Abdelmagid Bouzougarh

Aviation, Ports & Borders, Urban Security and Defense

Responsible for leading all aspects of strategic sales planning, channel partnership management, contracts drafting - negotiation - and closing, and new business development to drive revenue growth and market expansion across assigned territories. Report to the Sales Director, lead OTI & Sales Admin of 5 members, and oversee a sales volume of £90M.

• Achieved a 30% sales increase in the Qatar region through the design and implementation of strategic sales plans, securing high-revenue Urban Security orders, including those for the FIFA World Cup 2022.
• Generated sales increases in Urban Security in Qatar by 20% and in Aviation in Iraq by 75% through the successful execution of a regular delivery plan that addressed global supply chain challenges.
• Acquired 12 new key customers, growing the existing account base by leading market exploration and identifying and capturing profitable business opportunities in untapped territories and customer segments.
• Launched a Distributor Performance Evaluation tool, enabling efficient monitoring of partner performance based on set KPIs and provision of proactive support to resolve issues and boost revenue.
• Managed and nurtured key account relationships that led to continued business by understanding customer needs, maintaining a robust opportunity pipeline, and consistently achieving high customer satisfaction.
• Developed a high-performing team of 5 members through ongoing mentorship and fostering a collaborative culture, enhancing team capabilities to meet and exceed sales targets. Sales and Business Development

Aerospace & Civil Aviation

Responsible for overseeing the sales functions of STELIA Aerospace Cabin Interior business, involving driving high-stakes commercial campaigns and process improvement initiatives to achieve sales targets and expand market share. Reported to the VP of Sales & Marketing, headed 3 direct reports, and managed a €100M sales volume.

• Outperformed regional sales goals by 10% by leading comprehensive commercial campaigns across multiple high-level stakeholders, including CEOs and Civil Aviation Ministers, that resulted in significant tender wins.
• Boosted regional market share by 15% by presenting the company products value proposition through engaging mock-ups and demonstrations, yielding strategic orders with Kuwait Airways and Gulf Air.
• Optimized the bid management process from start to finish, achieving efficient project prioritization, significant time savings, and more effective headcount allocation.
• Secured favorable agreements with industry players by leading the strategic negotiations of sales proposals, SCRs (Specification Change Requests), and GTAs (General Terms of Agreements).

Aerospace, Defense & Security, Civil Infrastructure and Manufacturing

Responsible for spearheading the design and execution of sales and enhancement strategies to increase sales and expand the companys network and product reach. Reported to the General Manager, directed 9 direct reports, and oversaw a sales volume of €31.6M.

• Generated higher customer retention and 11MAED+ annual sales growth by implementing a robust sales force assessment process, which enhanced customer acquisition and sales execution efficiency.
• Expanded the companys network and territory realizing a 15MAED+ YoY sales increase by securing strategic partnerships with reputable companies across UAE, Qatar, Oman, and Kuwait.
• Boosted sales planning quality and accuracy by working cross-functionally with sales and management teams to identify gaps and ineffectiveness and implement corrective action plans.
• Improved the teamwork and productivity of 9 direct reports and 20 sales engineers through proactive performance development and skill-building initiatives.

Steel wire transformation and coating technology

Responsible for managing the creation and deployment of sales and marketing strategies to grow sales and market share in the MENA region. Reported to the EMEA Trading Director, led 1 direct report, and managed a €33.2M sales volume.

• Exceeded regional sales targets by 29% through a successful market penetration strategy targeting specific, smaller segments within the Civil Engineering and Agriculture verticals.
• Drove a 19% market share increase in North Africa by enhancing sales process execution with effective team coordination, strategic acquisitions, and exceptional customer service delivery.
• Captured new strategic partnerships, expanding the company's regional channel networks through effective prospecting, client relationship management, trade shows, and client-facing meetings.

Structural steel solutions for the Oil & Gas and Energy industries

Responsible for identifying market trends and opportunities for business expansion and targeted strategies, leading to new partnerships, high market penetration, and 11% sales growth in key regions. Reported to the CMO, supervised 2 direct reports, and administered a €50M sales volume.

→ Achievements:
 Assessed market trends for the company expansion and secured partnership with a Saudi sponsor for commercial local development (JV) ⟶ which accelerate the GCC market penetration and increased the sales by 11%.
 Mentored and coached sales engineers to prepare tenders and align bids with client requirements ⟶ and thus gained strategic projects (including, but not limited to AL WASIT Offshore Field Development, UMM LULU Phase 1, and Upper ZAKUM).
 Explored potential new usages of the company solutions to diversify targeted markets and end-users ⟶ and thus built strong relationship with new customers.

Construction and Property Development

Responsible for the setup of an effective network of sales agents across Europe and ME which significantly improved the sales force performance. Main person of contact for the potential investors, engaging them into technical meetings onsite to follow up on projects milestones. Reported to the CEO, supervised 1 direct report, and administered a €12M sales volume.

→ Achievements:
 Sales regional representative in charge of the setup of effective network of sales agents across Europe and ME ⟶ which significantly improved the sales force performance.
 Main person of contact for the potential investors, engaging them into technical meetings onsite to follow up on projects milestones ⟶ which confirmed the presence of the company as a new market player in the Middle East, and Europe.

Metals, alloys and wear materials for the Mining, Construction, Manufacturing, and Oil and Gas industries

Responsible for developing relationships with key decision-makers to ensure a sustainable and positive working relationship, negotiating contracts in conjunction with purchasing departments, leading regular meetings with internal teams and clients to address issues and opportunities, prospecting new customers, and creating persuasive business proposals demonstrating corporate value. Reported to the Director of Sales, no direct report, and administered a €650k sales volume.

→ Achievements:
 Closely collaborated with engineering team to design a unique product based on alloy (42CrM04) for a project requiring higher mechanical properties ⟶ which enhanced customer satisfaction and contributed to a significant annual revenue growth.
 Negotiated contracts together with purchasing departments, led regular meetings with internal team and clients to address issues and opportunities, and prospected new customers and created persuasive business proposals demonstrating corporate value.
 Developed relationships with key decision-makers ⟶ which ensured sustainable good working relationship.