Marketing Manager
Arabian Centres
Total years of experience :25 years, 5 Months
• Marketing and brand management for 16 shopping centers & entertainment parks
• Ensure the implementation of each shopping mall marketing plan.
• Project and execute national-wide programs, loyalty card, prize draw, competitions
• Supervise the commercial & marketing reporting process (tune over, footfall, )
• Negotiate with suppliers agreements (advertising agency, Printing press, media center)
• Generate new revenue via co-marketing/branding and sponsoring activities
• Promoted internally to develop, execute and maintain effective marketing, advertising and merchandising programs for 17 retail shopping malls which accommodate diversified business portfolios of retail fashion, food, real estate, financial services, telecoms, automotive and healthcare.
• Prepared marketing report and footfall report.
• Ensure the correct delivery of all POP materials related to marketing activities in the malls
• Ensure a perfect launch for every new project.
• Support & execute malls marketing & advertising for Al Nakheel, Tala Mall, Jouri and Jubail Mall.
• Support & execute events, mall activities and Recon Dubai & Mapic Canne France
• Liaise with the creative, mall managers, printing press, production & Media for campaigns
• Support existing & new malls brand development for diverse season
• Prepare costing for malls POS, décor, Media, Print, Production & Media
• Support internally & externally to develop, execute and maintain effective Arabian Centres, Ent. Park, Billy Beez Branding and Openings in Malls and Head Office
• Led highly profitable new product launches (Billy Beez).
• Identified new directions of business development through in-depth analysis of the retail mix in the malls.
• Developed a database of all marketing activities for the 17 malls.
• Developed interactive and attractive presentations including videos for all the malls of Arabian Centres.
• Forecasted, recommended marketing and sales initiatives based on analysis of all brands expenditure Vs budget and consumer trends, resulting in focused and cost effective marketing and sales campaigns.
• Spearheaded marketing strategies which revitalized and restored profitability in the low performing regions with faster market share growth for product portfolio.
• Created product ad and presentation materials with visual layout, wrote and edited press releases, announcements, and project summaries for the agency.
• Assisted Mall Managers on POS quality and merchandizing layout in Malls and Planned organized and managed event which attracted more shoppers.
•Develop marketing & advertising campaign for diverse international brands Like Gap, Aldo, Kika, Mark & Spencer etc...
•Build brand equity & brand identity for various clients, and develop localize marketing & advertising of global product and services.
•Consultation with clients for development of Advertising strategies.
•Attend weekly, month and annual planning meetings.
•Work on a small number of accounts at the same time, often juggling various projects with deadlines to meet.
•Identify the target audience for a particular media campaign and deciding whether the campaign should be advertised nationally or regionally.
•Keep up to date with industry research figures, including distribution figures (newspapers and magazines) and audience figures (TV & radio).
•Monitoring media buying strategies.
•Liaise and build relationships with clients, media sales companies MBU.
•Preparing costing for clients.
•Negotiate with media sales companies MBU to obtain the best rates and most appropriate media spaces in print, electronic and outdoor advertising;
•Ensure that the adverts run accurately so the desired media message is seen and heard by consumers.
•Undertake research using a wide range of specialist media resources.
•Report to clients and producing spending updates throughout the campaign.
•Monitor the effectiveness of the campaign.
•Work with the client and the account team to understand a client's business objectives and advertising strategy.
M4M is leading technology-drive marketing company engaged in sophisticated targeted marketing utilizing multiple direct marketing channels.
Major Job responsibilities;
* To develop Marketing Campaign for diverse businesses.
* To Build Brand equity and brand identity for various clients.
* To develop Localize Marketing of global product and services.
* Consultation with client s for development of marketing strategies.
* Attending weekly and month planning meetings
City of Austin, Department of Local Govt., Texas, USA
City of Austin is functional department of Local government, Texas, which is responsible to provide the support services to the perspective investors throughout the world in North American Markets.
Major job responsibilities;
* To assist International business delegates looking for North America markets of various consumer products.
* Responsible for meeting arrangements with Government officials in Texas.
* To facilitate the delegates in the research work.
* To work with US department of Commerce and Austin US Export Assistance Center to promote Global business.
* To involve civic leaders in international affairs in the establishment of global linkages in finance, commerce, education, art, tourism, culture, and social realms to integrate Austin into the world community
A and Z Food Inc, is part of US Restaurants Inc, Dallas, Texas which serves High quality Foods items and Beverages in North Austin, USA.
Major job responsibilities;
To inspect all food service, restaurant, grocery stores, food manufacturer, and vending machines within A and Z limits to assure safety of the public food supply. In addition, investigates complaints of food poisoning or food-borne illnesses and unsanitary conditions in food service.
To involve in daily operations of restaurant right from preparation of meal to service to customers. Besides coordinating activities among various departments, such as kitchen, dining room, and banquet operations.
To ensure that customers are satisfied with their dining experience. In addition, oversee the inventory and ordering of food items, equipment, and supplies and arrangements for the routine maintenance and upkeep of the restaurant, its equipment, and facilities.
Responsible for all of the administrative and human-resource functions of running the business, including recruiting new employees and monitoring employee performance and training.
Airo is airlines representative in Indian Ocean, which represent Air Austral, Air France and Air Mauritius in all Indian Ocean and also operate air and ground traffic of Cargo and Passengers.
Major job responsibilities;
Oversees the operation of air port, which form a commercial and practical link between other air linet. Airports exist mainly to provide cargo handling and other services to the industry.
Ensure that an efficient service is provided for all clients. Oversee the entire air port or be responsible for specific functions.
Overseeing the airport's activities to ensure efficient, cost-effective service for clients; negotiating contracts and service provision with potential clients.
Liaising with staff from stake holding bodies, council departments and commercial organizations as required; linking with local community bodies to maintain a positive working relationship with the surrounding geographical area.
Adapting services and functions in response to changing commercial requirements and developments in the local community.
Company is involved in Mechanical, Electrical & Men Power supplies for Cargo Ships of various origins. Well known by its latest Technology and Transportation serving International shipping agencies.
Major Job responsibilities;
Maintained customer account, sending quotations and bills.
Prepared day-end Business reports, Generals, Bank reconciliation.
Promote and Market company Contact to shipping Companies based in middle and Fareast Asia.
Support a work environment where ethical conduct is recognized, valued and exemplified.
Research Projects; •A brief research project in view of “consumer privacy, hospitality marketing and information sharing.” •Explored the France and Canada consumer market for a tropical juice product, Aloe Vera “born and blend in Texas. •Certified Global Business Professional (CGBP). USA. Certifying authority; North American Small Business International Trade Educators. NASBITE. USA.
• Certified Global Business Professional (CGBP). USA. Certifying authority; North American Small Business International Trade Educators. NASBITE. USA. • Certificate of Completion Lease Contract • Certificate of Completion Specialty Lease and Media • Certificate of Completion Market Research Course • Certificate of Completion Marketing 1 & 2 Food Manager Certificate, USA. From Austin / Travis county Health and Human Services Department, USA. • Active member of International Special Event Society (ISES). USA. • Active member of International business programs, City of Austin attended many NAFTA and NATO conference and seminars. • International Advertising Association IAA Regional corporate member • Effective Marketing Planning, Dubai, UAE; Certifying authority; IAA UAE Chapter • Marketing to Woman Certificate, Dubai UAE; Certifying authority; Gulf Marketing Review • Building Brand Equity in FMCGS Certificate, Riyadh, KSA; Certifying authority, GMR Gulf Marketing Review