Abdul Ahad Aslam

Research Executive at The Nielsen Company

• Pakistan - Karachi
• My current job since November 2012

To conduct consumer research projects in various regions of Nielsen:
Jordan:
• Market share development of Al Kasih food the leaders of canned foul category in Jordan.
• Nuqul brand health tracking project for Jordan, Egypt, UAE and KSA conducted in 2013 and helping in winning the same project contract for 2014.
• Triggers and barriers project for Henkel in Jordan on the brand PRIL.
• Two projects for Queen Alia International on cleanliness and customer satisfaction in 2013 was initiated on a monthly basis and helping in winning the same project contract for 2014 and earning the director’s appraisal on it.
• Able to identify the best label design concept for Teeba Yoghurt and hence resulted in more trials and sales of the product.
Qatar:
• Worked with Vodafone on Brand Measurement study. Able to identify the performance of brand against its major competitor Qtel (Ooredoo) and the performance of Advertisement for 2013 on a monthly basis. Resulted in winning the same project for 2014.
Lebanon:
• HR engagement study for Averda in Lebanon and earned client appreciated for the recommendations and work setup.
UAE:
• AD Awareness and Winning brand project conducted for Abu Dhabi Islamic Bank in 2013 and helping in winning the same project for 2014.
• Usage and Analysis project of Multivitamins and Analgesics for Pfizer and earned client appreciation on it.
• Shopper trends conducted for UAE, Qatar and OMAN.
• Trigger and barrier for the usage of Listerine brand for Johnson and Johnson conducted in 2013.
• Brand health tracker project for Baskin Robbin in UAE and KSA.
• Net promoter score (NPS) project for Mashreq Bank
KSA:
• Mystery Audits/Shopping for P&G brands Always, Pampers and Head n Shoulders.
• Promotion conversion results for Gillette Proglide activity conducted in stadium and outdoor to P&G.
• Won the contract in 2014 for P&G pampers POME and live setup of web portal to monitor the results on daily basis.
• Introduction of tablets for the automation of field and introduce paperless concept in P&G Projects.
• Design Mystery Audits/Shopping projects budget for P&G for fiscal year 2014-15.
• Pre and post promotion project for four brand promotion (Always, Pantene, Wella Koleston and Oral Crest) launched in female Universities in Jeddah, Riyadh and Makkah.
• Product Testing studies for Nadec on Orange and Strawberry juice and plain milk.
Training:
• Provided Winning brand and Easiquest training to Nielsen Jordan and Egypt.
• Attended Shopper training seminars to fully understand the concept.
Shopper Champion:
• Nominated as a shopper champion for Nielsen MENAP Region.