National Distribution Partner Manager
Red Bull
Total years of experience :13 years, 10 Months
Responsible for managing Red Bull Egypt's "HORECA" channel volume and distribution business ensuring effective execution of distribution and trade marketing targets across the commercial department through effective management of the distribution partner and internal stakeholders, Identifying sales opportunities, and unlocking any roadblocks facing the distribution partner or the internal team by building action plans, developing P4P and incentive structures.
Supported the internal Red Bull reporting requirements associated with Financial Sales, Trade Sales, POS, Depletion Stock, and cooler maintenance across the country.
Customized Projects development establishing high standards In-Store execution with Sales Effectiveness excellency to Accelerate Growth and increase Share GAP versus Competition.
Responsible for developing and implementing sales, marketing, strategies in a cluster of territories consisting of Alexandria, South Sinai, Delta, Canal, & Upper Egypt by implementing new programs, sales initiatives, and strategies to capture key demographics in each region.
Created sales objectives by projecting expected sales volume and forecasting and developing sales quotas for each region that expanded both the market share and customer base.
Established relationships with key stakeholders that resulted in successful and long-lasting partnerships.
Built an affinity and understanding of the Red Bull brand and products within the region's network launching the brand in the "HORECA" sector in emerging markets such as Delta, Canal, and Upper Egypt, by executing trade activities and different visibility solutions.
Established relationships with key influencers, industry players, and business partners including, but not limited to, outlet owners/managers, bar staff, distribution partners, promoters &agencies,
Drove and expanded the business by identifying the right sales and marketing occasions in which Red Bull should be present (brand, product) and leveraged to negotiate win/win commercial partnership agreements that add value to Red Bull's business and customers' business.
Managed internal and external resources to drive efficiency and effectiveness, implementing trade activities and handling cross-departmental goals putting the Red Bull marketing strategy into practice.
Provided the necessary support and guidance to sales associates to enable them to generate market leads and close new deals by staying on the cutting edge of industry knowledge, trends, and new opportunities (accounts, occasions, consumers, tourism updates, and trends) that had an overall effect on the market.-Established relationships with key influencers, industry players, and business
Ensured supply and delivery of service/material on time according to agreed terms and conditions. Recommended purchasing operational improvements based on tracking and analysis of historical data. Handled and issued POs for stakeholders of 10 departments, ensuring a smooth Purchase-to-pay process. Performed supplier bench-marking analysis to identify savings opportunities and potential enhancements.
In charge of the customization procurement for central and eastern Europe - Middle East and Africa CEEMEA.
Collecting quotations and choosing the best and most beneficial for the company, creating the PO’s.
Following up with the suppliers on placed orders & handling the blocked invoices for the region and assuring that the payment process is carried out smoothly without delay.