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mostafa wefky, SEO / SEM MANAGER (KSA)

mostafa wefky

SEO / SEM MANAGER (KSA) ·Jazeera Paints

Saudi Arabia

Bachelor's degree,

Work experience

Total years of experience: 16 years, 1 months

SEO / SEM MANAGER (KSA)

January 2020 - Present

Jazeera Paints

Riyadh, Saudi Arabia

I found this job using Bayt.com

January 2020 - Present

Create and Execute marketing plans for all eCommerce channels (App, Website, Mobile Web) covering SEM, Seo, Social Media Ads, e-mail Newsletters, SMS, Press Releases, Web Push and App Push . - executing campaigns for all stages of customer life cycle:
A) Awareness
B) Engagement
C) Acquisition
D) Retention in segments.
E) Conversion
-Developing and implementing marketing, advertising, and social media campaigns.
-Manage Marketing budget, analyze ROI of marketing investments and performance, and report back to Management.
-Implements marketing and advertising campaigns by assembling and analyzing sales forecasts.
-Plan and organize promotional presentations, and update calendars.
-Develop annually, quarterly, monthly target with the current available data and understanding of the market.

Company industry:
Industrial Production
Job role:
Administration

DIGITAL MARKETING / SEO MANAGER

January 2016 - December 2019

XCITE.COM

Riyadh, Saudi Arabia

January 2016 - December 2019

Execute marketing plans for all three eCommerce channels (App, Website, Mobile Web) covering SEM (Adwords / Affiliate), Seo Audit, Social Media, e-mail Newsletters, SMS, Press Releases, App Notifications and other Marketing channels to deliver results. - executing campaigns for all stages of customer life-cycle:
A) Awareness
B) Engagement
C) Acquisition
D) Retention in segments.
E) Seo
-Provide Tactical support to merchandising teams for tactical as well as thematic Product / Promotion highlights and reach.
Liaise with Graphics and Web Designers to deliver Marketing assets as per plans on schedule
A) Web and App Banners
B) Social Media Posts
C) Promotional Static Pages.
D) Registration and Pre-Order campaigns
-Monitor and operate various Marketing tools of Xcite eCommerce business as below:
A) Bidding Adwords, & Executing Search and display campaigns,
B) Monitoring affiliate marketing and optimizing CPC spends
C) Creating segmented and personalized email campaigns
D) Newsletter & App Notification pushes to subscriber base
E) Co-ordinate with external teams such as Social Media, Marketing Agencies for align all campaigns.
F) Ensure Optimized and highly efficient spends on marketing budgets.
Publish competitor benchmarks for KVI products and publish to relevant groups.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

DIGITAL MARKETING MANAGER

November 2012 - March 2015

International tanks trade est

Dammam, Saudi Arabia

November 2012 - March 2015

• Market Research & Competitive Analysis
. • Plan & execute the Search Marketing: SEO / FB Ads
• Implementation and management of search campaigns from structure to launch.
• Execute the digital marketing activities aligned with the brand standards and guidelines, optimizing campaigns to the consumer dynamics in the market.
• Plan and Optimize marketing plan for a wide variety of local and regional businesses.
• Manage the day-to-day digital operations and aggressively grow the new and unique social platform. Develop campaign components including keywords, copywriting, landing page selection, account structure etc.
• Manage budgets towards performance goals.
• Review and monitor day-to-day digital analytics for brands and client's

Company industry:
Marketing
Job role:
Marketing and PR

SENIOR SEO SPECIALIST

October 2011 - July 2012

Murabahat

Cairo, Egypt

October 2011 - July 2012

Murabahat’s goal is to provide regional sales & marketing services for real estate investors and developers, and building trust with customers by providing trusted and professional added value services.

Company industry:
Real Estate
Job role:
Management

SEO Specialist

January 2011 - May 2011

Global web marketing

Cairo, Egypt

January 2011 - May 2011

Global Web Marketing is an SEO (Search Engine Optimization) Social Media Management agency located in Egypt

Company industry:
Internet & E-commerce
Job role:
Information Technology

SEO SPECIALIST

January 2009 - December 2010

Freelancer

Cairo, Egypt

January 2009 - December 2010

- Warrior Forum : Execute all Seo Activates (SEO Audit - Keywords Research etc )
- Digital Point : Execute all Seo Activates (SEO Audit - Keywords Research etc )

Company industry:
IT Services
Job role:
Information Technology

Education

Ain Shams University

January 2009

January 2009

Bachelor's degree,

,

Workers University

January 2003

January 2003

Bachelor's degree, industrial relations

Egypt

GPA (point): 18 out of 20

GPA (point): 18 out of 20

degree in

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Search Engine Optimization SEO
Expert
Search Engine Optimization SEO
Expert
Search Engine Marketing SEM
Expert
Search Engine Marketing SEM
Expert
Google Adwords
Expert
Google Adwords
Expert
ADVERTISING
Expert
ADVERTISING
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
WEB SITE PRODUCTION
Expert
WEB SITE PRODUCTION
Expert
ARABIC
Expert
ARABIC
Expert
BUDGETING
Expert
BUDGETING
Expert
COM
Expert
COM
Expert
COMPETITIVE ANALYSIS
Expert
COMPETITIVE ANALYSIS
Expert
COPY WRITING
Expert
COPY WRITING
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
MARKETING
Expert
MARKETING
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Search Engine Optimization SEO
Expert
Search Engine Optimization SEO
Expert
Search Engine Marketing SEM
Expert
Search Engine Marketing SEM
Expert
Google Adwords
Expert
Google Adwords
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
FB Ads Manager
Jan 2019
Strategic planning
Jan 2018
Social Media Marketing
Jan 2019
Inbound Certification
Jan 2019
Google Analytics Individual Qualification
Jan 2020
Google Ads Display Certification
Jan 2020
Google Ads Search Certification
Jan 2020

Hobbies

  • كرة القدم