AbdelRahman Attia

Own commercial performance and P&L across Egypt, Tunisia, and Iraq within Global Travel Retail, managing distributors and key operator accounts across multiple channels

Deliver consistent growth across markets, with strong performance in developing markets such as Tunisia and Iraq

Define pricing, product mix, and commercial approach in line with regional strategy while adapting to local market dynamics

Lead negotiations with airlines and duty-free operators, securing sustainable and profitable outcomes
Drive forecasting, shipment planning, and inventory alignment, improving visibility and execution reliability

Supported rollout of new product categories across markets, contributing to expansion into new segments

Strengthen in-store execution and retail visibility across key locations, improving sell-out performance

Led national on-premise (HORECA) distribution strategy and execution across Egypt, managing distributor performance and driving accountability against commercial targets across key regions including Canal, Alexandria, Upper Egypt, South Sinai, and the Red Sea

Managed a large field structure through distributor (Mansour), overseeing 40 sales representatives, 6 supervisors, and 3 regional managers to ensure consistent execution and coverage across the market

Delivered strong sales growth through expansion of distribution reach, improved execution discipline, and more structured commercial management

Expanded outlet coverage to strengthen market penetration and build a broader and more effective distribution footprint

Ensured stock availability and operational readiness across high-season markets (South Sinai, Red Sea, North Coast), maintaining supply continuity during peak demand periods

Managed distributor relationships and supported commercial negotiations, ensuring alignment on targets, incentives, and execution standards

Led the development of the on-premise (HORECA) channel across Canal, Delta, Alexandria, and Upper Egypt, transforming a previously underpenetrated and low-focus channel into a structured and scalable distribution network

Designed and implemented route-to-market strategy, including market mapping, outlet segmentation, and distributor alignment, significantly improving coverage and execution

Managed distributor relationships and restructured field execution, improving performance, accountability, and alignment across sales teams and supervisors

Trained and developed sales representatives and supervisors on on-premise selling techniques, execution standards, and commercial discipline, raising overall team capability

Launched and scaled Alexandria on-premise channel (nightlife, hotels, and day on-premise), building structure, customer network, and execution model from the ground up

Managed key on-premise accounts and supported commercial negotiations on pricing, visibility, and promotional agreements

Rebuilt on-premise distribution in South Sinai following a period of market disruption, restoring commercial presence and operational structure in the region

Mapped and developed a full customer network, establishing relationships with key stakeholders, outlet owners, and strategic partners to rebuild market access

Retrained distributor sales teams and supervisors, improving execution quality, product knowledge, and in-market discipline

Relaunched product distribution across the region, ensuring availability, visibility, and consistent execution across key outlets

Implemented sales and performance management routines, improving tracking, accountability, and overall commercial performance

Expanded distribution footprint by identifying and onboarding new outlets, strengthening market presence

Ensured supply and delivery of service/material on time according to agreed terms and conditions. Recommended purchasing operational improvements based on tracking and analysis of historical data. Handled and issued POs for stakeholders of 10 departments, ensuring a smooth Purchase-to-pay process. Performed supplier bench-marking analysis to identify savings opportunities and potential enhancements.

In charge of the customization procurement for central and eastern Europe - Middle East and Africa CEEMEA.
Collecting quotations and choosing the best and most beneficial for the company, creating the PO’s.
Following up with the suppliers on placed orders & handling the blocked invoices for the region and assuring that the payment process is carried out smoothly without delay.