Assistant Sales Manager
Tommy Hilfiger
Total years of experience :12 years, 9 Months
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▪ Lead and manage a team of 4 Store Managers, 4 Visual Managers and over 45 staff across 4 stores. Turn around AED
42 million.
▪ Managed costs and improved sales and margin to make profit vs previous year through strategic retailing and
operational controls.
▪ Working with marketing, social media teams on number of high-profile events to maximize brand exposure, leading to
increased customer awareness, customer footfall and in turn higher sales.
▪ Produced, implemented and executed new retail strategies which have been rolled out across the Middle East.
▪ Launched a new customer service tool in 2018 which saw the brand produce a service score of 98%. Furthermore,
always continued to drive the highest level of customer service across stores by working with the store managers,
using hard and soft KPI’s along with product knowledge.
▪ Managed the opening of new stores since joining within UAE.
▪ Management Progression/Succession within teams. Key focus on talent and retention rates. As a result, have seen
several managers & staff progress to higher positions.
▪ Created new Area Manager Operation Visit formats to be used across all UAE markets with added focus on
commerciality, customer experience, Audit, Mystery shoppers and staff development.
▪ Attend weekly trade meetings with OPS and support functions to gain insight of previous week and align on actions to
drive current weeks performance.
▪ Managing loss prevention and shrinkage with accountability.
▪ Manage and control stock movement between warehousing and Stores of the brands.
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▪ Responsible for driving sales daily through staff training and development, customer and product focus. Also using my
analytical skills to look for areas of growth within the business from studying KPI performance and breaking down
brand sales reports to find opportunities. (Increased the store turnover with sizable growth on both LFL sales and
Business Plan).
▪ Managed a team of 25 staff including Assistant managers and 3 Category Managers.
▪ Accountable for all aspects of my business from profit and loss, visual merchandising, standards, customer service,
back of house and use my strong interpersonal skills to ensure I get the best results from the people around me.
▪ To reduce stock loss & manage controllable costs.
▪ To motivate & develop team members & ensure store complies with all company regulations & procedures.
▪ Implement processes specific to store product/size/ location.
▪ Manage a team including in store training, recruitment (where applicable), motivation, coaching, development,
disciplinary & performance appraisals.
▪ Implement store layout, visual merchandising, stock & fixture positioning according to brand guidelines.
▪ Manage stock replenishment & availability, product launches and promotions.
▪ Ensure store is fully compliant administratively & procedurally according to company guidelines & deadlines.
▪ Ensure communication is effective throughout store & back to brand team.
▪ Weekly /daily analysis of commercial reports & implementation of action plans where necessary.
▪ Manage manpower planning according to needs of business, whilst considering trading patterns/events.
▪ As a Senior Store Manager within the business it was also part of my roll to train and develop managers from within
my own branch and store managers who were new to the business across all UAE stores.
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▪ Manage and always motivate my team to increase sales through outstanding customer service whilst ensuring high
productivity and reaching the maximum scores possible through mystery shops.
▪ Maintain an awareness of current market trends, understood the needs of the business and ensured my team was
fully aware of all promotions, sales and other objectives / goals set by the company.
▪ Responsible for the effective organization of the store i.e. visual merchandising, store standards, staff and
customer’s needs, while focusing on both hard and soft KPI’s to get the best results possible from sales, profit and
loss, wage control and other key areas.
▪ Dealt with the development of my own team on a daily basis through appraisals, product training and one to one
coaching.
▪ Liaised with all department managers daily to ensure all product and personnel is available to the customer in order
to maximize sales whilst providing a fantastic ambiance within the store.
▪ Driving team achievement of KPIs including Conversion%, ATV, UPT, stock loss and loyalty program.
▪ Leading floor walks with partner brand.
▪ Delivering presentations on all aspects of retail operations.
▪ Build and maintain relationships with Operations and Visual/buying managers to ensure and promote brand
standards.
▪ Chair weekly managerial meetings within the store, ensuring collaborative working and achievement of agreed
goals.
▪ Conduct appraisals and implement Performance Improvement plans for all the low performers.
▪ Partnership work with marketing teams to promote and d
▪ Managed the restructured store and staff movements, ensuring staffing levels are maintained.
▪ Ensure adherence to all company policies & procedures.
▪ Manage all the store Sop for audit purpose as per company policies.
▪ Securing merchandise by implementing security systems and measures.
Cotton On, Dubai (
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▪ Greet the customers, know customer’s needs, start with open ended questions, go for cross selling and up selling,
possess outstanding cashiering by offering the loyalty program, Thank and invite customers back to our stores.
▪ Maintain proper housekeeping within the store.
▪ Replenishing and merchandizing products effectively: - no over stocking or scarcity.
▪ Ensure display is maintained as per brand and company policy.
▪ Achieve store and individual target.
▪ Responsible for daily reports such as: - stock refill request, stationary, hanger sticker, damage stock inventory,
category contribution.
▪ Maintain constant presence on floor with proper grooming standards to address customer needs.
▪ Provide administrative support to section supervisor or store Manager.
▪ Knowledge on cash handling, Pos, response on urgent mails and Sop is must.
▪ Ready to go extra mile as per store requirements.
▪ Support stock takes.
▪ Maintaining the KYC report on daily basis.
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High School (Commerce), 2007
Ritumbara Collage, India
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