عبدالله الأسمري

• Manage and operate multi-platform social media accounts (X, Facebook, LinkedIn,
WhatsApp) in both Arabic and English
• Execute and manage seasonal and commercial digital campaigns aligned with key
events and business objectives
• Achieved over 22.4M impressions and 1.29M engagements across campaigns
• Ranked on the Saudi trending list 22 times during campaigns and peak seasons
• Grew audience base by 74K+ followers
• Contributed to exceeding campaign targets, achieving 143% of sales objectives
during Ramadan campaign
• Analyze performance and generate insights using Emplifi
• Manage paid promotions using Ads Manager on X
• Initiated and executed loyalty-based campaign (Double Points), driving increased
engagement and purchase behavior

• Managed social media accounts for clients across multiple industries (Tech, Finance,
Non-Profit)
• Executed key campaigns including SNB Hasib Hesabak and Nayifat Back-to-School
campaign
• Ensured content quality and brand consistency across platforms
• Conducted performance analysis and reporting using Hootsuite
• Collaborated with creative teams and stakeholders to deliver integrated campaigns

• Managed operations of the Government Communication Platform
• Coordinated national campaigns (Saudi National Day, Road Safety, Saudi Green
Initiative)
• Managed content publishing on National Day account on X
• Enhanced coordination and communication efficiency across government entities

• Executed PR strategies and stakeholder engagement initiatives
• Managed and developed content for X platform
• Led Alami campaign in collaboration with King Salman Humanitarian Aid Center
• Developed call center operations and improved beneficiary experience