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Aasiya Nadim, Marketing Officer

Aasiya Nadim

Marketing Officer·Al Homaizi Industries

Kuwait

Bachelor's degree, Management

Work experience

Total years of experience: 2 years, 3 months

Marketing Officer

April 2025 - Present

Al Homaizi Industries

Al Kuwait, Kuwait

April 2025 - Present

Planned and executed paid advertising campaigns across Meta, TikTok, and
Snapchat, including awareness, traffic, and sales-focused objectives.
Created and managed social media content (Instagram & TikTok), including
content calendars, hashtag/keyword strategies, and customer & influencer
engagement.
Executed email marketing campaigns using Mailchimp to support promotions,
seasonal campaigns, and customer retention. and delivered and & activations
Back to School), including mall and event activations.
Analyzed digital performance using aggregator dashboards (Growdash) and
provided data-driven insights and recommendations.
Managed Google Business / live locations to strengthen local digital presence
and search visibility.
Coordinated marketing assets, photoshoots, and launch timelines to ensure
smooth go-to-market execution across digital channels.

Company industry:
Warehousing

Marketing Intern

October 2023 - January 2024

OpenMinds (OM Connect

Kuala Lumpur, Malaysia Hybrid

October 2023 - January 2024

Experienced in CRM Lead generation workflows and campaign optimization.

Company industry:
Marketing

Marketing Intern

January 2023 - January 2024

OpenMinds (OM Connect Malaysia)

Kuala Lumpur, Malaysia

January 2023 - January 2024

Gained practical knowledge in social media marketing, community
management, and reporting tools.

Company industry:
Marketing
Job role:
Marketing and PR

Education

De Montfort University UK

April 2025

April 2025

Bachelor's degree, Management

Great Britain (UK)

ASIA PACIFIC UNIVERSITY

December 2024

December 2024

Bachelor's degree, B.Sc. Marketing Management with specialism in digital marketing

Malaysia

GPA (point): 3.5 out of 4

GPA (point): 3.5 out of 4

I have acquired substantial expertise in digital marketing, specializing in key areas such as Brand Management, Building Customer Relationships, and Integrated Marketing Communications. My academic excellence in these modules demonstrates a strong foundation in understanding consumer behavior and crafting impactful campaigns. Additionally, my high performance in Marketing Decision Making and Behavioral Science and Marketing Analytics highlights your analytical capabilities and data-driven approach to problem-solving. Research and investigative abilities are another significant strength I have developed, particularly through Investigations in Marketing Management. This experience has equipped me with the skills to conduct thorough market analysis and translate insights into strategic business decisions. Leadership and Teamwork My leadership skills are exemplified by my role as the team leader at the Maldives Ocean Hackathon, where I successfully guided your team through a challenging, innovative project. This experience showcases my ability to manage teams, solve problems, and think creatively under pressure. I am also an active member of the APU Marketing Club where I have engaged in collaborative projects and events, enhancing my teamwork and organizational skills.
View attachment

Skills

Social Media Marketing
Expert
Social Media Marketing
Expert
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
SEO Copywriting
Expert
SEO Copywriting
Expert
Social Media Monitoring
Expert
Social Media Monitoring
Expert
Digital Marketing
Expert
Digital Marketing
Expert
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
LEAD MANAGEMENT
Intermediate
LEAD MANAGEMENT
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
FIGMA (DESIGN SOFTWARE)
Intermediate
FIGMA (DESIGN SOFTWARE)
Intermediate
MARKETING MANAGEMENT
Expert
MARKETING MANAGEMENT
Expert
USER EXPERIENCE DESIGN (UX)
Intermediate
USER EXPERIENCE DESIGN (UX)
Intermediate
COMMUNITY MANAGEMENT
Intermediate
COMMUNITY MANAGEMENT
Intermediate
CANVA (SOFTWARE)
Expert
CANVA (SOFTWARE)
Expert
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
ART PORTFOLIO
Intermediate
ART PORTFOLIO
Intermediate
DESIGN PORTFOLIO
Intermediate
DESIGN PORTFOLIO
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
LEAD MANAGEMENT
Intermediate
LEAD MANAGEMENT
Intermediate
MARKETING AUTOMATION
Intermediate
MARKETING AUTOMATION
Intermediate
PRODUCT MANAGEMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
VISUAL DESIGN
Intermediate
VISUAL DESIGN
Intermediate
WEB DEVELOPMENT
Intermediate
WEB DEVELOPMENT
Intermediate

Social profiles

Personal Website
Personal Website

Languages

English

Native Speaker

Arabic

Intermediate

Hindi

Expert