عبدالله بوقاسم

 Leading the marketing communication functions of STC by managing and building a synergy between a group consisting of 34 employees including 4 directors and reporting directly to GM of communication
 Architect of major campaigns & carried out biggest revamp and re-brand projects
 Setting up and leading the communication plan of more than 25 Million subscribers using different communication channels
 Developing and launching communication campaigns from briefing stage to completion Creative to Media, Digital (Web, social & Mobile), PR, on-ground and digital activation, Sports activities & retail marketing (covering more than 300 stores)
 Creating & implementing communication strategy
 Managing yearly road-map & communication budget of more than $200 Million
 First to introduce the Real Time Marketing & Marketing Integration to STC between ATL, BTL, digital & on-ground activation
 Managing & establishing good relations with communication agencies and suppliers
 Ensuring compliance to all brand identity standards on all communication channels
 Managing & establishing good relations with other consultancy firms in STC such Strategy& and Mackenzie, Nielsen…
 Deep analysis and tracking of marketing campaigns (creative, media, KPI & performance ROI)
 1/9/2008 - 31/3/2009 Marketing Communication consultant and part of the marketing team during the launch phase of VIVA - KWT leading & managing the communication part in building the brand identity (ATL, BTL, digital, POS, Call center, website…), creating road-map, communication strategy, and introducing the brand to Kuwait market, launching services/promotions…

Achievements: Over the last eight years with STC, I was able to accomplish the following:
 Lynx International Festival of Creativity 2016: Six awards (a gold, three silver medals, and two browns medals)
 The Loeries 2016: GRAND PRIX & GOLD award as “1st Branded Online Entertainment Hub”
 Effie Awards 2015: Bronze for targeting Youth on "Roaming Puppet" Youtube campaign
 Different Certificates of appreciation from STC CEO, Marketing Consumer VP, JWT-Riyadh...
 First to launch Youtube activation in KSA, achieving Saudi record 6 M views
 Best Google & Youtube performance between KSA digital investors
 Establishing Digital Marketing Department within STC - Consumer Business Unit
 Establishing the Sports & Youth Department within STC - Consumer Business Unit
 Executing more than 100 campaign each year: launching services, products, promotions, VAS, latest smart-devices, latest broadband technology & revamp projects (360 ATL campaigns, Middle & BTL )
 Executing more than 40 events & on-ground & digital activations (Universities, Airport, Malls, Stand Up comedy..)
 Successfully established partnership with several smart-phone & telecom brands such Apple, Samsung, HTC and more…

 Managing the media of Etihad El Etisalat (Mobily) 2nd biggest investor in KSA
 Client relationship & strategic planning
 Research & analyze consumer psychology both in terms of brand & media insights using relevant findings to make planning decisions
 Manage Mobily media planning process based on changes in direction, goals & budgets
 Issue monthly management reports on media trends, competitive activities & billing
 Analyze monthly competitive reports & market trends
 Develop yearly/monthly budget allocation reports
 Explore media alternatives and be creative in recommending media solutions
 Assist OMD Riyadh team in Media/Marketing strategies to potential businesses
 Training OMD executives on marketing & media systems
 Driving integration of agency resources like FUSE (branded entertainment & experiential marketing), Ignition (innovative breakthrough ideas) & Integral (research & tools ) for cohesive brand building programs

 Content licensing: providing authorization for the usage of Rotana content through various distribution channels & territories
 Dealing with all mobile operators in MENA area in matter of VAS services providing license for more than 90% of the Arabic content
 Activating mobile related merchandising channels among others SMS, IVR, WAP, USSD, RBT, VRBT, Web portal, MMS… including DRM protection (VAS services)
 Opening new markets & services: Contractual negotiation & finalizing deals with mobile operators, internet service providers, aggregators and service providers worldwide… (Europe, US, Asia…)
 Pre-installed Rotana content on leading mobile handset models newly launched on the market
 SMS2TV application for seven Rotana TV channels; negotiating with operations & service providers for allocating short codes, SMS straps & IVR services
 Follow up with our customers revenue generated, marketing campaigns & promotions
 Reporting directly to the GM of Digital Media
 Data analyst, reports & presentations preparation (revenue report, financial status, research reports related to mobile & wireless business…)

Internship: Setting up, developing and analyzing OGERO’s electronic white pages directory

Internship: setting up, developing and analyzing Beirut Harbor directory

Internship: One month execution on daily bank transactions over the counter services (Second Bank in Lebanon with more than 70 branches around the world)