عبدي علائي

CEO - Pharmateb Co. (Tehran / Iran)
Mar 2019 - Present

COO - Pharmateb Co. (Tehran / Iran)
Mar 2018 - Mar 2019

XO - Pharmateb Co. (Tehran / Iran)
Sep 2015 - Mar 2018

Pharmateb Co. is a Leading Locally and Privately Held Company in Iran Specializing in Importation, Sales and After Sales of Medical and Laboratories Equipment, Reagents and Kits, Particularly IVD Products. Pharmateb Represents Some of the Globally Best Known Companies from Germany, Spain, France, China, etc., on an Exclusive Basis in Iranian Market.

Key Focus:

• General Operations
o Business Process Planning and Optimization
o Regulatory Affairs Supervision
o Supply Chain Efficiency Maximization and Inventory Optimization
o External Affairs Management (MOH, Associations, etc.)
o Human Resource Planning and Management
• Sales and Marketing
o Sales and Marketing Strategy Planning
o YOY Profit Increase Planning
o Market Environment Study and Monitor
o Pricing Strategy
o Payment Program Strategy and Planning
o KOL Management
o New Product Launches
o Distributor Management
• Financial Management
o Budget Planning - Resource Allocation
o AR Management
o Cost Analysis and Control
• After Sales Service
o Continuous Learning Programs (In-house and at Supplier Facilities)
o Experience Sharing Plans for Technical Personnel
o Enhancement on Quality of Service with decrease on RRR
o Customer Relations and Satisfaction Management
o Customer Retention Programs

• Team leadership Through R&R/Task Management, Monitor Activities, KPI & MBO, etc.
• Distribution Operations such as Order Management, Shipment & Payment Management, Sales Negotiations, PSI Management and Sales Planning (-in, -thru, -out) & Execution
• Brand Management such as Key Brand Index Monitoring and Improvement Plans such as BAS / DAS / MPSA / TOM and Planning to Improve Market Share, Market Demand & Competitor Monitoring and Analysis
• Marketing Activities including Marketing Strategies, Planning & Budgeting and Acting ATL/BTL Activities, Monitoring Execution & Performance of MKTG End-Customer & Channel Activities
• Branding Activities through Malls, Cities, Strategic Shops, POSM, etc.
• Launching Programs based on HQ Line Up and Product Category, Preparing LLP Campaign Based on New Products Order & EOL Products Stock
• Channel Activities such as Defining Channel Strategy Based on Target Coverage in Tehran & Provinces, Recovery Campaign Based on Weak Zones & Channel Data Report, Win-Back Campaign to Expand Channel, Shop Display Improvement, Channel Data Analysis
• Budget Management by Preparing Annual Marketing Calendar and Quarterly/Monthly Updates & Revisions
• Manufacturing Operations Through Regular S&OP Meetings, Simulation of Sales & Production Plans and SKU Management by Controling WOS & WOP and Follow up on Quality Issues and Improvement Plans

Distribution and Retail of Luxury Timepieces, Jewelries, Cell Phones, Writing Instruments and Leather Goods. A Team of over 150 employees, over 20 retail outlets (including 3 mono-brand boutiques / flagships), distribution to 350+ POS.
Fully Fledged Operation from Supply Chain to After-Sales, Marketing, etc.

Brands Included TAG Heuer, IWC, Chopard, Bulgari, Jaeger Le-Coultre, Zenith, Franck Muller,
Maurice Lacroix, Bell & Ross, Hermes, Dior, etc.

On a different distribution and retail network, classic and fashion brands include Seiko, Cerruti, Aigner, Pierre Cardin, Esprit, Police, Smalto, Casio, Orient, FCUK, Ice-Watch, Puma, Joop!, Luminox, Givenchy, etc.

Novartis Works as a Branch Office in Iran, with over 50-Full Time Employees Operating Oncology, Neuroscience and Ophthalmic, Cardio-Vascular, Rheumatology, Transplant, General Medicine, etc.

• Manufacturing Project Manager Liaising with Various Functions such as QA, Tech-Ops, Supply, Sales, Marketing and Regulatory
• Supply Chain of Already Registered Products from Head Quarters in Basel Through Local Agent to Ensure Meeting Minimum Stock Levels, Continuity of Supplies and JIT Product Delivery & Inventory Management Through Analysis of Supply Chain Factors
• Business Planning & Analysis for Already Registered Products to Ensure Meeting Overall Annual Targets & Defined Growth by Providing Strategic Input to Mid Term Business Plans
• Supporting the Sales, Marketing and DRA Teams for New Product Launches and Registrations on Various Aspects such as Forecasting, Pricing, Timelines, etc.
• Coordinating With Related Departments such as Finance, Sales, Marketing, Regulatory and Local Agent to Make Sure All the Necessary Business Alignments Are in Place.
• Tracking, Maintaining & Analysis of Demand & Consumption on behalf of the Business
• Assisting the Country Manager in Defining & Implementing Local Strategies to Maximize Sales & Efficiency, as well as Integration of Business Functions and Processes

