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Abbas Raeff, Senior Sales and Marketing Executive

Abbas Raeff

Senior Sales and Marketing Executive·Unit thirty six

Lebanon

Bachelor's degree, Digital Media

Work experience

Total years of experience: 5 years, 3 months

Senior Sales and Marketing Executive

March 2024 - February 2025

Unit thirty six

Abu Dhabi, United Arab Emirates

March 2024 - February 2025

Defined project requirements and delivered on key
milestones
Collaborated with internal partners to establish KPIs
-Managed EMEA paid search campaigns across Google
and Bing
Conducted market research to enhance product
marketability
Created ad copy and performed keyword research
Evaluated and pursued new business opportunities
Company industry:
Marketing
Job role:
Sales

Digital Account Executive

May 2020 - March 2023

by Publicis Groupe

Dubai, United Arab Emirates

May 2020 - March 2023

Executed digital campaigns driving traffic to the
McDonalds App
Coordinated banner adaptations and multi-market
material releases
Led campaign planning for Eid and Summer downloads
QA-tested assets on CMS (Plexure) and managed
production launches
Managed 7 GCC accounts, uploading all app content
Acted as liaison between offshore and client servicing
teams
Company industry:
Advertising
Job role:
Marketing and PR

Account Executive

January 2019 - April 2020

Publicis Groupe- Leo burnett

Dubai, United Arab Emirates

January 2019 - April 2020

Managed TAMMs social media accounts across
Company industry:
Marketing
Job role:
Accounting and Auditing

Education

Abu Dhabi University

April 2022

April 2022

Bachelor's degree, Digital Media

United Arab Emirates

GPA (point): 2.8 out of 4

GPA (point): 2.8 out of 4

Abu Dhabi University

August 2019

August 2019

High school or equivalent, Digital Media

United Arab Emirates

Skills

ANALYTICAL SKILLS

Intermediate

BRANDING

Intermediate

CONTENT MARKETING

Intermediate

CREATIVE THINKING

Intermediate

CUSTOMER ENGAGEMENT

Intermediate

DIGITAL MARKETING

Intermediate

INNOVATION

Intermediate

SALES

Intermediate

SEARCH ENGINE OPTIMIZATION

Intermediate

SOCIAL MEDIA

Intermediate

Languages

English

Beginner

Arabic

Beginner

Hobbies and interests

running
Boxing,