AASHNA A A

Led multi-platform digital strategy across TikTok, Facebook and Instagram for (MK Toys), driving brand growth and
engagement.
• Created high-performing content (product photography, Reels, short-form video) to increase reach, engagement, and
conversions.
• Developed structured content calendars and executed full-cycle video production and publishing.
• Managed paid media campaigns (Meta Ads, TikTok Ads) focused on traffic generation and conversion optimization
(MK Toys - TikTok).
• Designed performance-driven creatives using Photoshop, Canva, and AI tools (RunwayML, Leonardo AI).
• Optimized WordPress website and managed e-commerce listings across Amazon, Noon, Trendyol, and Carrefour with
SEO best practices.

• Handled digital marketing for a lens manufacturing company, focusing on B2B promotions and product visibility.
• Managed company social media pages and created content tailored to optical industry standards.
• Assisted in product photography, email marketing, and website updates.