Abdalrauf Al-otti

• Responsible for handling the business intelligence and data analytics function of the company, working closely with the leadership team.
• Performed ad hoc analysis of customer related data to view trends that helped improve customer targeting and monetization, and identified high performing campaigns and provided recommendations to marketing managers that helped increase ROI.
• Maintained and improved the quality of data through timely checks and effective communication with Data Engineers.
• Prepared Visualization to deliver business actionable insights, and delivered findings back to stakeholders to drive well-informed decision-making.
• Responsible for the improvement of the reporting process and developed new KPIs according to the client's request and business requirements, and Involved in implementing (KPI) objects.
• Creating KPI Dashboards for real-time monitoring and analyzing them by highlighting issues in the major KPIs.
• Performed ad-hoc analysis and present it to the management and marketing teams in the form of easy to understand visualizations.
• Built an associative data model by extracting, transforming, and loading data sourced, and designed ETL packages dealing with different data sources (SQL Server, Flat Files) and loaded the data into target data sources by performing different kinds of transformations (according to reporting needs) using SQL or Linux Servers. Working alongside Data Scientists and Business Intelligence.
• Prepared dashboards using Power BI and Excel that helped business stakeholders monitor financials and app trends.
• Generate, validate, develop, and maintain analytical reports and visualizations, and represent large, complex sets of data from sources using Power BI, Tableau, and Excel.
• Automate the reports and dashboard using Power BI, Tableau, MS Excel.
• Generate computed tables in MS Excel, Power Pivot to develop data analysis prototype, and prepare to visualize reports, dashboards, and automation of the reports.
• Publish Power BI reports in the required origination and made Power BI dashboards available in Web clients and mobile apps, and explore data in a variety of ways and across multiple visualizations to keep the dashboards and reports up to date.
• VIP/High Valued customer’s data analysis. Highlights and tracking of any issues to ensure their loyalty with the company, and support to marketing for any new decisions or intended customer base, and provide weekly/daily level business intelligence reporting focusing on different services provided by the company with deep insights of customer behavior and preferences.
• Quarterly data critical analysis for next quarter plans and respective failures/successes of previous quarter decisions.

Monitor KPI’s and VAS Platforms utilization and performance & generating equivalent reports, Technical & business; and insure VAS Platforms availability as per agreed on service and system availability KPIs.
• Development and execution of short and long term plans for VAS voice and messaging services in line with strategic business requirements.
• Understanding business marketing objectives and working in developing strategies to meet these objectives in the dedicated Mobile data segment.
• Participate to the implementation of the hardware and determining appropriate configuration, compiling project proposals to define goals and identify scoop, making the full acceptance tests for all call flow scenarios.
• Leading daily operations, troubleshooting and maintenance and Attendance to all major events & all night operations done by VAS team members.
• Investigating other Value Added Services & Technologies which the company should develop to maintain its leadership in Technology and innovation.
• Work closely with marketing and concerned teams for the Content Campaigns management to find out the best approaches that meets system’s capabilities and abilities. And Implementing new offers and deployments on all VAS services upon Marketing requests. And