Marketing Specialist
Bin Yaber Group
Total years of experience :5 years, 6 Months
- Produce high-quality marketing materials for both print and digital publications to effectively promote the company's service
- Develop and implement comprehensive digital communication strategies that align with the company's values and objectives to drive brand awareness and increase leads
- Ensure all digital content is engaging, topical, and up-to-date to effectively engage with the target audience and keep them coming back for more
- Commission analytical reports to assess the performance of digital activities, gain insights, and improve overall digital marketing strategies
- Oversee the creation and maintenance of social media content, consistently generating leads and increasing conversion rates
- Research advertising trends and competitors' details to make informed decisions on the appropriate placement of ads and effectively reach the target audience
- Organize events that effectively promote the company's services and engage with potential customers
- Run Meta ads (Facebook and Instagram) and Google paid campaigns to effectively promote the company's services and increase brand awareness
- Manage a team of designers and cinematographers to produce high-quality content that aligns with the company's values and objectives
- Plan and execute video shoots that effectively promote the company's services and engage with the target audience, resulting in increased leads, sales turnover, and efficiency of sales conversion.
- Conducted in-depth analysis and reported on the effectiveness of the company's social media presence, engagement, and overall digital marketing strategies across all platform
- Consistently engaged with clients, donors, and fans through various interactions to build strong relationships and increase engagement
- Proactively monitored conversations with clients and reached out to key influencers and bloggers within the community to build valuable partnerships
- Drafted comprehensive reports and presentations for senior management to track incoming customer reviews, social media analytics, and accomplishments that could be easily understood from a sales perspective
- Hired and trained social media interns to support the company's digital marketing efforts
- Developed partnerships with local businesses and organizations to promote events and increase brand awareness
- Initiated the first effective social media marketing campaign and successfully managed all online activities for 1105 Media
- Scheduled articles and applied analytics to measure success, generating an average of 4 pieces of shareable content daily to keep followers engaged and drive traffic
- Contributed to new business development by providing insights and participating in social media strategy/campaign pitches to increase the company's revenue and growth
- Served as a thought leader on digital trends and emerging social media technologies, keeping the company up-to-date with the latest trends and strategies to stay ahead of the competition.