, Prime. Some significant clients include Dubai Airports, Serco, GSK, Dubai Chamber, Philips, JCDecaux, Sanofi, Meydan, National Foods, Kanoo, and Axiom.
• Content creation for marketing materials i.e. newsletters, flyers, social media etc.
• Monthly reporting and monitoring of progress of programs by extracting findings; creating post campaign reports for evaluation and to measure satisfaction levels in order to develop new and innovative ways for engagement.
• Researching customers’ behavior and needs as well as competitive activity within current market trends.
• Assisting with marketing and promoting the business through various events such as the Ripe Market and other regional Food and Beverage forums/exhibitions.
• Evaluating the market and potential clients while trying to establish a client base.
• Part of several large-scale events/exhibitions as a broadcast partner/sponsor with on ground activations to increase brand exposure.
• Part of events such as Dubai Jazz Festival, Omega Dubai Desert Classic, Cricket World Cup, Indian Premiere League, Sensation White Dubai, Rolling Stones, Yasalam, International Tennis Premiere League to name a few.
• Carrying out all marketing and promotional activities for GNB - on ground activations, brand activations at events/exhibitions, road shows as well as facilitating any on- air campaigns for clients.
• Administrative tasks (barter agreements, media plans, invoices and all other required documentation).
February '13 - September '13 Gulf News Broadcasting Dubai
Marketing, Promotions & Sales
Internship
• Marketing, branding & promotion for events
• Radio Sales to direct clients
2008 - 2012 American University of Sharjah (AUS), United Arab Emirates Bachelor of Arts in Mass Communication Concentration Public Relations