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Aashish Khakhar, SEO Specialist

Aashish Khakhar

SEO Specialist·Thermal Media,

Philippines

Bachelor's degree, Biology

Work experience

Total years of experience: 14 years, 1 months

SEO Specialist

November 2023 - Present

Thermal Media,

Toronto, Canada

November 2023 - Present

• Increased organic traffic by 40% by optimizing product pages, metadata, and internal linking.
• Composed and optimized a multi-step sales funnel, resulting in a 20% boost in conversions for media and repair services.
• Automated SEO workflows and data synchronization using Python and Google Sheets, reducing manual data entry by 50%.
• Improved customer retention by implementing personalized marketing campaigns, increasing repeat purchases by 30%.
• Conducted A/B testing on landing pages, improving conversion rates by 5% through UX enhancements.

Company industry:
Manufacturing

Digital Strategist

October 2021 - January 2023

BhimaCapital

Dubai, United Arab Emirates

October 2021 - January 2023

• Implemented an advanced SEO content strategy, increasing website traffic by 1500% in 3 months.
• Led digital PR campaigns, securing 35+ media placements on platforms like Yahoo, MSN, and NASDAQ without paid sponsorships.
• Managed a team of 10 freelancers (writers, designers, developers) to execute content strategies.
• Designed custom Python scripts to track competitor pricing and automate SEO outreach, reducing research time by 60%.
• Conducted CRO analysis, growing conversion efficiency by 3%, resulting in a 50% revenue increase year-over-year.

Company industry:
Retail & Wholesale

SEO Team Lead

January 2018 - January 2021

UAERx

Dubai, United Arab Emirates

January 2018 - January 2021

• Built and managed 8+ niche eCommerce websites, leading to a 30% increase in yearly sales.
• Improved product listings for Noon, Carrefour, and Amazon UAE, improving click-through rates by 25%.
• Created and maintained a 500+ product catalog, enhancing inventory management and sales efficiency.
• Led Google Ads and PPC campaigns, improving ROI by 20% through targeted keyword strategies.
• Established automated email marketing sequences, increasing customer engagement by 40%.

Company industry:
Pharmacies

SEO Consultant

January 2017 - January 2018

Serta Simmons Bedding,

Vaughan, Canada

January 2017 - January 2018

• Conducted technical SEO and UX audits, increasing organic traffic by 35% within six months.
• Trained a team of 5+ content strategists on SEO best practices, resulting in a 50% improvement in content rankings.
• Developed a ranking report framework, improving SEO performance tracking and decision-making.

Company industry:
Manufacturing

SEO Analyst

January 2012 - December 2016

Al Ameera Pharmacy,

Sharjah, United Arab Emirates

January 2012 - December 2016

Revamped WooCommerce SEO, improving organic rankings by 45% and achieving a 25% uplift in conversions.
• Developed a Python-based scraper to track pricing changes in real-time, reducing pricing errors by 60%.
• Expanded product listings across platforms (SOUQ, Dubizzle, Carrefour UAE), leading to a 20% increase in sales.

Company industry:
Pharmacies

SEO Analyst

December 2010 - January 2012

Arvato Services,

Kitchener, Canada

December 2010 - January 2012

• Conducted keyword research, driving a surge in organic traffic
• Implemented on-page and technical SEO improvements, leading to a 25% increase in user engagement.
• Designed and executed a market research survey, improving SEO campaign targeting by 40%.

Company industry:
Call Centers & Customer Care Outsourcing

Education

University of Windsor

January 2009

January 2009

Bachelor's degree, Biology

Canada

Skills

AUTOMATION
Intermediate
AUTOMATION
Intermediate
CONVERSION MARKETING
Intermediate
CONVERSION MARKETING
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
GOOGLE ANALYTICS
Intermediate
GOOGLE ANALYTICS
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate
PYTHON PROGRAMMING LANGUAGE
Intermediate
PYTHON PROGRAMMING LANGUAGE
Intermediate
SALES FUNNEL
Intermediate
SALES FUNNEL
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate

Training and Certifications

Certifications
GoogleAnalyticsCertified