Pourateb is the 6 Largest Pharmaceutical Importing Company, also the Largest Nutrition Supplement Importing Firm in Iran (Overall Sales Value)

• Directed 6 Development Divisions: Medicine and Drugs, Food Supplements, Medical Devices, Cosmetics and Skin Care, Nutrition Foods, and Medical Equipment
• Strategic Planner for Product and Principal Selection
• Created & Supervised the Market Research Team to Conduct Research in Various Stages
• Prepared More than 50 Business Plans, and Negotiated for Prices and Forecasts
• Reviewed, Negotiated & Finalized Distribution & Under-License Agreements with More Than 20 Companies from More Than 10 Countries, Worth Tens of Millions of Dollars
• Prepared Periodic Forecasts for Stock and Sales Optimization for Various Brands
• Performed Pricing for All Newly Launched Products
• Directed Regulatory Affairs & Technical Team to Conduct Development-Based Researches
• Consulted Managing Director for Complicated Business Issues

Daya Group Is One of the Largest Private Businesses in Iran; Holding Has Various Sub-Divisions Including Daya Tadbir (P&G), Daya Teb (Ferring), Daya Zaman Sanj (TAG Heuer, IWC and many more prestige and fashion Watch and Jewelry Brands), Daya Behara (Over 50 Houseware and Kitchenware Brands), etc.

• Increased the total revenue by more than 300% in just three years
• Managed a team of about 70 people; direct reports of 7 to 25
• Strategic planner of the whole operations such as ordering, sales, marketing, warehousing
• Single point of contact for all international negotiations with principle companies
• Portfolio Expansion through Effective Strategy Setting and Negotiations
• In charge of all contracts signed, renewed, etc.
• Handling Million Dollar Marketing Budget Through Tens of Millions of Dollars of Sales
• Developed Retail Chains and Specialty Boutiques to add to the distribution business
• Prepared Marketing & Business Plan for over 10 Different Watch and Jewelry Brands
• Managed Contracts & Credit Evaluation / Approval for all customers incl. Key Accounts
• Directed Company with all pricing policies considering the market situation
• Conducted Marketing team for Research, customer behavior, competitors' performance
• Fine-tuned all PO’s according to the sales trend, stock situation, product life cycle, etc.

Sperry Van Ness Is One of the Top Four National Commercial Real Estate Advisor Firms in US

• Prepared, reviewed and countered contracts for multi-million dollar properties
• Analyzed the value of commercial properties by compiling the raw data (P&L, ROI, etc.)
• Researched, compiled & prepared contents for Marketing Materials
• Developed and Enforced CRM
• Acted as the strategic consultant to Company's VP

Think CP Is One of the Most Successful Mid-Size Businesses Providing IT Solutions to Major Clients throughout the United States

• Exceptional growth: RMA staff to RMA Mgr, Distribution Mgr & Operations Supervisor
• Managed Warehouse, Logistics, Technical Support & Customer Service Simultaneously
• Improved organizational efficiency by creating cross-functional teams training programs
• Performed BOM, ISO 9000, warranty information, internal database support, ERP
• Practiced hybrid operations (JIT & MRP); also Kaizen, GMP & Lean Manufacturing

Re-Location: UAE, Pakistan, UK and Iran

• Developed oil reservoir systems, performed oil well intervention services, computer-designed and maintained coiled tubing pumping and velocity strings
• Developed safety measures and enforced safety rules both in the facilities and on the rig
• Coached & Directed number of staff on the rig to ensure successful completion of the job
• Company's representative for BP and other clients on the rig for a number of jobs

UT is the Oldest and One of the Two Most Competitive Technical Schools in Iran

• Taught CAD/CAM/CIM and basic robotics in the University of Tehran (graduate level).
• Consulted students in their thesis for CNC, Stereolithography and Rapid Prototyping.
• Presented papers in the 3rd International and 6th National Mechanical Engineering Conference in Tehran on "CAD/CAM/CNC systems".

• Supervised CAD/CAM laboratory and CNC/DNC machine workshop
• Supported design team for manufacturability and quality (DFM and DFQ)
• Advance-programmed various CNC machines (turning, machining centers and wire-cut)
• Supervised CAM related activities such as post-processing and CMM
• Improved overall efficiency by 200% through cross-training programs
• Proficient in advanced G-code programming & complicated algorithms and subroutines
• Programmed and Operated proprietary machineries such as gear grinding machine
• Developed and maintained documents library for the in-house machineries and tools