General Manager
Dluxe Automotive
Total years of experience :15 years, 3 Months
Responsible for vehicle sales to fleet, retail and government accounts,
accessories, vehicle finance and vehicle insurance department.
* Managing a team of 20+ staff : sales, admin, marketing and delivery to
drive sales and profitability for the company.
* Responsible for all the aspects of the dealer: sales performance,
profitability, KPI, CVP, operations, inventory ordering, brand image,
budgetary control, sales and expense forecasting.
* Preparing strategic sales plans, SWOT Analysis, KPIs and budgets to meet
the Brand strategic planning requirements.
* Monitoring the actual performance against the budgeted figures and taking
corrective action.
* Acting as the custodian for the brand: Attend and resolve complaints and
make sure that the brand image is always maintained and enhanced.
* Identify and assign performance targets for vehicle, aftermarket products,
accessories, finance, insurance revenue, profitability and CVP.
* Prepare pricing strategy aftermarket Products and Accessories.
* Development and implementation of marketing communication plans.
* Negotiate and built long term relationship with principals, accessories,
finance & insurance Companies to get the best rates and prices.
* Organize showroom layout and Accessories product display in order to
attract customers, smooth the showroom traffic and promote the sales.
* Ensure customer prospecting database is constantly updated and
maintained.
* Build network with all customers to develop customer database and
generate business.
* Coaching, motivating and mentoring the team to close maximum deals.
* Identify staffing needs, participate in interviewing panels and take hiring
decisions.
* Monitoring changes in the market, competition and implementing action.
* Preparing incentives schemes for the sales staff to boost sales.
Looking after Fleet, Retail, and Government business for the brands.
* Assisting the General Manager in the achievement of overall Strategic
Vision (Brand Awareness, Sales Targets, Customer satisfaction)
* Managing and controlling the daily showroom activities and monitoring
the sales staff.
* Submitting weekly and monthly staff activity report to the GM.
* Sort out prospective target market and develop clientele by networking to
find new individual and corporate customers to generate business.
* Key Account Management (KAM): Developing new key accounts and
managing business with existing accounts.
* Managing relationship with corporate and retail customers for building
brand loyalty and continued customer satisfaction.
* Planning Marketing & Advertising campaigns for the business
development of the brand.
* Actively engaged in sales forecasting, pricing strategy and ordering of the
vehicles.
* Understanding the manpower needs and communicating it to the HR dept.
* Planning & maintaining optimum stock levels for the showroom.
* Maintaining and taking care of the visual presentation in the showroom to
attract new customers.
* Conducting market research activities & keeping track of competitor
activity.
* Giving the customer's excellent customer service and support.
* Product and sales process training for the newly appointed showroom
sales staff.
* Imparting training to the sales staff for customer dealing & customer
objection handling.
* Assist the sales staff to find out the best finance option for their customers.
* Actively engaged in preparing, filling and submitting tenders and
quotations to the various Ministries and Corporate companies.
* Organizing new product launch events with partnership with Event
Management companies.
Carpet Covering of Oman Fleet market to get prospects.
* Assisting the Fleet Manager in achievement of fleet sales targets and volume for
the Brand.
* Prospecting and making cold calls to generate new business.
* Assisting in organizing new product launch events and road shows for customers
and giving them test drives.
* Submitting daily and weekly reports.
* Ensuring the business for Brand vehicles in corporate segment.
* Sort out prospective companies and develop clientele by networking to find new
individual customers to generate business.
* Explain features, advantages and give customers comparisons between various
competitor products to promote sales plans.
* Building customer loyalty towards the brand by giving them excellent customer
support and service.
* Continuous Follow up and generation of new Key Accounts to get repeat
business.
* Find out the best finance options to the customer and solving customer„s finance
problems with the banks and finance companies.
* Collecting information of the customers and feeding it into SAP operating system.
7
Significant Achievements:
1.) Increased Oman Motor Homes Sales & Rental revenue by more than 50% by
conquering new Key Accounts/Fleet/Retail/Government customers.
2.) Successfully expanded Oman Motor Homes Power Equipments business into
Oman & GCC by appointing new dealer distribution partners.
3.) Successfully set up 3 new departments in Ford Qatar: accessories, vehicle finance
& vehicle insurance sales department to generate additional net profit for the
company (4..2 Million Qatari Rial ~ 1.15 Million USD annually)
4.) Improved customer satisfaction scores from 59% to 88% for Ford Qatar which is
highest for Ford in the GCC Middle East.
5.) Bagged the Biggest Fleet order for Peugeot in GCC Middle East.
(50units Peugeot 301 sedan)
6.) Successfully established new Automotive Brands like Renault and Peugeot in
Oman and grew their market share by conquering various new Fleet, Car Rental,
Corporate companies, Government, Key account customers.
7.) Certified Sales Professional Award (Level I & Level II) from RENAULT
ACADEMY-DUBAI
8.) Best Sales Champion Award in 2015 for Mitsubishi
9.) Best Sales Champion Award in 2010, 2009 for Renault.
