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Marketing Manager
ibnsina Pharma
مجموع سنوات الخبرة :16 سنوات, 9 أشهر
•Group Marketing Leadership: Overseeing all marketing activities for IBN SINA PHARMA and its four subsidiary companies: a private international hospital, an e-commerce platform for cosmetics, a pharmacy management system, and a courier company. This includes aligning marketing strategies with each subsidiary's unique target audiences and business goals.
•Customer Acquisition & Retention: Driving customer acquisition and retention initiatives across all companies, fostering brand loyalty and maximizing customer lifetime value. This involves implementing strategies to attract new customers, build relationships with existing ones, and encourage repeat business.
•Customer Experience Enhancement: Implementing customer experience enhancements across all touchpoints, ensuring a seamless and positive customer journey. This includes analyzing customer interactions, identifying pain points, and implementing solutions to improve satisfaction and loyalty.
•Digital Transformation & Growth: Successfully driving growth for the IBNSINA PHARMA mobile application, converting 65.5% of the customer base from traditional to digital sales and behavior. This resulted in consistent monthly sales growth exceeding 20%, demonstrating a strong ability to lead digital transformation initiatives.
• Cross-functional collaboration: Collaborating with cross-functional teams within each subsidiary to ensure marketing efforts are aligned with overall business objectives. This involves working closely with sales, product development, customer service, and other departments to ensure a cohesive marketing strategy.
•Performance Monitoring & Optimization: Monitoring and analyzing marketing performance across all companies, identifying areas for improvement, and optimizing campaigns for maximum impact. This includes tracking key metrics, identifying trends, and making data-driven decisions to improve campaign effectiveness.
•Industry Trend Awareness: Staying abreast of industry trends and emerging technologies, implementing innovative marketing strategies to drive growth and competitive advantage. This involves staying informed about the latest marketing techniques, tools, and platforms to remain ahead of the competition.
•Brand Management: Developing and maintaining a strong brand identity, ensuring consistency across all marketing channels and materials. This includes creating brand guidelines, ensuring brand consistency in all communications, and monitoring brand perception.
•Marketing Strategy Development: Developing and implementing marketing strategies that aligns with the organization's goals and target audience. This includes conducting market research, analyzing competitive landscapes, and creating comprehensive marketing plans.
•Budget Management: Creating and managing the marketing budget, allocating resources effectively to achieve maximum return on investment. This involves prioritizing marketing initiatives, allocating funds strategically, and tracking spending to ensure efficient resource utilization.
•Digital Marketing Expertise: Developing and executing comprehensive digital marketing strategies, including website management, search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and content marketing. This involves leveraging digital channels to reach target audiences, build brand awareness, and generate leads.
•Public Relations Management: Managing public relations activities, including press releases, media relations, and crisis communications. This includes building relationships with media outlets, securing press coverage, and managing the organization's reputation.
•Marketing Materials Creation: Overseeing the creation and dissemination of marketing materials, such as brochures, presentations, and sales collateral. This involves developing high-quality marketing materials to communicate the brand message and value proposition.
DG-Well Product CARESQUARE is a medical platform that offers a disruptive online healthcare provider marketplace, Pharmacy store, telemedicine, and personalized international patient management solutions for the medical traveller within the MENA region.
•Develop Strategies to make recommendations for the best investment tactics for each product line providing support for strategy development and sales performance
•Participate in the development and execution of the strategic and tactical business plan with other members of the cross-functional team supporting the digital marketing strategy
•Participated in fundraising strategies that led to raising 1.5 Million$ for the company's Pre‐Series A round
•Customer acquisition and retention thru in-depth knowledge of paid media and social platforms, implement a tested strategy across their channels either in-house or with agency support.
•Deep Knowledge of the company's core demographics and how to best reach them, to maximize search engine traffic and the effect of the company-targeted ad buys
•Collaborating with cross-functional partners to manage all aspects of e-commerce & digital marketing including business planning, content strategy and development, promotional campaigns, and other online marketing, website design, customer service, web
Responsible for creating and delivering the plan and activity in all marketing channels including Social, PR, ATL, BTL, and events
•Developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube, and Instagram.
•Maintain good relationships with clients to ensure continuous business growth.
•Serve as a monitor to ensure all marketing team members follow requisite marketing workflow/project processes
•Work with Consumer Marketing senior management, Marketing Managers, and Planners to review volumes and provide business updates
•Design and develop printing materials/collaterals/videos/ tools and social media content for client purposes
•Developing strategies to increase the number of visitors to clients' websites and mobile applications by achieving high-ranking placements in search results.
•Ensure on-time delivery and quality of advertisements.
•Negotiate supplier's contracts for cost savings and optimal revenue and volume production
•Develop an overall budget and manage expenses within the budget
•Analyze consumer behavior and adjust marketing campaigns accordingly
Meeting the co-plan's vision by exceeding targets, and capitalizing on consumer engagement.
•Implementing brand activations in different channels; Retail, Wholesale, Horeca, and KA.( Nationwide)
•Ensuring operations effectiveness in all related channels and functions.
•Recruit, Select, Train & manage a pool of 12 Supervisors & 200 brand ambassadors and monitor their performance daily.
•Implementing shopper-marketing principles through daily activations in various channels.
•Executing brand campaigns effectively and efficiently throughout all nationwide channels and points of sale.
•Developing an effective online daily/weekly/monthly reporting system.
•Approaching the potential events for brand plug-ins.
•Monitoring activations and events and making sure their execution are matching the brand guidelines.
•Launching the (VICEROY\DUNHILL) brand in the key retail outlets.
•Ensure all ushers/ Supervisors are trained and up to the BAT standards at all times.
•Ensuring quality coverage and installation by team members.
•Coming up with consumer activities in different channels to tackle brand bottlenecks.
•Managing event organizers in BAT consumer events & brand launches
•Identify potential outlets for BAT premium brands in terms of (Horeca) hotels, restaurants, and Cafes
Identifying Target Potential Consumers in different outlets.
•Developing a full database for targeted consumers.
•Conducting consumer surveys to identify habits & attitudes.
•Monitor competition closely and report it to the BAT research team.
•Learning and development in the trade marketing and distribution functions to align consumer brand visibility and availability.
•Conducting market evaluation analysis regarding BAT activations and competition activities in the market.
•Working closely with the brand team in understanding brands bottlenecks to implementing tailor-made consumer activities.
A comprehensive digital marketing program developed in partnership with Google, Meta, and LinkedIn emphasizes practical application alongside fundamental learning, ensuring a deep and advanced understanding of the subject matter.
