Abbas Mirza

DellAcqua, Aizone, Louis Feraud, Gianfranco Ferré, Pierre Cardin),
• Increased foot traffic and enhanced brand image, contributing to sales growth by implementing merchandising strategies.
• Optimized visual displays across 3 key stores, significantly driving sales growth.
• Played a key role in planning and implementing themes for upcoming window displays.
• Coordinated store setups for seasonal events such as Christmas, Ramadan, and new store openings.
• Managed full-time refresh of mannequins throughout the store to align with new collections.
• Enhanced store sales and aesthetics by proactively creating impactful hotspots and podiums.
• Introduced new collection palettes to keep the store abreast of the latest market trends.
• Prepared and submitted weekly reports on top-performing items for womens and mens collections, including window
display effectiveness.
• Aligned selected mannequin outfits with current trends and marketing themes, ensuring they were season-appropriate.
• Documented merchandising strategies and results, providing a portfolio for review by the Visual Merchandising Manager.
• Kept store staff updated on the latest industry trends and advised on innovative floor-to-wall merchandising techniques.

➢ Ensuring that enough merchandise is in stores at the right time in  the season i.e. Christmas or Easter.  ➢ Hands on vinyl pasting on plinths, forex, window and pillars.  ➢ Installation of Branding.  ➢ Hands on painting windows, walls and pillars.  ➢ Planning and executation of new brands.  ➢ Arranging signage & coordinating the take down of displays after  promotion.  ➢ Sending reports on daily basis i.e. Mannequin tracker, window tracker.  ➢ Mannequin styling, merchandising, metal work, space utilisetation and  colour blocking etc.  ➢ Launch set up, sale set up.  ➢ Travelling to other stores for set up.  ➢ Closely worked with sales in order to understand the customers  Needs.  ➢ All Vendor works.  ➢ Arranging signage & coordinating and remove of displays after  promotion and keep it safe for next same promotion.  ➢ To follow guideline of every season launch.  ➢ Updating staff with new releases and Visual displays. In for  promotion and for new season.  ➢ Keeping track of POS coming in launches and season set up. ➢ Deciding how goods should be displayed to maximize customer  interest and sales.  ➢ Accurately stocking and rotating products onto shelves from  backroom inventories.  ➢ Building up and maintaining product displays.  ➢ Ensuring that enough merchandise is in stores at the right time in  the season i.e. Christmas or Easter.  ➢ Maintaining products on Store racks, shelves and displays.  ➢ Rotating products from the back stock to shelf and display locations.  ➢ Identifying replenishment needs.  ➢ Removing any dented, dirty, damaged, or out of code products from  display.  ➢ Travelling to multiple store locations.  ➢ Arranging signage & coordinating the take down of displays after  promotion.  ➢ Closely worked with sales in order to understand the customers  Needs.  ➢ Closely worked with Vendor for all season window installation.  ➢ Travelling to other stores for set up.  ➢ Every Monday store set up and store pictures.  ➢ Every Tuesday Volume table tracker, mannequin tracker and top 10  all department i.e. Mens top 10, Womens top 10, and store top 10  ➢ Wall handling, product handling, mannequin styling.  ➢ Sending all reports on daily basis.  ➢ Displaying product with price point and style vise.  ➢ Maintaining VM assists room, maintaining VM budget by handing  acrylic and reusing pop price point.  ➢ Maintaining VM assists room, maintaining  VM budget by handing  acrylic and reusing pop price point.  ➢ Following guideline in new season.  ➢ Putting new lines on floor.  ➢ Season launches setup, other store setups and sale setup.   Achieving sales budget.  ➢ Handling customer queries.  ➢ Maintaining and following Standard operating procedures (SOPs)  ➢ Team handling - Updating staff with new releases and Visual  displays.  ➢ Handling Royalty Program.  ➢ Imparting Product knowledge.

• Led the setup and execution of new brand launches and sales events, ensuring displays were timely and seasonally
appropriate, such as for Christmas and Easter.
• Crafted a cohesive colour palette and visual language that accurately represented the brands identity.
• Developed strategies for merchandise display to maximize customer interest and sales and maintained accurate inventory
rotations and pricing displays.
• Modernized the stores look and feel by planning and executing a store-wide product refresh.
• Oversaw store aesthetics and functionality, including mannequin styling, space utilization, colour blocking, and metalwork.
• Ensured thematic consistency by choosing mannequin outfits that reflect upcoming and current seasonal styles.
• Analyzed customer behaviour using store analytics to optimize product placement.
• Regularly refreshed store displays with new collections and designs, increasing customer foot traffic and interest.
• Applied hands-on skills in vinyl pasting and painting on various store surfaces, including plinths, windows, and pillars.
• Managed installation of branding materials and coordinated the arrangement and removal of signage and displays, ensuring
materials were preserved for future use.
• Oversaw the visual merchandising room, ensuring budget management by reusing materials and maintaining stock levels.
• Negotiated optimal pricing on merchandise and visual elements with vendors.
• Conducted weekly store setups and documented visual updates to maintain brand alignment.
• Analyzed sales metrics and managed visual merchandising, focusing on top-selling items and display aesthetics across all
departments.
• Led market research efforts to stay ahead of retail trends and integrate insights into merchandising strategies.
• Photographed and documented visual merchandising, submitting portfolios for the Visual Merchandising Managers review.

Floor walk with Manager before store opens.
Store top 10.
WW Top 10.
MW Top 10.
Sale setup.
All reports on daily basis.
Season Launch.
Wall handling and product handling.
Display newness.
Window installation and vendor support.
Opned 3 stores of Marks and Spencer .
Basic training to Staff of VM.

• Optimized store space and enhanced product visibility by implementing strategic layout and design solutions.
• Organized and maintained product displays, racks, and shelves to ensure a visually appealing and cohesive shopping
experience
• Managed Volume Table Tracker, Mannequin Tracker, and Top 10 across all departments (Mens, Womens, and Store),
overseeing wall handling, product handling, and mannequin styling while sending daily reports.
• Collaborated with vendors to execute seasonal window installations and managed setups across multiple store locations.
• Regularly updated mannequins throughout the store to reflect new collections and maintain brand consistency.
• Enhanced store sales and aesthetics by proactively creating impactful hotspots and podiums.

Floor walk with Manager before store opens.
Store top 10.
WW Top 10.
MW Top 10.
Sale setup.
All reports on daily basis.
Season Launch.
Wall handling and product handling.
Display newness.
Window installation and vendor support.

• Crafted a cohesive colour palette and visual language that accurately represented the brands identity.
• Provided store staff guidance on creating effective floor-to-wall merchandising that builds a welcoming shopping
environment.
• Highlighted and prioritized new items by being the first to receive information about the New Collection.
• Secured competitive merchandise and visual elements pricing through effective vendor negotiations, optimizing store
display costs.
• Applied industry research to stay ahead of retail trends, integrating new insights into visual merchandising strategies.