Abdala Hamed

Brand Merchandise Planning & Product Selection:
•Prepare annual plans for the brand and provide inputs to concept GM/CEO to assist creation of overall merchandising budget for concept
•Study merchandise requirements for the assigned brand based on actual sales, sales forecasts, company order parameters, inventory checks, forthcoming events, replenishment needs etc
•Monitor creation of merchandise plan for the brand based on insights gained from merchandise analytics, customer preference, historical trends and future outlook
•Discuss and decide the merchandise plan (pricing, promotion, assortment etc.) for the brand with Merchandise and planning department
•Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs sales performance)

•Order & Principal Management
•Acquire NEW brands to add to my existing portfolio to maximize market share
•Maintain relationships with all principals and co-strategize a long term plan for the business
•Review the financial and credit services agreement with the principal in order to maximize profits and positively contribute to healthy cash-flow
•Monitor orders based on the buying plan and follow-up to ensure merchandise delivery

•Category and Brand Standards
•Understand the brand standards (retail operations, staff, customer service, product specifics, visual merchandising)
•Obtain brand manuals and ensure implementation of the retail and customer service standards to result in customer satisfaction in the stores
•Conduct a yearly training for sales team to ensure highest levels of qualification, resulting in individual promotion and team recognition
•Plan and develop the visual merchandising calendar for the brands
•Ensure all brands are displayed during the season with the proper displaying tools
•Purchasing the display stands, Mannequins & all other display tools

•Market & Competition Research
•Selling to new customers in the market by approaching retailers & Competitors shops
•SWOT Analysis
•Visiting competitors to know their product range and pricing and also check for any fake items available in the market
•Research and look at new channels for brand outlets
•Research in the latest trends in products, brands, styles, designs etc

•Marketing
•Plan marketing programs for brands
•Ensure campaigns, promotions, special offers (Ramadan), marketing communications are implemented according to seasonal requirements
•Creating modification packages that are attractive to the customers and also boost sales of units and accessories
•Ensure all these activities are carried out in a cost-effective way
•Preparing the list of products which supposed to be posted on Souq.com & Our Ecommerce website
•Promoting our products through our Accessories trailer Box on event locations

•Category Growth & Profitability
•Develop the new brand launch strategy (across territories) in consultation with the principals.
•Control costs within budgetary guidelines with respect to the OTB’s (Open to Buy)
•Maximize productivity in stores through effective deployment of resources (Trainings)
•Ensure complete sell through as per brand product, style and assortment plans (basic safety, gears, modification etc.)
•Collect feedback from Territory on Brand acceptance and customer expectations
•Ensure adherence to financial plan in all key areas - sales, markdowns, margin & average inventory etc

May, 2014
Nov, 2017 Mebar Auto Repairing

Present, promote and sell products/services using solid arguments to existing and prospective customers
•To provide proper information, guidance and support to clients, negotiate prices and estimates and follow up on order status
•Maintain after sale relation with customers and get their feedback
•Expedite the resolution of customer problems and complaints to maximize satisfaction
•Establish, develop and maintain positive business and customer relationships
•Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
•Coordinate sales effort with team members and other departments
•Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services
•Keep abreast of best practices and promotional trends

Prepare financial statements and supporting schedules according to monthly close schedule
•Maintain accounting controls by preparing and recommending policies and procedures
•Monitor accounts receivable using variance analysis
•Maintain and periodically review accounts payable vendor files to ensure that all necessary vendor information is accurate
•Prepare and record asset, liability, revenue, and expenses entries by compiling and analyzing account information
•Facilitate and complete monthly close procedures
•Summarizes financial status by collecting information; preparing balance sheet, profit and loss, and other statements
•Analyze revenues, commissions and expenses to ensure they are recorded appropriately on a monthly basis
•Prepare monthly account reconciliations reconcile
•Assist with analyzing financial statements on a monthly basis and report on variances
•Assist in documentation and monitoring of internal controls
•Other projects as assigned

prepare journal entries
•general ledger operations
•assist with yearend closings
•assist in preparing budgets and forecasts

listen to customer requirements and present appropriately to make a sale
•maintain and develop relationships with existing customers in person and via telephone calls and emails
•respond to incoming email and phone enquiries
•negotiate the terms of an agreement and close sales
•gather market and customer information
•advise on forthcoming product developments and discuss special promotions
•check the quantities of goods on display and in stock
•make accurate, rapid cost calculations and providing customers with quotations