Abdalrazak Alshalate

Communication & PR Manager à الميرا

• Syrie - Damas
• janvier 2022 à mai 2023

Operational à Flora for Hygienic Industry

• Syrie
• juillet 2017 à août 2021

Marketing Operational Admin: Promoted four times, started as a Marketing Representative and ended as a Marketing Operational Admin reporting directly to Marketing Manager, handled all the departmental operational and commercial activities, execution and reports.
▪Research and analyze consumer's behavior, market trends and competitor activity.
▪Develop, manage and monitor brands budgets, performance specifications and sales performance.
▪Work closely with sales to ensure that the brand's sales, target and health is performing well and as planned.
▪Develop filed marketing performance and marketing concepts.
▪Develop and implement commercial plans that resonate with the target market.
▪Plan and manage the marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
▪Propose ideas and solution to increase the product sales and market share.
▪Collaborate with different teams such as marketing, creative, sales, finance and PD to assure a secure a well-structured and actual marketing proposal.
▪Oversee the production of advertisements, promotional materials, offline and online campaigns.
▪Supervise all marketing campaigns; ensure all messages meet the company brand and regulatory guidelines.
▪Monitor product distribution and consumer reactions through actual customer/market visits.
▪Coordinates with internal and external resources to achieve results (product development, production planning, budget control, sales and market intelligence team). Professional Profile
▪Responsible for all Marketing Dept. PO's: order, follow up and completion of the service / PO.
▪Manage and monitor all the marketing and commercial budget activities and follow up to ensure objectives are meet as per planned and agreed with management. Achievements:
▪Guided, managed and executed all ESSITY and local brand's campaigns (offline and online).
▪Achieved 88% POS coverage in Damascus and 78% overall Syria provinces regarding the merchandising activities and coverage.
▪Gained three new key accounts contract and coverage over 6 month / Q2-2020.